W. Christian Buss

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W. Christian Buss

W. Christian Buss

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Biography

Temple University - Business

Professor Emeritus, School of Business, SUNY-Albany
Marketing & Advertising
W. Christian
Buss, Ph.D.
Allentown, Pennsylvania Area
W. Christian Buss, Ph.D. left the School of Business at the State University of New York/University at Albany to concentrate full-time on executive education. Prior to his departure, the UAlbany President named him to the rank of Professor Emeritus. He is an adjunct professor at the Smith School of the University of Maryland and a member of the core faculty at the Graduate School of Business Administration in Zurich, Switzerland. He teaches in executive programs with the Rotterdam School of Management, Leiden University, Institute of Banking Studies (Kuwait), the Levin Institute and private companies. His Ph.D. in Marketing is from the Wharton School at the University of Pennsylvania. He is an active international consultant and trainer whose corporate client list is confidential. He helps U.S. and European companies develop domestic and international strategic opportunities. He taught the ExportNY program in Albany, NY from 1998-2004.

Buss has received a total of thirteen different teaching awards for his programs at various schools. He was given a Special Recognition Award from the Global Business Network and the Capital Region World Trade Center for his support of international initiatives in the Capital Region of New York in 2004. His Ph.D. dissertation won first-place as the best dissertation in Marketing from the American Marketing Association in 1980.

He as a columnist on global strategy for the American Business Journals, a chain of weekly business newspapers in the United States. He contributes free-lance articles to a variety of business publications. Buss is the author of the electronic book "The Global Strategist" - a collection of essays giving unique tools and insights for strategic thinking and analysis. Examples include "Kill the baby Gorillas," "The most critical question managers never ask," and "Want to know what to do? It Kant be done."

Specialties: Executive MBA Professor specializing in programs for middle and senior managers in Marketing Management, International Business/Marketing and Corporate Strategy.

Experience

  • Hult IBS

    Professor

    W. Christian worked at Hult IBS as a Professor

  • Fox School of Business - Temple University

    Adjunct Professor - Strategic Management

    Adjunct Professor of Global Business Strategy

  • University at Albany

    Emeritus Faculty

    W. Christian worked at University at Albany as a Emeritus Faculty

  • Universidad Del Salvador - Buenos Aires

    Instructor - MBA Program

    I teach Marketing Management and International Business within the USAL MBA programs as part of their cooperation agreement with the University at Albany/State University of New York. I served as the Coordinator of the program on the UAlbany side from its inception until the summer of 2009

  • RSM Erasmus University

    Instructor

    Teach in the EMBA, OneMBA, and Full-time MBA and have taught in Executive Education programs.

Education

  • The Wharton School

    Ph.D.

    Marketing

  • Penn State University

    BS,BS, MS

    Marketing, Zoology and Quantitative Business Analysis

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