Sara Smith

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Sara Smith

Sara E. Smith

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Biography

University of Colorado Boulder - Marketing

Strategy Director & Marketing Instructor
Sara
Smith
Denver, Colorado
I live, work and play at the intersection of people and technology to mine insights, build strategies and pave the way for innovations. My strategic communications, brand building and innovation experience is nearly two decades strong and cuts across ad agencies, communities, languages, technology and mediums. I’ve pioneered interactive research methodologies, and designed engagement programs across both tried and true and emerging touch points.

I tell data driven stories to get at the juicy emotional underpinnings of why we do what we do and work cross functionally to identify new opportunities, maximize profit and deliver significant growth.

As a marketing instructor I put my conscious leadership and passion for nurturing and mentoring the next generation to work where it matters most.

And, I love every minute of it.

Selection of clients: Dove, Pernod-Ricard, Vail Resorts, Ball, Just Energy, Forever 21, Kraft Global, Hello Kitty, Micron Technologies, Qdoba, SAP, JBS Foods, SmartWool, Nestle.

Areas of specialization: Brand and marketing strategy, Brand architecture, positioning and identity, Innovation management, Omni-channel planning, Consumer Insights (quant & qual) Trend forecasting, Digital Analytics, Boolean Logic / Social Listening, New business development

Experience

    Education

    • Northwestern University

      Master of Integrated Marketing Communications


      Integrated Marketing Communications (IMC) is a consumer-centric, data-driven method of communicating with customers. IMC—the management of all organized communications to build positive relationships with customers and other stakeholders—stresses marketing to the individual by understanding needs, motivations, attitudes and behaviors.



    Publications

    • Editor in Chief, The Journal of Integrated Marketing Communications

      Northwestern University

    • Editor in Chief, The Journal of Integrated Marketing Communications

      Northwestern University

    • "Branded Content Strategy" published in The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

      McGraw Hill

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      Montgomery College: Takoma Park/Silver Spring Camp - English