Experience

• Big Brothers Big Sisters of Lorain County, Inc.

  Member Board Of Directors

  Scott worked at Big Brothers Big Sisters of Lorain County, Inc. as a Member Board Of Directors

• Transtar Industries

  Senior Director of Global Marketing

  An integrated portfolio of brands that provide world-class customer service, distribution and manufacturing of aftermarket automotive products.
  Recruited to create comprehensive product development process and to expand sales footprint and brand presence in marketplace through new distribution channels. Managed e-commerce channel. Also:
  • Introduced new products via life cycle management process
  • Developed strategic plan for B2B e-commerce platform redesign
  • Redesigned and introduced nine new websites that delivered significant traffic growth
  • Created Oracle based Taleo training system that provides over 100 online learning modules for sales organization and customers
  • Successfully introduced unique channel catalogs for five brands
  • Expanded event marketing footprint including introduction of new national and regional trade show booths resulting in new customer leads and acquisitions
  
  

• Baldwin Wallace University

  Adjunct Professor - School of Business

  Focus on advertising, management and marketing strategy - both undergraduate and graduate class work

• Universal Oil

  Chief Operating Officer

  Scott worked at Universal Oil as a Chief Operating Officer

• Universal Oil

  President

  We are employee owned and operated and have served NE Ohio proudly since 1877.

• Prestolite Performance LLC

  Interim President

  Interim President (1/12 – 12/12)
  In addition to holding role of VP of Marketing and Product Development, dexterously improved corporate financial performance, brand reputation and company morale. Resolutely guided all areas including manufacturing, finance, supply chain, human resources and sales. Reported to ownership group directly during this period.
  • Exceeded EBITDA and direct cash flow targets for the year
  • Drove sales growth of 2x versus industry average
  • Reduced inventory year over year, while maintaining fill rates
  • Successfully created and presented three year strategic plan that was approved by ownership
  • Crafted new comprehensive Hi-Po development program for selected employees
  • Launched new line of patented engine additive products that were successfully placed at all mass channel automotive retailers with turn rate greater than category average
  • Elevated brand scorecard performance versus industry competitors by 13%
  • Created a comprehensive training program with ROI measurement system for top 30 customers

• Prestolite Performance LLC

  Vice President of Marketing and Product Development

  A leader in the automotive performance aftermarket business with ownership of several of the industry’s iconic brands including Mr. Gasket, ACCEL, Mallory and Lakewood, each designed, manufactured and distributed globally. Principal customers include AutoZone, O’Reilly, Pep Boys, Advance, Summit, Jegs, Keystone and Amazon.
  
  Vice President of Marketing and Product Development (11/09 – Present)
  Recruited to rebuild and energize the marketing, product engineering and R&D organizations – placing focus on brand development and new product growth opportunities. Overhauled marketing communications with hiring of advertising agency and expanded media buy focusing on TV and Digital outlets. Rapidly built internal e-business development team. Expanded racing event support to national footprint covering over 130 events. Member of senior management team.
  • Designed new e-business platform that included 12 sites and comprehensive architecture rebuild to include robust commerce serving B2B and B2C customers across all brands
  • Built innovative social media platform and mobile web tools including significant investment in SEO and PPC campaigns - delivering 6x site traffic growth
  • Produced first for company research on consumer segmentation, competitive profiles and purchase behavior that resulted in brand repositioning and all new complimentary multi-media brand campaigns
  • Created a consumer database expansion plan that grew database 20x
  • Successfully introduced unique consumer and channel catalogs for four brands annually
  • Launched over 800 new products
  • Applied for design and utility patents in support of new product introductions