Resume

• 2011

  Doctor of Philosophy (Ph.D.)

  Marketing

  University of North Texas

• 2001

  Master of Business Administration Degree

  GPA: 3.9

  Business Strategy

• 1995

  Bachelor of Business Administration Degree

  Graduated Magna cum Laude \nRanked 1st in the 1998 Graduation Class

  Marketing

• http://www.newschannel6now.com/2018/10/18/winners-bbb-torch-awards-ethics-be-announced-today/

  Wichita FAlls Better Business Bureau

  Board Member

  Wichita Falls Adult Literacy Council

  Start-ups

  Marketing

  Management

  Trade Shows

  Entrepreneurship

  CRM

  Sales

  Product Development

  Market Planning

  Competitive Analysis

  E-commerce

  Market Analysis

  Market Research

  Business Intelligence

  Program Management

  Product Marketing

  Strategy

  Business Planning

  Customer Insight

  Pricing

  Intra-identity Negotiation and Consumption Attitudes: The Role of Self-discrepancy

  Intra-identity Negotiation and Consumption Attitudes: The Role of Self-discrepancy

  Self-control and Sustainable Consumer Behavior

  Intellectual capital through the eyes of the consumer

  Does Brand Equity mean Brand Equity? An Empirical Study of Consumer Based Brand Equity and Financial Based Brand Equity

  Thuy D.

  Nguyen

  Ph.D.

  IBM

  The Red Sun

  University of North Texas

  Johnson Controls

  Midwestern State University

  Midwestern State University

  Client Relationship Manager

  Position: Demand Generation Specialist

  reporting to Business Unit Executive.\nResponsibilities: Initiated customer research and marketing campaigns for Industrial Solution Unit within IBM operations.\n•\tKey Action: Conducted market research on targeted audience to both identify and qualify customers’ propensity to buy IBM products and services\n•\tResult: Generated $2.0 million worth of business\n•\tKey Action: Developed and led solutions-oriented web seminars for IBM’s Industrial sector customers\n•\tResult: Contributed to 11% sales increase\n•\tKey Action: Developed and executed demand email and direct mail campaigns that targeted IT managers

  IT directors and operations directors. \n•\tResult: Realized a 2% response rate that fostered more activity with existing customers

  IBM

  University of North Texas

  Denton

  Ph.D. Candidate

  Position: Director of Marketing

  reporting to founder and President \nResponsibilities: Identify and quantify consumer insights

  consumer behavior

  brand loyalty and brand value.\n•\tKey Action: Implemented consumer survey programs that identified and quantified product improvement and new product needs.\n•\tResult: Created competitive advantages that increased gross margins by 20%. \n•\tKey Action: Managed products from design through manufacturing; controlled packaging & vendor selection.\n•\tResult: Reduced product return rate by 40%.

  The Red Sun

  Account Manager

  Position: Marketing Specialist

  reporting to the Branch manager\nResponsibilities: Developed strategies and tactics for sales campaigns\n•\tKey Action: Developed education and brand awareness messaging that targeted superintendents of independent school districts\n•\tResult: Generated a 10% qualified response rate.\n•\tKey Action: Designed new energy efficiency presentation for targeted customers\n•\tResult: 5% new qualified sales opportunities\n•\tKey Action: Developed new pricing strategy designed for rapid share acquisition of a new market opportunity\n•\tResult: Produced of 12 new service contracts \n•\tKey Action: Developed and executed direct mail campaigns that targeted facilities managers and operations directors. \n•\tResult: Realized a 2% response rate that fostered more activity with existing customers

  Johnson Controls

  Vietnamese