Experience

Publications

• The Effects of a Mentoring Program: A Study on Augmenting Workforce Readiness Capacity

  Mentoring Institute/University of New Mexico

• The Effects of a Mentoring Program: A Study on Augmenting Workforce Readiness Capacity

  Mentoring Institute/University of New Mexico

• Organizational Learning Through Marketing Analytics In Health Care

  Business Administration Dissertations, Georgia State University Digital Archive

  Publication available for downloading. Abstract: There is widespread recognition of the importance of organizational learning to organizational performance and innovation. Recent research suggests that the use of analytics can play a critical role in enhancing organizational learning. However, the relationship between marketing analytics and organizational learning has not yet been well studied. More specifically, research is needed to help understand how analytics, marketing analytics in particular, facilitate organizational learning to develop a systematic, theoretical explanation of the relationship between organizational learning and marketing analytics. This phenomenon is studied in the very rich context of the health care industry. This research uses a case study to examine how organizational learning involving intuiting, interpreting, integrating, and institutionalizing can be facilitated by marketing analytics. Health care organizations are using marketing analytics to adapt to the changes in their rapidly changing environment. A conceptual framework has been developed to illustrate how marketing analytics capabilities in the organization are used to facilitate organizational learning. This study also provides recommendations on how health care organizations can enhance organizational learning with marketing analytics to improve their business performance. Recommended Citation: Hartnett, Sherry D., "Organizational Learning Through Marketing Analytics In Health Care." Dissertation, Georgia State University, 2015.

• The Effects of a Mentoring Program: A Study on Augmenting Workforce Readiness Capacity

  Mentoring Institute/University of New Mexico

• Organizational Learning Through Marketing Analytics In Health Care

  Business Administration Dissertations, Georgia State University Digital Archive

  Publication available for downloading. Abstract: There is widespread recognition of the importance of organizational learning to organizational performance and innovation. Recent research suggests that the use of analytics can play a critical role in enhancing organizational learning. However, the relationship between marketing analytics and organizational learning has not yet been well studied. More specifically, research is needed to help understand how analytics, marketing analytics in particular, facilitate organizational learning to develop a systematic, theoretical explanation of the relationship between organizational learning and marketing analytics. This phenomenon is studied in the very rich context of the health care industry. This research uses a case study to examine how organizational learning involving intuiting, interpreting, integrating, and institutionalizing can be facilitated by marketing analytics. Health care organizations are using marketing analytics to adapt to the changes in their rapidly changing environment. A conceptual framework has been developed to illustrate how marketing analytics capabilities in the organization are used to facilitate organizational learning. This study also provides recommendations on how health care organizations can enhance organizational learning with marketing analytics to improve their business performance. Recommended Citation: Hartnett, Sherry D., "Organizational Learning Through Marketing Analytics In Health Care." Dissertation, Georgia State University, 2015.

• Marketing Analytics and Health Care: Untapped Opportunities for Organizational Learning and Business Success

  International Conference on Engaged Management Scholarship: Baltimore, MD

  This study provides recommendations on how health care organizations can enhance organizational learning with marketing analytics to improve their business performance. There is widespread recognition of the importance of organizational learning to organizational performance and innovation. Recent research suggests that the use of analytics can play a critical role in enhancing organizational learning. However, the relationship between marketing analytics and organizational learning has not yet been thoroughly explored. More specifically, research is needed to understand how analytics, marketing analytics in particular, facilitate organizational learning. This phenomenon is studied here in the context of the health care industry. Case study research examines how learning involving intuiting, interpreting, integrating, and institutionalizing can be facilitated by marketing analytics.

• The Effects of a Mentoring Program: A Study on Augmenting Workforce Readiness Capacity

  Mentoring Institute/University of New Mexico

• Organizational Learning Through Marketing Analytics In Health Care

  Business Administration Dissertations, Georgia State University Digital Archive

  Publication available for downloading. Abstract: There is widespread recognition of the importance of organizational learning to organizational performance and innovation. Recent research suggests that the use of analytics can play a critical role in enhancing organizational learning. However, the relationship between marketing analytics and organizational learning has not yet been well studied. More specifically, research is needed to help understand how analytics, marketing analytics in particular, facilitate organizational learning to develop a systematic, theoretical explanation of the relationship between organizational learning and marketing analytics. This phenomenon is studied in the very rich context of the health care industry. This research uses a case study to examine how organizational learning involving intuiting, interpreting, integrating, and institutionalizing can be facilitated by marketing analytics. Health care organizations are using marketing analytics to adapt to the changes in their rapidly changing environment. A conceptual framework has been developed to illustrate how marketing analytics capabilities in the organization are used to facilitate organizational learning. This study also provides recommendations on how health care organizations can enhance organizational learning with marketing analytics to improve their business performance. Recommended Citation: Hartnett, Sherry D., "Organizational Learning Through Marketing Analytics In Health Care." Dissertation, Georgia State University, 2015.

• Marketing Analytics and Health Care: Untapped Opportunities for Organizational Learning and Business Success

  International Conference on Engaged Management Scholarship: Baltimore, MD

  This study provides recommendations on how health care organizations can enhance organizational learning with marketing analytics to improve their business performance. There is widespread recognition of the importance of organizational learning to organizational performance and innovation. Recent research suggests that the use of analytics can play a critical role in enhancing organizational learning. However, the relationship between marketing analytics and organizational learning has not yet been thoroughly explored. More specifically, research is needed to understand how analytics, marketing analytics in particular, facilitate organizational learning. This phenomenon is studied here in the context of the health care industry. Case study research examines how learning involving intuiting, interpreting, integrating, and institutionalizing can be facilitated by marketing analytics.

• The Effects of a Business Executive Mentoring Program on College Students: A Study on Augmenting Workforce Readiness Capacity

  International Engaged Management Scholarship Conference: Paris, France

  Workforce readiness in college students occurs when graduates have core basic knowledge and the ability to apply their skills in the workplace. Business executives place a high value on the applied skills — sometimes referred to as soft skills — of professionalism, communication, leadership, critical thinking, and self-confidence. Workforce readiness and job success depend on a combination of social, personal, and applied cognitive skills. The literature identifies ways in which augmenting these skills can be accomplished, and mentoring could be an effective mechanism. Theoretically grounded empirical research is needed to both expand our understanding of workforce readiness and to inform effective mentoring. The context of our investigation is a mentoring program at a college of business. We examine the workforce readiness of students who participated in a mentoring program, drawing on mentoring theory. We gathered survey data over two years from a college of business and analyzed the resulting dataset through Partial Least Squares. The results reveal that mentoring makes a difference in increasing the workforce readiness of students. This study provides directions for researchers and implications for how business executives should mentor students for greater workplace effectiveness. The study has theoretical implications in showing that a theory of mentoring can very possibly be extended to students in a college of business.