Universite du Quebec a Montreal - Marketing
Associate, Innova Conseil Group
Soumaya
Ben letaifa
Montreal, Canada Area
Former Deloitte Director, former Bell Canada Marketing Manager, and former Thematours Vice-President, I am today an Associate Professor and an Associate Manager at Innova-conseil. I am fully engaged in steering public and private transformation projects and regularly called upon to share my expertise in Canada, MENA region and Europe in the field of strategy and innovation management.
My recent talks (Silicon Valley IBM Conference, july 2015 and GIKA conference, Valencia, July 2015) focus on How to Succeed Public Private Ecosystems Transformation in the MENA region and on How To Strategize Smart Cities.
My research and executive MBA teaching aim at exploring new paradigms in marketing and strategy (open innovation, coopetition, business ecosystems, service-dominant logic) and on connecting the macro, the mezzo and the micro levels of business relationships in global and local contexts. More specifically, I explore Actor to actor relationships far beyond the traditional buyer-seller dyad to grasp the complexity of interactions and networks of actors (including Governments, citizens, universities and all stakeholders involved in the value co-creation process).
Ph.D
Strategy
Researcher
Coordinator and leader of several team research projects:
Development Insight : The application of Ecosystems perspective (SSHRC Grant 2012/2013)
Determinants of and obstacles to Innovation in Quebecer clusters (MDEIE grant 2011/2012; UQAM grant2011/2012)
Comparative analysis of geographical Innovation in Quebec and Italy (MDEIE grant; UQAM grant)
How to increase the Share-of-wallet in the banking sector? (SSHRC grant 2006/2008; )
Service-dominant logic exploration in ICT sector and financial services (FQRSC grant, 2010)
Hermès
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Vuibert
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Vuibert
Journal of Business Research
Numerous studies focus on successful clusters to demonstrate that geographic proximity enables collaboration and innovation. Yet, practitioners still need to understand why some clusters fail to collaborate despite their geographic proximity. This longitudinal study investigates an ICT public-private innovation cluster that fails to collaborate and explores how geographic, institutional, organizational, cognitive and social proximities interplay. The findings show that: (1) social proximity is the most important proximity to achieving collaboration; (2) close geographic proximity can be a barrier to social proximity; and (3) geographic distance is seen as an accelerator of entrepreneurship and innovation. These findings contribute to the literature on clusters and innovation by arguing that contexts of high cognitive, organizational, institutional and geographic proximities do not facilitate communication and collaboration. Specifically, geographic proximity can have a negative impact on social proximity. Finally the paper illustrates that clusters created by economic policies are less prone to innovation compared to spontaneous ecosystems emerging from private entrepreneurial initiatives.
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Vuibert
Journal of Business Research
Numerous studies focus on successful clusters to demonstrate that geographic proximity enables collaboration and innovation. Yet, practitioners still need to understand why some clusters fail to collaborate despite their geographic proximity. This longitudinal study investigates an ICT public-private innovation cluster that fails to collaborate and explores how geographic, institutional, organizational, cognitive and social proximities interplay. The findings show that: (1) social proximity is the most important proximity to achieving collaboration; (2) close geographic proximity can be a barrier to social proximity; and (3) geographic distance is seen as an accelerator of entrepreneurship and innovation. These findings contribute to the literature on clusters and innovation by arguing that contexts of high cognitive, organizational, institutional and geographic proximities do not facilitate communication and collaboration. Specifically, geographic proximity can have a negative impact on social proximity. Finally the paper illustrates that clusters created by economic policies are less prone to innovation compared to spontaneous ecosystems emerging from private entrepreneurial initiatives.
Current Issues in Auditing, a Journal of the American Accounting Association
Audit firms are concerned that clients perceive the audit service as a commodity, with little value added, resulting in clients switching to firms that offer lower fees. However, the auditing literature lacks qualitative insight from clients on the reasons that they change audit firms and their perceptions of the value of audit services. To better understand the client's perspective, we conducted interviews with 20 financial managers who participate in audit firm appointment decisions. Our results suggest that the quality of the auditor-client relationship is the key determinant of auditor switching and audit value. Interestingly, price becomes an important factor only when the auditor-client relationship is mismanaged (e.g., when clients perceive that their auditor is not available to them).
