Tracey L. Missien
- Courses2
- Reviews2
- School: Indiana University of Pennsylvania
- Campus:
- Department: Marketing
- Email address: Join to see
- Phone: Join to see
-
Location:
1011 South Drive
Indiana, PA - 15705 - Dates at Indiana University of Pennsylvania: May 2014 - November 2014
- Office Hours: Join to see
Biography
Indiana University of Pennsylvania - Marketing
Healthcare Administration & Business Development
Hospital & Health Care
Tracey
Missien, MBA
State College, Pennsylvania Area
► I combine progressive and comprehensive Administration and Business Development expertise with needs assessments, operations streamlining, and strategic campaign development to distinguish services, foster critical partnerships, drive team production, and deliver revenue growth throughout highly-competitive environments.
► I offer a proven track record of developing and launching top-performing strategies that identify new opportunities to improve patient care and success, leveraging an entrepreneurial eye to product developments that maximize organizational and partnership growth.
SUMMARY
► A resourceful, proactive, and proven Administration & Business Operations Executive who delivers success through an entrepreneurial, decisive approach to resolving challenges through analytics, forecasting and strategy, operations streamlining, process improvements, public relations, brand management, and patient advocacy.
► An industry thought leader and operations innovator who aligns cross-functional operations to maximize revenue and growth potential across fast-paced, critical environments.
► An in-depth understanding of business priorities delivers a genuine team leader committed to service initiatives and driving revenue producing activities to support both profit and non-profit entities.
SPECIALTIES
Strategy Development & Direction
Program Launch & Management
Analytics & Forecasting
Improving Care
Operations Management
Cost Management
Budget Development
Compliance & Reporting
Branding & Marketing
Research
Corporate Spokesperson & Public Relations
Training & Development
Advisory Board Experience
Experience
Indiana University of Pennsylvania
DIRECTOR, WORKFORCE EDUCATION & ECONOMIC DEVELOPMENT
★ Identified high-potential research projects among faculty to advance university partnerships, innovation, and student opportunities through grant-funded collaborative projects that aligned university innovations with community businesses.
★ Drove partnership opportunities with Ardiem Medical to create and launch medical device innovations that improved outcomes of patients with limited hand movements to gain motor function following injury.
★ Secured an on-going partnership with Westmoreland County Water Authority for water quality testing at Marcellus Shale drilling sites.
★ Reviewed and submitted timely applications for grant funding opportunities and managed post-award reporting.
★ Delivered the university’s first Small Business Innovation Research federal grant application to support the Biology and Physics faculty and Ardiem Medical Inc.’s research and development of an implantable medical device.
★ Secured a DoD grant as co-principal investigator to conduct safety training for the U.S. Army.
★ Developed and presented a comprehensive Workforce Resources report to the Dean’s Council that highlighted statewide employment trends, job outlook resources, and strategies to develop localized job training initiatives.Indiana University of Pennsylvania
ADJUNCT PROFESSOR OF MARKETING
★ Deliver undergraduate-level instruction on Marketing, utilizing real-world strategies, campaign design, process improvements, operations coordination and integration for application to current real-world business environments.
★ Maintain expert status through regular research to ensure engaging delivery of industry best practices, current developments and standards to deliver practiced curriculum to future business leaders.Indiana Regional Medical Center
SERVICE LINE DIRECTOR & MARKET ANALYTICS
★ Drove the musculoskeletal service line through multifaceted operations management focusing on leading-edge strategy development and execution, performance management, inpatient/outpatient services, branding, and team-building.
★ Leveraged industry experience, business decisiveness, leadership, and innovative strategies to grow revenues by approximately $1M annually.
★ Increased visit and surgical volume while implementing cost reductions to achieve net revenue growth with no negative impact on patient services, employee morale, or operations.
★ Developed and launched strategic campaigns to drive revenues through financial performance management and impactful program branding.
