Valerie M. Nicolas-Hemar
- Courses1
- Reviews1
- School: Pace University
- Campus: ALL
- Department: Marketing
- Email address: Join to see
- Phone: Join to see
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Location:
1 Pace Plaza
New York, NY - 10038 - Dates at Pace University (all): July 2014 - July 2014
- Office Hours: Join to see
Biography
Pace University ALL - Marketing
Maître de Conférences-HDR (Associate Professor) at Paris Sud University
Education Management
Valérie
Hémar-Nicolas
Paris Area, France
After several years in the publishing industry as a Marketing Manager, I embarked in an academic career. I obtained a Ph.D. in Management (Marketing) in 2007 at the University of Pantheon Sorbonne in Paris. After being an Assistant Professor in French Graduate Business Schools, I am currently an Associate Professor (Maître de Conférences-HDR) in the Department of Management at Paris Sud University. I also taught at Pace University (New York) and at Shanghai Normal University (Shanghai).
My research is mostly focused on children consumer socialization with a strong emphasis on food consumption. I took part in a research program funded by the ANR (Agence Nationale de la Recherche) in France, about marketing to children and obesity and participated in the "Smag For Livet" project in Denmark. I have published numerous book chapters and academic articles about children and consumption, and participated in international conferences.
Experience
ISG - Institut Supérieur de Gestion
Professor, Marketing
Valerie worked at ISG - Institut Supérieur de Gestion as a Professor, Marketing
Pace University
Adjunct Professor
Teaching in Marketing: consumer behavior, principles of marketing.
Shanghai Normal University
Invited Professor
Teaching: branding
Université Paris-Sud
Maître de Conférences-HDR (Associate Professor)
Teaching in Marketing: marketing strategy and marketing mix, consumer behavior, innovation, methodology, retailing, sociology of consumption, branding.
Research on child consumer socialization: brand, food consumption, digital learning.
Supervision of the undergraduate program in Business, year 3 (on the campus and in e-learning).Department of Food Science, University of Copenhagen
Guest Researcher
Valerie worked at Department of Food Science, University of Copenhagen as a Guest Researcher
Education
University of Paris I: Panthéon-Sorbonne
Ph.D.
Management (Marketing)
Research topic: "Brand Character, its impact on 6-10 aged children's memorization and purchase requests"University of Paris I: Panthéon-Sorbonne
Habilitation à Diriger des Recherches / Ph.D. Adviser Qualification
Business Administration and Management
Research Topic: “The study of children’s consumption in favor of child well-being”.EDHEC Business School
Master
Management
Publications
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Young Consumers: Insight and Ideas for Responsible Marketers, 14 (1), 5-18.
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Young Consumers: Insight and Ideas for Responsible Marketers, 14 (1), 5-18.
How do children make sense of food wellbeing? Food for thought for responsible retailers
International Journal of Retail and Distribution Management
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Young Consumers: Insight and Ideas for Responsible Marketers, 14 (1), 5-18.
How do children make sense of food wellbeing? Food for thought for responsible retailers
International Journal of Retail and Distribution Management
“What brand do you eat?” The influence of food brands within children’s peer groups
Young Consumers: Insight and Ideas for Responsible Marketers, 16 (3), 316-331
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Young Consumers: Insight and Ideas for Responsible Marketers, 14 (1), 5-18.
How do children make sense of food wellbeing? Food for thought for responsible retailers
International Journal of Retail and Distribution Management
“What brand do you eat?” The influence of food brands within children’s peer groups
Young Consumers: Insight and Ideas for Responsible Marketers, 16 (3), 316-331
Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers
Recherche et Applications en Marketing, 26 (4), 23-51.
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Young Consumers: Insight and Ideas for Responsible Marketers, 14 (1), 5-18.
How do children make sense of food wellbeing? Food for thought for responsible retailers
International Journal of Retail and Distribution Management
“What brand do you eat?” The influence of food brands within children’s peer groups
Young Consumers: Insight and Ideas for Responsible Marketers, 16 (3), 316-331
Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers
Recherche et Applications en Marketing, 26 (4), 23-51.
The role of brands when children share snack time with peers
Consumer Brand Relationships: Meaning, Measuring, Managing, M. Fetscherin and T. Heilmann (eds), Palgrave McMillan.