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Vuibert
Journal of Business Research
Numerous studies focus on successful clusters to demonstrate that geographic proximity enables collaboration and innovation. Yet, practitioners still need to understand why some clusters fail to collaborate despite their geographic proximity. This longitudinal study investigates an ICT public-private innovation cluster that fails to collaborate and explores how geographic, institutional, organizational, cognitive and social proximities interplay. The findings show that: (1) social proximity is the most important proximity to achieving collaboration; (2) close geographic proximity can be a barrier to social proximity; and (3) geographic distance is seen as an accelerator of entrepreneurship and innovation. These findings contribute to the literature on clusters and innovation by arguing that contexts of high cognitive, organizational, institutional and geographic proximities do not facilitate communication and collaboration. Specifically, geographic proximity can have a negative impact on social proximity. Finally the paper illustrates that clusters created by economic policies are less prone to innovation compared to spontaneous ecosystems emerging from private entrepreneurial initiatives.
Current Issues in Auditing, a Journal of the American Accounting Association
Audit firms are concerned that clients perceive the audit service as a commodity, with little value added, resulting in clients switching to firms that offer lower fees. However, the auditing literature lacks qualitative insight from clients on the reasons that they change audit firms and their perceptions of the value of audit services. To better understand the client's perspective, we conducted interviews with 20 financial managers who participate in audit firm appointment decisions. Our results suggest that the quality of the auditor-client relationship is the key determinant of auditor switching and audit value. Interestingly, price becomes an important factor only when the auditor-client relationship is mismanaged (e.g., when clients perceive that their auditor is not available to them).
International Journal of Electronic Business Research
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Vuibert
Journal of Business Research
Numerous studies focus on successful clusters to demonstrate that geographic proximity enables collaboration and innovation. Yet, practitioners still need to understand why some clusters fail to collaborate despite their geographic proximity. This longitudinal study investigates an ICT public-private innovation cluster that fails to collaborate and explores how geographic, institutional, organizational, cognitive and social proximities interplay. The findings show that: (1) social proximity is the most important proximity to achieving collaboration; (2) close geographic proximity can be a barrier to social proximity; and (3) geographic distance is seen as an accelerator of entrepreneurship and innovation. These findings contribute to the literature on clusters and innovation by arguing that contexts of high cognitive, organizational, institutional and geographic proximities do not facilitate communication and collaboration. Specifically, geographic proximity can have a negative impact on social proximity. Finally the paper illustrates that clusters created by economic policies are less prone to innovation compared to spontaneous ecosystems emerging from private entrepreneurial initiatives.
Current Issues in Auditing, a Journal of the American Accounting Association
Audit firms are concerned that clients perceive the audit service as a commodity, with little value added, resulting in clients switching to firms that offer lower fees. However, the auditing literature lacks qualitative insight from clients on the reasons that they change audit firms and their perceptions of the value of audit services. To better understand the client's perspective, we conducted interviews with 20 financial managers who participate in audit firm appointment decisions. Our results suggest that the quality of the auditor-client relationship is the key determinant of auditor switching and audit value. Interestingly, price becomes an important factor only when the auditor-client relationship is mismanaged (e.g., when clients perceive that their auditor is not available to them).
International Journal of Electronic Business Research
De Boeck
"Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovation management academic contributions to better understand theoretical and empirical challenges of business ecosystems. Even if the concept of business ecosystem was coined in 1993, it will « lie fallow » during more than ten years before gaining scholars' interest. Managers will however recognize the relevance of this concept as it grasps the complexity of their business reality in terms of new collaborative and innovative strategies. Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc. Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integrating for the first time well known French speaking scholars' contributions from the strategy and innovation management fields. Understanding
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Vuibert
Journal of Business Research
Numerous studies focus on successful clusters to demonstrate that geographic proximity enables collaboration and innovation. Yet, practitioners still need to understand why some clusters fail to collaborate despite their geographic proximity. This longitudinal study investigates an ICT public-private innovation cluster that fails to collaborate and explores how geographic, institutional, organizational, cognitive and social proximities interplay. The findings show that: (1) social proximity is the most important proximity to achieving collaboration; (2) close geographic proximity can be a barrier to social proximity; and (3) geographic distance is seen as an accelerator of entrepreneurship and innovation. These findings contribute to the literature on clusters and innovation by arguing that contexts of high cognitive, organizational, institutional and geographic proximities do not facilitate communication and collaboration. Specifically, geographic proximity can have a negative impact on social proximity. Finally the paper illustrates that clusters created by economic policies are less prone to innovation compared to spontaneous ecosystems emerging from private entrepreneurial initiatives.
