Political Leanings:
Liberal | Conservative |
Marymount University - Social Science
University of California
Riverside
Marshall School of Business
Faculty in Department of Marketing; Edited Journal of Marketing and Journal of the Academy of Marketing Science
Robert E. Brooker Professor of Marketing
University of Southern California
Riverside
CA
Professor emeritus in the School of Business Administration and the A. Gary Anderson Graduate School of Management.
Professor Emeritus
University of California
Riverside
Marshall School of Business
Associate professor (1986 - 1988); Professor (1988 - 1991)
Associate Professor/Professor of Marketing
University of Southern California
Senior manager for School responsible for strategy
external relations
and internal management
University of California
Riverside
Leeds University Business School
Leeds
United Kingdom
Visitor for Fall of 2018.
Visiting Professor
Marshall School of Business
Deputy dean of the Marshall School of Business. Responsible for faculty
research centers and academic support services.
Deputy Dean
University of Southern California
Los Angeles
President's Professor of Marketing in the Department of Marketing and Business Law in the College of Business Administration at Loyola Marymount University.
President's Professor of Marketing and Business Law
Loyola Marymount University
Playa Vista
CA
Marketing and Management Consultant and Expert Witness. Past clients include Hewlett Packard
Agilent Technologies
IBM
Coca-Cola
Hughes
Cadence Design Systems
AT&T
NCR
FISERV
Xerox
Samsung
IBM
Century 21 Real Estate
Visa Services
American Home Products
the United States Census Bureau and the Federal Trade Commission
among others.
Consultant
Stewart Associates
Marshall School of Business
Chair of the Department of Marketing. Served two terms: July
1994 - June 1999 and January
2006 - June 2007.
Chair
Department of Marketing
University of Southern California
Riverside
CA
Professor of Management and Marketing\nProfessor Emeritus
2012 to present
Professor
School of Business Administration and the A. Gary Anderson Graduate School of Management
University of California
Riverside
Responsible for internal operations of the School of Management
Vanderbilt University
Marketing Accountability Standards Board (MASB)
Loyola Marymount University
Vanderbilt University
University of Southern California
University of California
Riverside
Leeds University Business School
Stewart Associates
Chairman of the Board
Marketing Accountability Standards Board (MASB)
Insights Association
American Marketing Association
Former Vice President
Finance
Former Board Member
Former Editor of the Journal of Marketing
Former Editor of the Journal of Public Policy and Marketing
Vice President
Publications
English
Cutco/Vector Distinguished Marketing Educator Award
Award for Lifetime contributions to marketing education.
Academy of Marketing Science
American Marketing Association Award for Lifetime Contributions to Marketing and Society
Award that recognizes long term contributions to the role of marketing in society
American Marketing Association
Ivan Preston Outstanding Contribution to Research Award
Award for lifetime contributions to advertising research.
American Academy of Advertising
Award for Best Distance Learning Program - Continuing Education
Award for best non-degree executive education program delivered through distance learning technology.
U. S. Distance Learning Association
Omicron Delta Kappa Men of Merit Award
Leadership award
Baylor University
Elsevier Distinguished Marketing Scholar
Society for Marketing Advances
Awarded for lifetime contributions to marketing scholarship.
Society for Marketing Advances
“Ingolstadt Legacy Award for Business and Economics in Service of Humanity”
Bestowed on an influential
international researcher and scholar who has significantly impacted policy and society with their body of work.
City of Ingolstadt and the Catholic University Eichstätt-Ingolstadt
M.A.
Ph.D.
Studied psychology
Psychology
Seventh and James Baptist Church
Neighborhood Outreach
Big Brother
Baylor University
B.A.
Studied psychology.
Psychology
Studied psychology. Active in Baptist Student Union.
University of Louisiana at Monroe
Leadership Riverside
AIM-AMA Sheth Foundation Doctoral Consortium Jan'14 - Dr. David W. Stewart
Dr. David W. Stewart
President's Professor of Marketing and Law at Loyola Marymount University
on facilitating collaboration with the industry at the 2nd AIM-AMA Sheth Foundation Doctoral Consortium held in Jan 2014.
