Texas Tech University - English
Director of Marketing Communications at Exosite
Writing & Editing
Stacey
O'Brien
Minneapolis, Minnesota
Accomplished professional with 13+ years in communications field and 7+ years in B2B technology industry. Experienced in marketing, public relations, analyst relations, technical writing, editing, and project management.
Superior writing, editing, and communication skills, with the ability to translate complex subject matter into clear, concise internal and external communications. Strong leadership capabilities that enable highly productive teams and foster collaborative, cross-functional relationships.
Strategic Planning | Digital, Account-Based, & Product Marketing | Content Marketing & Management | Lead Generation | Public Relations | Analyst Relations | Technical Writing | Project Management
English Instructor
• Taught two English composition classes of 35 students each per semester while simultaneously working to obtain master's degree in English and linguistics
• Developed lesson plans and in-class activities to promote comprehension of important writing concepts and grammatical skills
• Provided in-depth commentary on student writing assignments, held one-on-one meetings, and developed writing workshops to foster growth and provide personalized guidance
Director of Marketing Communications
Stacey worked at Exosite as a Director of Marketing Communications
Senior Technical Writer
• Collaborated with engineering, product management, sales, and marketing teams to identify new documentation needs and develop necessary content
• Interviewed technical subject matter experts to gather raw content and craft it into marketing materials, technical documentation, and support articles
• Ensured technical accuracy and completeness of all customer-facing content, while improving readability, flow, style, grammar, and punctuation
Senior Manager of Corporate Communications
• Wrote and edited high-quality, lead-generating marketing content for a range of audiences, customer personas, and marketing channels to support sales initiatives
• Worked directly with executive leadership to develop and execute thought leadership efforts, including the creation and review of white papers, external articles, and speeches
• Supported global press and analyst outreach (e.g., media interviews, analyst briefings, award submissions, and events) to increase awareness and positive coverage of Exosite
Strategic Marketing Practice Lead
Stacey worked at White Pine Consulting Group as a Strategic Marketing Practice Lead
Membership Director
• Developed and implemented strategic marketing plan to grow membership and improve member retention, resulting in personal achievement of 160% of membership sales goal for 2008
• Established strong relationships with club members and prominent community leaders to increase awareness and generate leads, resulting in personal nomination for 2008 Eagle Golf Membership Director of the Year award
• Executed semi-annual market studies to evaluate competitive clubs and identify new marketing strategies
• Developed monthly and yearly departmental budgets, sales forecasts, and staffing plans
• Created content and design for club website and all membership materials, including monthly newsletters, weekly emails, promotional flyers, and new member informational materials
Technical Writer
• Managed all aspects of documentation lifecycle for more than 1300 documents: developed project plans and due dates; managed contributor and reviewer schedules; edited, validated, and approved content; organized updates and end-of-life activities, etc.
• Collaborated with multi-location engineering, product management, sales, and marketing teams to identify new documentation needs and develop relevant, targeted content
• Provided textual editing and structural improvements to all customer-facing documentation (e.g., product briefs, white papers, application notes, software/hardware user guides, proposals, support site content) to ensure accuracy, clarity, consistency, and adherence to brand standards
• Developed processes, templates, style guides, and training materials to educate content contributors, simplify content creation, and streamline editing
• Shot/edited product photos and designed product briefs and quickstart guides using Adobe Creative Suite
• Organized and maintained electronic documentation repository using revision control system and product lifecycle/change management software
Bachelor of Arts (BA)
Public Relations/Marketing
Obtained a bachelor's degree in public relations with a minor in marketing. Graduated Suma Cum Laude and was recognized as the highest-ranking graduate for the Texas Tech College of Mass Communications in December 2005.
Graduate Certificate
Linguistics
Master of Arts (MA)
English
Obtained a master's degree in English and an additional graduate certificate in linguistics. Awarded an English Graduate Assistantship from 2009 to 2011.
English Instructor
• Taught two English composition classes of 35 students each per semester while simultaneously working to obtain master's degree in English and linguistics
• Developed lesson plans and in-class activities to promote comprehension of important writing concepts and grammatical skills
• Provided in-depth commentary on student writing assignments, held one-on-one meetings, and developed writing workshops to foster growth and provide personalized guidance