Current Issues in Auditing, a Journal of the American Accounting Association
Audit firms are concerned that clients perceive the audit service as a commodity, with little value added, resulting in clients switching to firms that offer lower fees. However, the auditing literature lacks qualitative insight from clients on the reasons that they change audit firms and their perceptions of the value of audit services. To better understand the client's perspective, we conducted interviews with 20 financial managers who participate in audit firm appointment decisions. Our results suggest that the quality of the auditor-client relationship is the key determinant of auditor switching and audit value. Interestingly, price becomes an important factor only when the auditor-client relationship is mismanaged (e.g., when clients perceive that their auditor is not available to them).
International Journal of Electronic Business Research
De Boeck
"Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovation management academic contributions to better understand theoretical and empirical challenges of business ecosystems. Even if the concept of business ecosystem was coined in 1993, it will « lie fallow » during more than ten years before gaining scholars' interest. Managers will however recognize the relevance of this concept as it grasps the complexity of their business reality in terms of new collaborative and innovative strategies. Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc. Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integrating for the first time well known French speaking scholars' contributions from the strategy and innovation management fields. Understanding
Management Decision
Many marketing and management scholars have discussed the limitations of unbalanced perspectives (customer- or seller-centric) in building a comprehensive view of how value is created and shared (Gummesson, 2008). As the concepts of “value” and “resources” are increasingly evoked in networks such as ecosystems of innovation, an exploration of how value creation and capture evolve in these networks is relevant. Based on a field study, this paper adopts a multilevel perspective on value creation and capture and illustrates how these processes need to move from a dyadic economic focus to a network socioeconomic one. This multi-actor perspective requires different beneficiaries to 1) embrace an ecosystemic mindset to foster actors’ commitment; 2) adopt ecosystem management to align firms’ objectives with the ecosystem’s objectives; and 3) build a sustainable social community to nurture dynamic collaboration. The findings highlight the uneasy transition from supply-chains management to ecosystem management and provide a framework for understanding how value creation and capture should be coupled throughout the ecosystem lifecycle. Finally, five theoretical and managerial recommendations are made for leveraging ecosystemic capabilities and better managing value creation and capture in ecosystems.
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Vuibert
Journal of Business Research
Numerous studies focus on successful clusters to demonstrate that geographic proximity enables collaboration and innovation. Yet, practitioners still need to understand why some clusters fail to collaborate despite their geographic proximity. This longitudinal study investigates an ICT public-private innovation cluster that fails to collaborate and explores how geographic, institutional, organizational, cognitive and social proximities interplay. The findings show that: (1) social proximity is the most important proximity to achieving collaboration; (2) close geographic proximity can be a barrier to social proximity; and (3) geographic distance is seen as an accelerator of entrepreneurship and innovation. These findings contribute to the literature on clusters and innovation by arguing that contexts of high cognitive, organizational, institutional and geographic proximities do not facilitate communication and collaboration. Specifically, geographic proximity can have a negative impact on social proximity. Finally the paper illustrates that clusters created by economic policies are less prone to innovation compared to spontaneous ecosystems emerging from private entrepreneurial initiatives.
Current Issues in Auditing, a Journal of the American Accounting Association
Audit firms are concerned that clients perceive the audit service as a commodity, with little value added, resulting in clients switching to firms that offer lower fees. However, the auditing literature lacks qualitative insight from clients on the reasons that they change audit firms and their perceptions of the value of audit services. To better understand the client's perspective, we conducted interviews with 20 financial managers who participate in audit firm appointment decisions. Our results suggest that the quality of the auditor-client relationship is the key determinant of auditor switching and audit value. Interestingly, price becomes an important factor only when the auditor-client relationship is mismanaged (e.g., when clients perceive that their auditor is not available to them).
