Boston University - Communication
MBA
Organizational Behavior
Marketing
International Business
Women's MBA Association
Women in Consulting
BS
College of Communication
Public Relations Major; French Minor;\nMember of Gamma Phi Beta Sorority
Boston University
Media Relations
Public Speaking
Message Development
Marketing Strategy
Financial Analysis
Crisis Communications
Guest Lecturing
Corporate Communications
Mentoring
Strategic Communications
Corporate Social Responsibility
Entrepreneurship
Internal Communications
Marketing Communications
Public Policy
Reputation Management
Public Relations
Social Entrepreneurship
Competitive Analysis
Press Releases
D'Souza
Sarah
Edelman
Press Office of Governor Mitt Romney
Commonwealth of Massachusetts
Vertex Pharmaceuticals
Coltrin & Associates
Self Employed
Boston University
Edelman
Cambridge
MA
Consulted on and provided strategic support for various internal and external communications projects in the biotech industry
Communications Consultant
Self Employed
New York
NY
As a Vice President at Coltrin & Associates
a strategic communications firm
I managed several corporate communications campaigns
CEO visibility programs
and crisis communications for clients such as Sony (surrounding the launch of PlayStation Portable and PlayStation 3)
to the James Beard Foundation Board of Trustees (regarding financial crisis to gain back credibility in industry)
and to Smiths Detection executives around the adoption and roll out of explosive detection equipment in U.S. airports.
Vice President
Coltrin & Associates
New York
NY
While a VP at Edelman's Corporate Social Responsibility and Issues Management practice
I developed
led & executed corporate communications strategies
including public affairs
media relations
corporate social responsibility and stakeholder engagement for clients such as Pfizer
Business Roundtable
Starbucks
Coca-Cola Enterprises
GE
ITT
Chevron
L'Oreal
UBS and Western Union.
Vice President
Edelman
Edelman
Vertex Pharmaceuticals
Boston
MA
Senior Director
Corporate Communications
Boston
MA
Teach Media Relations course to undergraduate and graduate COM students.
Adjunct Professor
Boston University
Boston
MA
As a Deputy Press Secretary to Governor Mitt Romney
I orchestrated daily press conferences including all event logistics
securing speakers
inviting dignitaries
providing talking points to speech writers
and writing and distributing press releases to media outlets to ensure print and broadcast coverage; participated in the Governor’s strategy sessions and formulated key messages to communicate to constituents via targeted media outreach; served as spokesperson for the Governor on various policy initiatives for 25-50 incoming press inquiries per day from local and national print and broadcast media outlets; crafted statements to enhance Governor’s image and persuasively sway public opinion; traveled throughout the State with Governor and Lieutenant Governor to public events
prepared briefings on relevant topics and regional news and issues
and advised and counseled them on sensitive issues that may arise from regional print and broadcast press; and communicated Governor’s economic development agenda; promoted his “Jobs First” platform throughout 6 regions of the state via press conferences
media tours
editorial board meetings
and press releases to announce new companies and job growth for the state; and acted as publicist to Secretary of Economic Affairs and Cabinet members to streamline communication of Governor’s reform agenda.
Deputy Press Secretary
Press Office of Governor Mitt Romney
Commonwealth of Massachusetts
Member
Board of Directors
Step Up Women's Network