Resume

• PinkPals® provide guidance and support by sharing personal experiences and listening to the feelings and concerns of others.\n

  Bright Pink

  Pink Pal

  Chicago Outreach Coordinator

  Outreach Coordinators are the face of FORCE in local communities. Coordinators plan and run local support meetings

  participate in educational and awareness opportunities including conferences and events. Outreach coordinators also assist in planning and running local fundraising events.

  FORCE: Facing Our Risk of Cancer Empowered

  Capital Campaign Communications Committee Member

  Tree House Humane Society

  Budget Management

  Partnership Development

  Facebook

  Mentoring

  Editing

  Nonprofits

  Media Relations

  Copywriting

  Social Media

  Public Speaking

  Non-profit Communications

  Proofreading

  French

  College Teaching

  Book Promotion

  Public Relations

  Project Execution

  Media Spokesperson

  Marketing Communications

  Project Management

  Personal website

  Freelance Test Prep (SAT and ACT) Consultant

  Hlywak

  Stephanie

  Hlywak

  SMH PR

  University of Chicago Press

  American Library Association

  The Patient Experience Project

  Poetry Foundation

  Kathy Schaeffer & Associates

  Inc.

  Muscular Dystrophy Association

  The New School

  Truman College

  Served as member of senior management team. Directed public and media relations

  Foundation marketing

  and media sponsorships and content partnerships. Served as main media contact and manages press outreach. Oversaw social media efforts. Supported programs of the Foundation with marketing

  advertising

  and publicity efforts. Directed Foundation’s initiative to expand presence of poetry in the media by managing

  evaluating

  and developing sponsorships and partnerships in television

  radio

  and print. Led efforts to introduce the Foundation’s new home to the public and the media and directed all aspects of its opening celebration. Managed relationships with consultants and graphic designers

  supervised staff

  and managed department budget.

  Poetry Foundation

  Adjunct English Instructor and Writing Center Consultant

  Teach composition courses. Instruct grammar

  essay writing

  argumentation

  and reading. Tutor in Writing Center.

  Truman College

  American Library Association

  Chicago

  Illinois

  Senior leader who provides vision

  strategy

  and implementation for public relations

  strategic internal and external communications

  brand and marketing management

  public awareness

  digital strategy

  and social media across the Association.

  Director of Communications and Marketing

  Online

  Teaching Social Media Marketing

  part of The New School/Parsons School of Design Continuing Education – Open Campus Digital Marketing Certificate

  online in Spring 2018.

  Instructor

  The New School

  Provide freelance media relations

  public relations

  speech writing

  social media

  copy writing

  editing and other creative consulting services to a range of businesses and organizations

  including Provides freelance media relations

  public relations

  speech writing

  social media

  copy writing

  editing and other creative consulting services to a range of businesses and organizations. Clients include: Family Story

  Color of Change

  The Doula is In

  Role Reboot

  Recovery on Water and ROW4ROW

  Mata Traders

  the University of Chicago Press

  Facing our Risk of Cancer Empowered (FORCE)

  Chicago Public Library Foundation

  Tree House Humane Society.

  SMH PR

  The Patient Experience Project

  Greater Chicago Area

  The Patient Experience Project is a full-service

  patient-centric communications agency that collaborates with the foremost disease experts

  the patients themselves

  to co-create authentic programs and content for patients

  caregivers

  and healthcare professionals. I work across clients’ brands

  and engage with patients

  caregivers

  and healthcare professionals to translate insights into strategies

  programs

  and content.

  Senior Content Strategist

  Greater Chicago Area

  Built content marketing program from the ground up

  establishing strategies

  workflows

  metrics and goals across social media (including Facebook

  Twitter

  Instagram and LinkedIn)

  email (1M+ names) and blog content. Owned and managed content calendar for web

  social

  email and app. Developed MDA Amplify

  a mobile and desktop social amplification app to allow staff

  partners and supporters to use their social channels to share MDA’s messages in one click. Created and managed MDA blog Strongly

  publishing approximately 250 pieces of original content per year. In its first year

  Strongly grew to become the fifth most visited section of mda.org. Wrote

  edited and SEO optimized web and social copy and used metrics to establish and refine conversion goals. Worked closely with video team to develop online content appropriate for social and mobile-first viewing. Supervised a team that included a social media manager and email manager; directed relationships with media partners such as The Mighty and Upworthy; evaluated and selected vendors; and managed four freelance writers and other content contractors.\n \n- Used Hootsuite for scheduling social media posts

  Simply Measured for social analytics

  Nuvi for social listening

  Contently for editorial management and Google Analytics to measure web traffic and conversions.\n- Led social media strategy for 2016 summer engagement campaign Live Unlimited

  driving more than 71M impressions

  and managed partnerships that drove more than 7.2M video views of key content assets.\n- Grew social audience 40 percent

  doubled reach and engagement of Facebook and expanded potential audience on Twitter 30-fold.

  National Director of Content Marketing

  Muscular Dystrophy Association

  Managed relationships between KSA and clients. Provided high-level public affairs

  public relations

  media outreach and social media strategies for non-profit

  academic

  charitable and government agency clients. Helped clients develop the right messages to move their target audiences to action. Supervised account team and manage budgets.\n\nKey accomplishments:\n- Role required crafting compelling copy for many different venues—including websites

  marketing collateral

  social media

  and internal and external communication vehicles—while at the same time developing and deploying key messages to various audiences

  including funders

  legislators

  and potential donors

  to name just a few. \n- Researched

  reported

  and wrote several long-form feature stories that appeared in the Daily Herald under the byline of the country’s fourth largest realtor association that demonstrated the value of professional guidance in the home buying process. \n- Strategized

  conceived

  and developed an award-winning multimedia patient testimonial campaign for an academic medical center that received more than five million impressions and drove increased traffic to online properties and additional phone inquiries to customer service. Wrote content for all deliverables

  including online narratives and copy for ads and brochures.\n- Developed event-specific social media campaign on Twitter

  Facebook

  Instagram

  Tumblr and Vimeo for a rebrand and renaming of an international graduate school. Created engagement strategy that emphasized the school's continued dedication to its historic mission while empowering faculty

  staff

  and students to voice their visions for the future.\n- Managed large-scale grassroots outreach campaign for a suburban hospital system that aimed to change community perception and emphasize its service lines devoted to women and children. Drove adaptation of key educational programs that reached more than three thousand members (and counting) of client’s target audience.

  Kathy Schaeffer & Associates

  Inc.

  Senior Promotions Manager

  Planned and implemented promotional campaigns for more than seventy academic and trade books annually

  including religion

  literary criticism

  poetry

  and science titles. Wrote copy for seasonal promotional catalogs

  book jackets

  and book covers. Was senior contributor to the publicity blog and maintained social media interfaces on Twitter and Facebook. Prepared press releases and promotional materials for trade books. Responded to media requests and pursued review opportunities. Edited print ads and direct mail pieces. Organized author and bookstore events. Traveled nationally to pitch media. Managed exhibits

  prepared sales reports

  and liaised with authors at professional conferences.

  University of Chicago Press

  English

  French

  University of Chicago

  MA

  Humanities

  Columbia University in Paris

  Reid Hall

  Studied grammar

  literature

  sociology

  urban studies

  and conversation. (All classes were conducted in French.)

  Northwestern University

  BS

  Journalism