International Journal of Electronic Business Research
De Boeck
"Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovation management academic contributions to better understand theoretical and empirical challenges of business ecosystems. Even if the concept of business ecosystem was coined in 1993, it will « lie fallow » during more than ten years before gaining scholars' interest. Managers will however recognize the relevance of this concept as it grasps the complexity of their business reality in terms of new collaborative and innovative strategies. Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc. Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integrating for the first time well known French speaking scholars' contributions from the strategy and innovation management fields. Understanding
Management Decision
Many marketing and management scholars have discussed the limitations of unbalanced perspectives (customer- or seller-centric) in building a comprehensive view of how value is created and shared (Gummesson, 2008). As the concepts of “value” and “resources” are increasingly evoked in networks such as ecosystems of innovation, an exploration of how value creation and capture evolve in these networks is relevant. Based on a field study, this paper adopts a multilevel perspective on value creation and capture and illustrates how these processes need to move from a dyadic economic focus to a network socioeconomic one. This multi-actor perspective requires different beneficiaries to 1) embrace an ecosystemic mindset to foster actors’ commitment; 2) adopt ecosystem management to align firms’ objectives with the ecosystem’s objectives; and 3) build a sustainable social community to nurture dynamic collaboration. The findings highlight the uneasy transition from supply-chains management to ecosystem management and provide a framework for understanding how value creation and capture should be coupled throughout the ecosystem lifecycle. Finally, five theoretical and managerial recommendations are made for leveraging ecosystemic capabilities and better managing value creation and capture in ecosystems.
Management International
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Vuibert
Journal of Business Research
Numerous studies focus on successful clusters to demonstrate that geographic proximity enables collaboration and innovation. Yet, practitioners still need to understand why some clusters fail to collaborate despite their geographic proximity. This longitudinal study investigates an ICT public-private innovation cluster that fails to collaborate and explores how geographic, institutional, organizational, cognitive and social proximities interplay. The findings show that: (1) social proximity is the most important proximity to achieving collaboration; (2) close geographic proximity can be a barrier to social proximity; and (3) geographic distance is seen as an accelerator of entrepreneurship and innovation. These findings contribute to the literature on clusters and innovation by arguing that contexts of high cognitive, organizational, institutional and geographic proximities do not facilitate communication and collaboration. Specifically, geographic proximity can have a negative impact on social proximity. Finally the paper illustrates that clusters created by economic policies are less prone to innovation compared to spontaneous ecosystems emerging from private entrepreneurial initiatives.
Current Issues in Auditing, a Journal of the American Accounting Association
Audit firms are concerned that clients perceive the audit service as a commodity, with little value added, resulting in clients switching to firms that offer lower fees. However, the auditing literature lacks qualitative insight from clients on the reasons that they change audit firms and their perceptions of the value of audit services. To better understand the client's perspective, we conducted interviews with 20 financial managers who participate in audit firm appointment decisions. Our results suggest that the quality of the auditor-client relationship is the key determinant of auditor switching and audit value. Interestingly, price becomes an important factor only when the auditor-client relationship is mismanaged (e.g., when clients perceive that their auditor is not available to them).
International Journal of Electronic Business Research
De Boeck
"Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovation management academic contributions to better understand theoretical and empirical challenges of business ecosystems. Even if the concept of business ecosystem was coined in 1993, it will « lie fallow » during more than ten years before gaining scholars' interest. Managers will however recognize the relevance of this concept as it grasps the complexity of their business reality in terms of new collaborative and innovative strategies. Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc. Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integrating for the first time well known French speaking scholars' contributions from the strategy and innovation management fields. Understanding
Management Decision
Many marketing and management scholars have discussed the limitations of unbalanced perspectives (customer- or seller-centric) in building a comprehensive view of how value is created and shared (Gummesson, 2008). As the concepts of “value” and “resources” are increasingly evoked in networks such as ecosystems of innovation, an exploration of how value creation and capture evolve in these networks is relevant. Based on a field study, this paper adopts a multilevel perspective on value creation and capture and illustrates how these processes need to move from a dyadic economic focus to a network socioeconomic one. This multi-actor perspective requires different beneficiaries to 1) embrace an ecosystemic mindset to foster actors’ commitment; 2) adopt ecosystem management to align firms’ objectives with the ecosystem’s objectives; and 3) build a sustainable social community to nurture dynamic collaboration. The findings highlight the uneasy transition from supply-chains management to ecosystem management and provide a framework for understanding how value creation and capture should be coupled throughout the ecosystem lifecycle. Finally, five theoretical and managerial recommendations are made for leveraging ecosystemic capabilities and better managing value creation and capture in ecosystems.