★ Proactively researched market position, implementing inpatient and outpatient programs analyses to drive procedure volume forecasting.
★ Successfully recruited the first Sports Medicine Primary Care Physician that resulted in launching a foundation to capture annual increases of 10% in surgical volume.
★ Developed and spearheaded 2 program certifications, CIHQ Disease-Specific Certification for Joint Replacement Surgery (2014 & 2017), and Highmark Blue Distinction+ designation for Hip & Knee Replacement (2016) to distinguish IRMC operations and capture market share.
★ Implemented a continuous quality improvement program to monitor and grow program elements incorporating efficiency, quality, patient satisfaction, and outcomes.
★ Led multi-disciplinary teams to develop clinical algorithms for the new Concussion Management program and Vascular Dialysis Access program that delivered a 20% increase in revenue.
★ Liaised among physicians, researchers, nursing staff, IT and finance departments to lead implementation of a 6-month clinical trial program for knee replacement surgery.
Center for Orthopaedics & Sports Medicine
DIRECTOR, BUSINESS DEVELOPMENT & MARKETING
★ Successfully executed business development and community relations initiatives that cemented footprint as a community partner to increase referral volume and expand service offerings.
★ Contributed cross-functional operations expertise to develop and manage an annual marketing plan that maximized success through environmental analysis, budget development, and revenue forecasts.
Antria, Inc.
ADVISORY BOARD MEMBER
Provide business consulting services for a company involved in clinical trials and research.
Geisinger
REGIONAL OPERATIONS MANAGER
★ Direct the clinical and business operations of the musculoskeletal service line, ensuring high quality and efficient delivery of services at hospital-based and ambulatory locations.
★ Monitor financial performance and direct resource allocation. Spearhead and align regional initiatives with corporate strategy in key areas including Lean Transformation, Access, Compliance, Health Plan & Provider Integration, Recruitment, Strategy and Marketing.
Education
Indiana University of Pennsylvania
BACHELOR OF SCIENCE (B.S.), MARKETING
Indiana University of Pennsylvania
MASTER OF BUSINESS ADMINISTRATION (MBA)
Indiana University of Pennsylvania
DIRECTOR, WORKFORCE EDUCATION & ECONOMIC DEVELOPMENT
★ Identified high-potential research projects among faculty to advance university partnerships, innovation, and student opportunities through grant-funded collaborative projects that aligned university innovations with community businesses. ★ Drove partnership opportunities with Ardiem Medical to create and launch medical device innovations that improved outcomes of patients with limited hand movements to gain motor function following injury. ★ Secured an on-going partnership with Westmoreland County Water Authority for water quality testing at Marcellus Shale drilling sites. ★ Reviewed and submitted timely applications for grant funding opportunities and managed post-award reporting. ★ Delivered the university’s first Small Business Innovation Research federal grant application to support the Biology and Physics faculty and Ardiem Medical Inc.’s research and development of an implantable medical device. ★ Secured a DoD grant as co-principal investigator to conduct safety training for the U.S. Army. ★ Developed and presented a comprehensive Workforce Resources report to the Dean’s Council that highlighted statewide employment trends, job outlook resources, and strategies to develop localized job training initiatives.Indiana University of Pennsylvania
ADJUNCT PROFESSOR OF MARKETING
★ Deliver undergraduate-level instruction on Marketing, utilizing real-world strategies, campaign design, process improvements, operations coordination and integration for application to current real-world business environments. ★ Maintain expert status through regular research to ensure engaging delivery of industry best practices, current developments and standards to deliver practiced curriculum to future business leaders.
Publications
Hospital service-line positioning and brand image: influences on service quality, patient satisfaction, and desired performance.
Innovative Marketing Journal
Co-author: Lisa M. Sciulli, PhD, Indiana University of Pennsylvania, Marketing Professor Conceptual framework for developing service-line positioning and brand image strategies for healthcare organizations.
