Pennsylvania State University - Communication
Distinguished Professor at Penn State
Research
S. Shyam
Sundar
State College, Pennsylvania Area
Human factors in Technologically Mediated Communication
Social and Psychological Aspects of Communication Technology
Psychology of Human Computer Interaction (HCI) and Computer-Mediated Communication
Psychological Issues in Reception of Online News, Advertising, and other forms of Mass Communication via the Internet
Specialties: HCI research with a focus on communication; Experimental Research; Quantitative Methodology; Background in Journalism & Mass Communication
World Class University Visiting Professor of Interaction Science
S. Shyam worked at Sungkyunkwan University, Seoul, Korea as a World Class University Visiting Professor of Interaction Science
Distinguished Professor of Communications & Co-Director, Media Effects Research Laboratory
Direct a lab group with research projects in social and psychological effects of interactivity in social media as well as personal communication technologies such as mobile phones. Research focuses on communication outcomes of 4 MAIN (modality, agency, interactivity, and navigability) technological affordances.
BS
Communication
PhD
Communication with minor in Psychology
MA
Communication (Journalism emphasis)