Management International
International Conference on Information Systems, Orlando, US, December, 15-19, 2012
Hermès
In Lee, IGI Global, Hershey ISBN: 1935-2700, New York, vol. 3 pp.14-29, 2008
Vuibert
Journal of Business Research
Numerous studies focus on successful clusters to demonstrate that geographic proximity enables collaboration and innovation. Yet, practitioners still need to understand why some clusters fail to collaborate despite their geographic proximity. This longitudinal study investigates an ICT public-private innovation cluster that fails to collaborate and explores how geographic, institutional, organizational, cognitive and social proximities interplay. The findings show that: (1) social proximity is the most important proximity to achieving collaboration; (2) close geographic proximity can be a barrier to social proximity; and (3) geographic distance is seen as an accelerator of entrepreneurship and innovation. These findings contribute to the literature on clusters and innovation by arguing that contexts of high cognitive, organizational, institutional and geographic proximities do not facilitate communication and collaboration. Specifically, geographic proximity can have a negative impact on social proximity. Finally the paper illustrates that clusters created by economic policies are less prone to innovation compared to spontaneous ecosystems emerging from private entrepreneurial initiatives.
Current Issues in Auditing, a Journal of the American Accounting Association
Audit firms are concerned that clients perceive the audit service as a commodity, with little value added, resulting in clients switching to firms that offer lower fees. However, the auditing literature lacks qualitative insight from clients on the reasons that they change audit firms and their perceptions of the value of audit services. To better understand the client's perspective, we conducted interviews with 20 financial managers who participate in audit firm appointment decisions. Our results suggest that the quality of the auditor-client relationship is the key determinant of auditor switching and audit value. Interestingly, price becomes an important factor only when the auditor-client relationship is mismanaged (e.g., when clients perceive that their auditor is not available to them).
International Journal of Electronic Business Research
De Boeck
"Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovation management academic contributions to better understand theoretical and empirical challenges of business ecosystems. Even if the concept of business ecosystem was coined in 1993, it will « lie fallow » during more than ten years before gaining scholars' interest. Managers will however recognize the relevance of this concept as it grasps the complexity of their business reality in terms of new collaborative and innovative strategies. Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc. Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integrating for the first time well known French speaking scholars' contributions from the strategy and innovation management fields. Understanding
Management Decision
Many marketing and management scholars have discussed the limitations of unbalanced perspectives (customer- or seller-centric) in building a comprehensive view of how value is created and shared (Gummesson, 2008). As the concepts of “value” and “resources” are increasingly evoked in networks such as ecosystems of innovation, an exploration of how value creation and capture evolve in these networks is relevant. Based on a field study, this paper adopts a multilevel perspective on value creation and capture and illustrates how these processes need to move from a dyadic economic focus to a network socioeconomic one. This multi-actor perspective requires different beneficiaries to 1) embrace an ecosystemic mindset to foster actors’ commitment; 2) adopt ecosystem management to align firms’ objectives with the ecosystem’s objectives; and 3) build a sustainable social community to nurture dynamic collaboration. The findings highlight the uneasy transition from supply-chains management to ecosystem management and provide a framework for understanding how value creation and capture should be coupled throughout the ecosystem lifecycle. Finally, five theoretical and managerial recommendations are made for leveraging ecosystemic capabilities and better managing value creation and capture in ecosystems.
Management International
International Conference on Information Systems, Orlando, US, December, 15-19, 2012
Revue Gestion