Experience

• Metropolitan State University

  Community Faculty - Marketing

  Xan worked at Metropolitan State University as a Community Faculty - Marketing

• NCR Corporation

  Sr. Marketing Manager

  o Brand positioning and messaging of a B2B cloud-based SaaS product
  o Product marketing
  o International marketing strategy and agency management
  o Segmentation and strategic planning
  o Direct (franchise) sales support
  o Corporate marketing representation
  o Website & Online shopping (CX & copy)
  o On-boarding customer communication strategy
  o Copywriting

• Zep Inc.

  Marketing Manager, Air Care & Sr. Marketing Manager - Brand and Communications

  Manager of largest product category for the business at $20M in sales annually. Entered business at a time of great challenges: newly created business unit experienced a devastating fire in May of 2014 which crippled the business’ ability to deliver prior level of product and service. Worked within the business to streamline product category to relieve pressure on supply chain, elevate brand positioning, and retain key customers during these challenged times. Following this success, I was asked to lead the Marketing Communications re-vamp for the largest business unit.
  
  Selected Achievements
  • Y-O-Y Margin Growth of 4%
  • Y-O-Y Passive Air Care Growth of 42%
  • Managed $20MM portfolio of air care solutions.
  • Led team through peer coaching to re-think approach to tradeshows, events and marketing collateral resulting in elevated messaging toward total value delivery within multiple markets.
  • Designed and managed executive monthly leadership reporting.
  • Designed strategy to help reinforce and drive premium brand positioning significantly without creating notable cost increases through tools such as consistent branded packaging and implementing brand colors on high volume, visible components such as passive air product reservoirs.
  • Created an innovative way to test new air care products with customers to drive advanced buy in and display market leadership
  • Designed and launched new sampling tool which not only better represented the true air care experience but also drive premium brand positioning in the market
  • Worked closely with sales leaders around saving key customer and re-gaining lost confidence as their key partner in air care.
  • Managed and negotiated outside vendor relationships
  

• PADI

  Divemaster

  Xan worked at PADI as a Divemaster

• IEH Auto Parts LLC dba Auto Plus and The Pep Boys - Manny, Moe and Jack

  Director of Marketing - B2B

  Hired in at the onset of a massive merger and tremendous evolution to lead the marketing team and help drive brand equity growth. Worked with business leaders and cross functional teams to develop new value prop messaging and brand positioning.
  
  Selected Achievements:
  • Managed >$11MM expense budget for Auto Plus & Pep Express brands.
  • Advised and educated Senior Leadership on tactics to build brand equity in B2B environment.
  • Developed annual marketing plan focused on building two commercial brands through three selling channels and drive industry thought leadership.
  • Led team which conceptualized and developed plan for 2017 National Management Meeting for approx. 2,000 attendees and featuring a 400 vendor trade show
  • Led team to strategic blending and makeover of marketing tactics between brands and channels
  • Led team that converted exterior branding and signage on over 700 unique locations in under 6 months, under budget.
  • Evolved Auto Plus communications to highlight brand & value proposition.
  • Managed and negotiated outside vendor relationships
  

• Memorial Blood Centers

  Committee Leader, Memorial Blood Centers’ Annual “What’s Your Type” fundraiser board

• Georgia Aquarium

  My passion for our aquatic environments required that I give back and volunteer at the leading aquarium / educational facility in the country. It feeds my soul to help people enjoy the wonders of aquatic life and ecosystems and help them understand our symbiotic relationship and responsibility to protect those environments.