Stacey J. Harpster
- Courses6
- Reviews38
- School: Temple University
- Campus:
- Department: Advertising
- Email address: Join to see
- Phone: Join to see
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Location:
1801 N Broad St
Philadelphia, PA - 19122 - Dates at Temple University: June 2012 - May 2020
- Office Hours: Join to see
N/A
Would take again: Yes
For Credit: Yes
0
0
Mandatory
Awesome
This was by far my favorite course in my four years at Temple University! Professor Stacey is very understanding, very approachable, and has an eye for creativity! She brings real experience to the class. There's a big group project which requires a lot of effort, but on the bright side you'll walk out with some great portfolio pieces!
N/A
Would take again: No
For Credit: Yes
0
0
Mandatory
Awful
Save yourself the time and stress, do not take her. Professor Harpster doesn't give her classroom an environment that her students feel comfortable talking and participating in. Unless you answer exactly the way she would, you are wrong or she won't even acknowledge your answer. Plus you'll spend all of your printing money in this class.
N/A
Would take again: Yes
For Credit: Yes
0
0
Mandatory
Awesome
Professor Harpster is very helpful and knows exactly what she's talking about! She pushes you to work hard and adhere to strict deadlines, but all she does is to train you for a real advertising career. She will write you awesome recommendations and link you with a lot of people in the field if you leave the class with good grades.
N/A
Would take again: Yes
For Credit: Yes
0
0
Mandatory
Awesome
Professor Harpster has a wealth of knowledge to share. She expects a lot from you, but it's worth it. Her advices and expertise were immeasurable. Also, she cares about improving her students. If you want to learn, be inspired and have preparation for an actual advertising agency, then her class is the right choice.
N/A
Would take again: Yes
For Credit: Yes
0
0
Mandatory
Awesome
Stacey's classes will fully equip you for a career in the advertising industry. She brings a wealth of real-world advertising expertise, both as a creative and as an account manager, to the classroom and makes herself available for help. She was my most impactful professor at Temple, and I would highly recommend taking her classes!
N/A
Would take again: Yes
For Credit: Yes
0
0
Mandatory
Awesome
Professor Harpster facilitates a strong learning environment, not only teaching coursework but also helping his students develop as people. Don't be afraid to speak in class and ask questions. Showing up to class every day does not guarantee a good grade. And if you're afraid to put a bit of work and effort into a college-level course, don't take this class.
N/A
Would take again: No
For Credit: Yes
0
0
Mandatory
Poor
Professor Harpster takes this introductory class very seriously. She's a tough grader. Also, she has unrealistic expectations of her students. If you are not an advertising major, stay away from her class.
N/A
Would take again: No
For Credit: Yes
1
0
Mandatory
Poor
In most of this class, you'll be working with your group to make an advertising campaign. You all will get the same grade. If you're fortunate, you'll get a great team. However, she's the one who will choose it.
Biography
Temple University - Advertising
Marketing/Advertising Professional and Educator
Marketing & Advertising
Stacey
Harpster
Philadelphia, Pennsylvania
Creative MBA with over 13 years experience in marketing and advertising and over seven years teaching more than 1,700 students in academia. Extensive professional experience supervising key retainer agency accounts. Client industries include technology, automotive, hospitality and tourism, consumer goods, homeopathy, finance, interior design, architecture, pharmaceutical, higher education and more. Strategic thinker. Self-starter. Strong ability to identify new business opportunities and close deals with both existing clients and potential accounts. Extremely detail oriented, focused and well organized. Team player with superior communication, presentation and interpersonal skills. Excellent time management skills with strong ability to multi-task. Natural ability to cultivate talent within others.