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Young Consumers: Insight and Ideas for Responsible Marketers, 14 (1), 5-18.
How do children make sense of food wellbeing? Food for thought for responsible retailers
International Journal of Retail and Distribution Management
“What brand do you eat?” The influence of food brands within children’s peer groups
Young Consumers: Insight and Ideas for Responsible Marketers, 16 (3), 316-331
Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers
Recherche et Applications en Marketing, 26 (4), 23-51.
The role of brands when children share snack time with peers
Consumer Brand Relationships: Meaning, Measuring, Managing, M. Fetscherin and T. Heilmann (eds), Palgrave McMillan.
Les enjeux stratégiques des sites internet pour les jeunes enfants : Illustration par le cas BayardKids
Décisions Marketing, 67, 75-80.
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Young Consumers: Insight and Ideas for Responsible Marketers, 14 (1), 5-18.
How do children make sense of food wellbeing? Food for thought for responsible retailers
International Journal of Retail and Distribution Management
“What brand do you eat?” The influence of food brands within children’s peer groups
Young Consumers: Insight and Ideas for Responsible Marketers, 16 (3), 316-331
Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers
Recherche et Applications en Marketing, 26 (4), 23-51.
The role of brands when children share snack time with peers
Consumer Brand Relationships: Meaning, Measuring, Managing, M. Fetscherin and T. Heilmann (eds), Palgrave McMillan.
Les enjeux stratégiques des sites internet pour les jeunes enfants : Illustration par le cas BayardKids
Décisions Marketing, 67, 75-80.
Comment renforcer l’efficacité des actions de lutte contre l’obésité ? Vers une identification des leviers de persuasion publicitaires spécifiques
Décisions Marketing, 73, 13-26.
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Young Consumers: Insight and Ideas for Responsible Marketers, 14 (1), 5-18.
How do children make sense of food wellbeing? Food for thought for responsible retailers
International Journal of Retail and Distribution Management
“What brand do you eat?” The influence of food brands within children’s peer groups
Young Consumers: Insight and Ideas for Responsible Marketers, 16 (3), 316-331
Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers
Recherche et Applications en Marketing, 26 (4), 23-51.
The role of brands when children share snack time with peers
Consumer Brand Relationships: Meaning, Measuring, Managing, M. Fetscherin and T. Heilmann (eds), Palgrave McMillan.
Les enjeux stratégiques des sites internet pour les jeunes enfants : Illustration par le cas BayardKids
Décisions Marketing, 67, 75-80.
Comment renforcer l’efficacité des actions de lutte contre l’obésité ? Vers une identification des leviers de persuasion publicitaires spécifiques
Décisions Marketing, 73, 13-26.
Brands as Cultural Resources in Children’s Peer Culture
Consumption Markets & Culture, 20 (3), 193-214, co-written with Angélique RODHAIN
Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs
Décisions Marketing, 92, 77-95.
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Young Consumers: Insight and Ideas for Responsible Marketers, 14 (1), 5-18.
How do children make sense of food wellbeing? Food for thought for responsible retailers
International Journal of Retail and Distribution Management
“What brand do you eat?” The influence of food brands within children’s peer groups
Young Consumers: Insight and Ideas for Responsible Marketers, 16 (3), 316-331
Drawing as children’s language: Contributions of psychology to the enrichment of research methodologies applied to child consumers
Recherche et Applications en Marketing, 26 (4), 23-51.
The role of brands when children share snack time with peers
Consumer Brand Relationships: Meaning, Measuring, Managing, M. Fetscherin and T. Heilmann (eds), Palgrave McMillan.
Les enjeux stratégiques des sites internet pour les jeunes enfants : Illustration par le cas BayardKids
Décisions Marketing, 67, 75-80.
Comment renforcer l’efficacité des actions de lutte contre l’obésité ? Vers une identification des leviers de persuasion publicitaires spécifiques
Décisions Marketing, 73, 13-26.
Brands as Cultural Resources in Children’s Peer Culture
Consumption Markets & Culture, 20 (3), 193-214, co-written with Angélique RODHAIN
Entre préférences et influences, le repas : un contexte propice à la sociabilité enfantine
Perspectives Culturelles de la Consommation, 2, 63-84.
