Resume

• 1977

  American Academy of Advertising

  Association for Consumer Research

  Journal of Advertising

  Editorial Board

  American Marketing Association

  PhD

  Marketing

• Surendra N. Singh

  Ph.D. (Marketing)

  University of Wisconsin

  Madison is AT&T Professor of Marketing and Director

  Marketing and Business Law area at the University of Kansas

  School of Business

  and Professor of Health Policy and Management at the University of Kansas

  School of Medicine. \n\nHe serves on the editorial board of the Journal of Advertising. His research has been published in numerous journals

  including Journal of Marketing; Journal of Marketing Research

  Journal of Consumer Research

  Marketing Science

  Academy of Management Journal

  Journal of Advertising

  Journal of Adverting Research

  European Journal of Information Systems

  Journal of Environmental Psychology

  Journal of Business Research

  Journal of Computer Information Systems

  Communications of the ACM

  Journal of the Academy of Marketing Science

  International Journal of Research in Marketing

  and Journal of Current Issues and Research in Advertising.\n\nProfessor Singh is an award-winning teacher

  whose biography is included in Who's Who of Emerging Leaders in America (Second Edition); Who's Who in America (45th Edition

  Special Index); Who's Who in Midwest (21st Edition); Who's Who in Advertising (First Edition); International Directory of Business & Management Scholars and Researchers

  published by the Harvard Business School and Five Thousand Personalities of the World (Second Edition).\n\nHe is a recipient of Donald & Geraldine Hedberg Foundation and the Direct Marketing Education Foundation Fellowship. He was also awarded the Group Fulbright Scholarship to study in Japan and Korea.\n\nHi current research interests are mere exposure effects in advertising; effectiveness of multimedia ads; effects of program-induced differentiated emotions on ad-memory; \nSyntactic complexity and ad-memory; visual perception processes in Web page and Web site viewing; the role of employee affective display in service encounters.\n\n

  Surendra

  Singh

  The University of Kansas School of Business

  The University of Kansas School of Business