Specialties:
Account Management/Client Services
Brand Management
Marketing
College Advertising Education
Experience
Klein College of Media and Communication
Assistant Professor of Instruction
• Instructed over 1,700 students, combined, in the following courses:
Introduction to Advertising
• Taught students theoretical foundations of effective advertising
and structure of advertising industry
• Provided students a foundation for further learning in advertising
Persuasive Writing
• Taught students how to analyze and interpret rhetorical texts
• Instructed students on the strategies of persuasion
• Taught students how to plan, compose, write and design
arguments and deliver persuasive presentations
Advertising Campaigns
• Instructed students on how to execute and pitch a strong, effective,
fully integrated, measurable campaign to a “real” client
• Secured participation of Tasty Baking Company, Pep Boys, Subaru of America, Fairmount Park Conservancy, Insight Pharmaceuticals, Big Brothers Big Sisters of Southeastern Pennsylvania, MasterCard, Bicycle Coalition of Greater Philadelphia, Solar States, Philabundance, Nuts About Granola, Tree House Books to serve as “the clients"
Internship Faculty Advisor
Served on the Klein College of Media and Communication in the following roles:
- Grade Appeals Committee
- Scholarship Review Committee
- Budget Committee
Served the Department of Advertising & Public Relations in the following roles:
- Transfer Orientation Host
- Persuasive Writing, Account Management, Advertising Campaigns Lead Teacher
- Curriculum Committee Member
- Grievance Committee Member
- Advertising TT, Advertising NTT & PR NTT Search Committees
- Sequence Head, Persuasive Writing and Introduction to Marketing
Klein College of Media and Communication
Adjunct Faculty
• Instructed Introduction to Advertising classes of undergraduate freshman,
sophomores, juniors & seniors
• Taught students theoretical foundations of effective advertising and structure of advertising industry
• Provided students a foundation for further learning in advertisingKlein College of Media and Communication
Adjunct Faculty - Spring Semester 2010
• Instructed Introduction to Advertising class of undergraduate sophomores, juniors & seniors during Spring Semester 2010
• Taught students the basics of marketing & advertisingFinch Brands
Senior Account Executive
• Successfully managed key retainer accounts including China Grill Management, What a Good Dog!, Boomerang and Floors USA; and project based accounts including Boiron USA, Sarah Merians Photography, Arcplan, Dollar Financial Group, Schuylkill River Development Corporation, Vanguard Charitable Endowment, WXPN and AstraZeneca
• Effectively and consistently identified opportunities to financially grow existing accounts, cultivated excellent client relationships
• Nearly doubled China Grill Management retainer account from 2005 to 2006 growing it 62.5%
• Consistently cultivated outstanding, quality, break-through creative for all forms of media - examples include: China Grill Management, Boomerang, Schuylkill River Development Corporation and more…
• Successfully managed client expectations - 100% of projects (includes hundreds of projects for as many as 11 clients at once) successfully completed on time and within clients' budgets
• Clearly, concisely and effectively communicated with teams - evident through successful creative (print, radio, television, interactive, outdoor, direct mail) and happy clients - evident through growth of accounts and through employee to employee bonus awards
• Created and executed marketing plans (Boomerang serves as template for all marketing plans)
• Supervised account coordinators and mentored account team membersElectronic Ink
Marketing Director
• Successfully launched and managed online marketing strategy, increasing website traffic by 40% and generating over 40 qualified leads in Q4 2010
• Rolled out brand positioning internally; served as brand champion ensuring brand standards were adhered to across all touch points
• Secured inclusion of Electronic Ink's 911 Command Center Radio Control Application design in Museum of Modern Art (MoMA) exhibition, Talk to Me (July 24 - November 7, 2011)
• Managed media relations and successfully secured multiple published pieces covering Electronic Ink including Sunday front page business section Philadelphia Inquirer feature story
• Effectively managed the marketing team and outside vendors; completed over 100 marketing projects ranging in size and scope including website updates, micro sites, landing pages, sales billboard, internal office branding, sales collateral, advertising and moreBrownstein Group
Senior Account Executive
• Co-led the 2008 Black Tie Tailgate Gala & Philadelphia International Auto Show pitch and won; successfully managed the account, which experienced its second highest attendance in its 106 year history
• Successfully managed the marketing planning and 2008 launch of a $1 billion financial corporation’s rebranding
• Managed relationships with media partners
Education
Temple University
MBA in Marketing; BA in Advertising (Concentration: Copywriting), Minor in Philosophy
Marketing/Advertising
