Resume

• Grant Writing

  Research

  PowerPoint

  Market Research

  Statistics

  Data Analysis

  Higher Education

  Sustainability

  Leadership

  Mixed Methods

  SPSS

  Marketing

  Fashion Marketing

  Social Media

  Qualitative Research

  Teaching

  Student Affairs

  Gupta

  S. and J. W. Gentry

  “Evaluating Fast Fashion: Examining its Micro and the Macro Perspective

  ” Retail 4.0: Retailing in the New Millennium

  forthcoming

  Gupta

  S. and N. J. Miller

  “U.S. Consumers’ Perceptions to Garments Culturally Inspired by Indonesia

  ” Journal of Global Fashion Marketing

  Nancy J Miller

  Human Crowding and Store Messiness: Drivers of Retail Shopper Confusion

  Human Crowding and Store Messiness: Drivers of Retail Shopper Confusion

  The role of style versus fashion orientation on sustainable apparel consumption

  The role of style versus fashion orientation on sustainable apparel consumption

  Onel

  N.

  A. Mukherjee

  N. B. Kreidler

  E. M. Díaz

  P. Furchheim

  S. Gupta

  J. Keech

  M. R. Murdock

  and Q. Wa

  Tell Me Your Story and I Will Tell You Who You Are: Persona Perspective in \tSustainable Consumption

  Should I Buy

  Hoard

  or Hide? – Consumers’ Responses to Perceived Scarcity

  Y.K.Kim

  Erin Cho

  Gupta

  S. and J. W. Gentry

  “Construction of Gender Roles in Perceived Scarce Environments - Maintaining Masculinity when Shopping for Fast Fashion Apparel

  ” Journal of Consumer Behavior (2015)

  Student Technology Arts and Research Symposium

  Should I Chose Cable/Satellite or Online Video Streaming – The Role of Demographics in Decision Making\n\nThis market research study examines how different types of paid TV/video viewing subscriptions within households are related to specific demographics and other household factors. We primarily examine two types of TV/video viewing subscriptions - cable/satellite and online video streaming (Netflix

  Hulu

  Amazon Prime

  etc.). During preliminary and qualitative research

  it was discovered that the increasing demand of online video streaming has driven many households to cut back on their cable/satellite subscriptions (“cord-cutters”). Some households

  especially all-millennial households

  have even chosen to subscribe to online video streaming only (“cord-nevers”). We further conducted a quantitative study to identify if any patterns and relationships existed between demographics and households with cable/satellite and/or online video streaming. The quantitative sample consisted of about 100 participants and represented a broad sample of cable/satellite and online video streaming subscribers. Using SPSS

  the data was analyzed and correlations were conducted among different types of households. The findings suggest existence of patterns between households with subscriptions to cable/satellite and/or online video streaming and different demographic categories - age

  gender

  and annual household income. The results also suggest significant relationships between types of subscriptions (cable/satellite and online video streaming) and households with teenagers (age 13-17)

  households with children (age 12 and under)

  households with three or more members

  and households who spend more than 50% of their TV/video viewing time as a family.

  gupta

  University of Ilinois Springfield

  University of Nebraska

  University of Nebraska–Lincoln

  Masters and PhD

  University of Nebraska

  Graduate Student

  University of Nebraska–Lincoln

  Assistant Professor

  Marketing

  My responsibilities include performing a teacher-scholar role. I have taught three courses in the areas of Marketing since I joined UIS. These courses include MKT 432: Research Methods for Marketing

  MKT/BUS 430: Retailing and Merchandising

  MKT/BUS 430: International Marketing. I delivered these courses to undergraduates at Springfield campus while using face-to-face and online delivery methods. Further

  my research best aligns with the scholarship of discovery

  as my research focuses broadly on the development of new knowledge within the areas of consumer behavior

  sustainable consumption

  and retail management. There are two main research streams that my work focuses on (a) understanding psychological behavior of consumers under the conditions of scarcity and (b) examining issues of sustainability

  specifically in the fashion industry.

  University of Ilinois Springfield

  International Textile and Apparel Association

  American Collegiate Retailing Association

  American Marketing Association

  Society of Consumer Psychology

  Central Illinois Chapter of The American Marketing Association

  Phi Upsilon Omicron

  national honor society

  German

  Hindi

  Honored at Academic Recognition Nite as the University of Illinois

  Springfield faculty member for been most influential on the student’s life (Spring 2014)

  Recipient of Grace Margaret Morton Fellowship

  (2007-2008)

  Recipient of Baker Award for Excellence in Service by a Graduate Student (2012–2013) presented by Department of Marketing

  University of Nebraska–Lincoln

  Winner of Best Doctoral Paper Award

  American Collegiate Retailing Association 2013

  Recipient of Transformative Consumer Research Grant from the Association of Consumer Research (Fall 2013)

  Recipient of J.J. and Eleanor S. Ogle Fellowship (2009-2013)

  Recipient of Faculty Development Fund

  College of Business and Management

  University of Illinois

  Springfield (Summer 2014)

  Recipient of Mary E. Guthrie Memorial Fellowship

  (2007-2008)

  Honorable Mention for the Outstanding Graduate Teaching Award (2011-2012) presented by Graduate Studies

  University of Nebraska–Lincoln

  Recipient of Award for Excellence in Teaching by a Graduate Student (2010-2011) presented by Department of Marketing

  University of Nebraska–Lincoln

  Bal Bharati Public School

  New Delhi

  Delhi University

  Bachelor of Arts (B.A.)

  Economics