Kennesaw State University - Marketing
Associate Professor of Marketing at Georgia Gwinnett College
Higher Education
Tracey
King Schaller
Atlanta, Georgia
Dr. Schaller is an associate professor of marketing in the School of Business at GGC. She teaches a variety of marketing courses including Principles of Marketing, Consumer Behavior and Marketing Research. Her research combines interests in research methods, attitude theories, and consumer health and well-being. Her work has been published in the top marketing journals such as The Journal of Consumer Research, The Journal of Public Policy & Marketing, Psychology & Marketing, The Journal of Advertising, and Organizational Research Methods. She frequently presents at national conferences sponsored by organizations such as the American Institute for Cancer Research (AICR), American Marketing Association (AMA), Association for Consumer Research (ACR) and Society for Marketing Advances (SMA).
Instructor
Tracey M . worked at Georgia Institute of Technology as a Instructor
Visiting Assistant Professor of Marketing
Tracey M . worked at Florida State University as a Visiting Assistant Professor of Marketing
Assistant Professor of Marketing
Tracey M . worked at American University as a Assistant Professor of Marketing
Assistant Professor of Marketing
Tracey M . worked at Kennesaw State University as a Assistant Professor of Marketing
Associate Professor of Marketing
Tracey M . worked at Georgia Gwinnett College as a Associate Professor of Marketing
BS
Management
-Graduated summa cum laude (highest honors)
-Certificates in Psychology & Marketing
PhD
Marketing (major), Psychology (minor), Statistics (minor)
-William R. Darden Award for Best Research Methodology Paper at the Academy of Marketing Science Conference, San Antonio, TX, May 2006.
-Doctoral Internationalization Consortium Fellow, University of Texas, May 2006.
-College of Management Graduate Assistant Excellence in Undergraduate Teaching Award, Georgia Institute of Technology, April 2006.
-AMA-Sheth Foundation Doctoral Consortium Fellow, University of Connecticut, July 2005.
Instructor
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Journal of Public Policy & Marketing
Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Journal of Public Policy & Marketing
Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler
Journal of Consumer Research
Co-authored with Nancy Wong; Lead article in issue
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Journal of Public Policy & Marketing
Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler
Journal of Consumer Research
Co-authored with Nancy Wong; Lead article in issue
Psychology & Marketing
Co-authored with Naresh Malhotra
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Journal of Public Policy & Marketing
Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler
Journal of Consumer Research
Co-authored with Nancy Wong; Lead article in issue
Psychology & Marketing
Co-authored with Naresh Malhotra
Journal of Advertising
Co-authored with Naresh Malhotra & Ashutosh Patil
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Journal of Public Policy & Marketing
Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler
Journal of Consumer Research
Co-authored with Nancy Wong; Lead article in issue
Psychology & Marketing
Co-authored with Naresh Malhotra
Journal of Advertising
Co-authored with Naresh Malhotra & Ashutosh Patil
Journal of Research in Marketing and Entrepreneurship
Co-authored with Jason Gordon; Lead article in issue
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Journal of Public Policy & Marketing
Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler
Journal of Consumer Research
Co-authored with Nancy Wong; Lead article in issue
Psychology & Marketing
Co-authored with Naresh Malhotra
Journal of Advertising
Co-authored with Naresh Malhotra & Ashutosh Patil
Journal of Research in Marketing and Entrepreneurship
Co-authored with Jason Gordon; Lead article in issue
Journal of Public Policy & Marketing
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Journal of Public Policy & Marketing
Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler
Journal of Consumer Research
Co-authored with Nancy Wong; Lead article in issue
Psychology & Marketing
Co-authored with Naresh Malhotra
Journal of Advertising
Co-authored with Naresh Malhotra & Ashutosh Patil
Journal of Research in Marketing and Entrepreneurship
Co-authored with Jason Gordon; Lead article in issue
Journal of Public Policy & Marketing
Organizational Research Methods
Co-authored with Ashutosh Patil & Naresh Malhotra
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Journal of Public Policy & Marketing
Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler
Journal of Consumer Research
Co-authored with Nancy Wong; Lead article in issue
Psychology & Marketing
Co-authored with Naresh Malhotra
Journal of Advertising
Co-authored with Naresh Malhotra & Ashutosh Patil
Journal of Research in Marketing and Entrepreneurship
Co-authored with Jason Gordon; Lead article in issue
Journal of Public Policy & Marketing
Organizational Research Methods
Co-authored with Ashutosh Patil & Naresh Malhotra
Marketing Education Review
Asian Journal of Marketing
Co-authored with Naresh Malhotra
Journal of Public Policy & Marketing
Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler
Journal of Consumer Research
Co-authored with Nancy Wong; Lead article in issue
Psychology & Marketing
Co-authored with Naresh Malhotra
Journal of Advertising
Co-authored with Naresh Malhotra & Ashutosh Patil
Journal of Research in Marketing and Entrepreneurship
Co-authored with Jason Gordon; Lead article in issue
Journal of Public Policy & Marketing
Organizational Research Methods
Co-authored with Ashutosh Patil & Naresh Malhotra
Marketing Education Review
Review of Marketing Research
Co-authored with Naresh Malhotra and Gina Miller