AIM-AMA Sheth Foundation Doctoral Consortium Jan'14 - Dr. David W. Stewart
FINANCE in MARKETING: The Overlap of Marketing and Finance
Professor Dave Stewart explains that marketing and finance are not independent functions within an organization. They are tightly entwined
and each needs to...
FINANCE in MARKETING: The Overlap of Marketing and Finance
The Marketing Accountability Standards Board (MASB) is a not-for-profit organization devoted to improving the success and accountability of the marketing discipline and fostering dialog between finance and marketing to improve the connection of marketing activities to financial performance.
Marketing Accountability Standards Board (MASB)
MASB Foundation
Chair
Steering Committee
Served as chair of the steering committee to develop a new economic vision and plan for the City of Riverside.
Seizing Our Destiny
Graduate
Class of 2013
Leadership LA fosters civic leadership within the greater Los Angeles area.
Leadership Los Angeles
Board Member
Served as a board member and member of the executive community of economic development organization.
Inland Empire Economic Partnership
Graduate
Class of 2009
Participated in community education and leadership development program sponsored by the Riverside Chambers of Commerce.
Leadership Riverside
Pro-bono Consultant
Work with not-for-profit organizations on strategy
marketing
and branding.
Taproot Foundation
Advertising
Change Management
Social Media
Higher Education Administration
Leadership Development
Strategy
Business Strategy
Data Analysis
Marketing
Social Networking
Consumer Behaviour
Market Research
Marketing Research
Research
Educational Leadership
Marketing Strategy
Education Management
Public Speaking
Product Management
SPSS
Focus Groups: Theory and Practice
Third Edition
Prem N. Shamdasani
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single
easy-to-read source. It provides systematic treatment to the design
conduct
and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance
comprehensive treatment
and historical perspective
the book examines every facet of focus group research
from the selection and recruitment of group participants
to the selection of a moderator and conducting of interviews
to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span
and also provides more guidance on conducting virtual focus groups.
Focus Groups: Theory and Practice
Third Edition
Three volumes devoted to conceptual
theoretical
philosophical foundations of social marketing accompanied by numerous examples
including heath communication
environmental sustainability
the U.S. Census
financial literacy
social entrepreneurship
and economic development
among others.
Handbook of Persuasion and Social Marketing
3 Volumes (2015)
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically
the book focuses on how marketing activities generate cash flow
growth
and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.\n\n“The next evolution of marketing involves greater linkage of marketing activities to value creation. Dave does a great job of laying that out for marketers who are savvy enough to be early adopters.” (Tony Pace
President and CEO of the Marketing Accountability Standards Board)\n\n“Dave Stewart’s brilliant rendition of this book serves as a marketers’ guide for making the case for resources to financial decision makers. The powerful content of measuring brand value and customer value as well as managing risk
real options
and portfolio of products provides the necessary guidance for the financial decision makers. A resourceful book at a compelling time!” (V Kumar
Regents Professor
Richard and Susan Lenny Distinguished Chair
and Professor of Marketing
Georgia State University
USA )\n\n“Successful marketers must be prepared to justify their expenditures
activities
and outcomes in terms of their contribution to the financial performance of the firm. Stewart’s book is an excellent guide for practicing marketing managers and marketing students who wish to increase their value and credibility by translating marketing actions into financial results.” (Robert W. Palmatier
John C. Narver Chair in Business Administration and Professor of Marketing
University of Washington
USA)
Financial Dimensions of Marketing Decisions
Craig T. Kugel
This book describes a decade of work by the Marketing Accountability Standards Board to make explicit the linkages between marketing actions and outcomes and the financial performance of the firm. With contributions by a who's who of marketing
finance
and accounting professionals and academics
the book covers measurement
models
reporting
and process issues that will be of interest to anyone concerned with making the contributions of marketing real in terms of financial outcomes for the firm.
Accountable Marketing: Linking Marketing Actions to Financial Performance
David W.
Stewart
The following profiles may or may not be the same professor:
The following profiles may or may not be the same professor: