Resume

• 2004

  Master's

  Communication and Culture

• 1995

  B.A.

  Psychology and History

• Volunteer for a variety of Story Planet programs

  including a zine making workshop

  a travel guide workshop and multiple Alpha Workshops (where a group of students collectively write a story up to the crisis point and then each student writes their own ending to the story). In all of these workshops

  I help students move past creative roadblocks and act as a sounding board for ideas

  images and word choices. I find it to be an incredibly rewarding experience.

  Story Planet

  Blogging

  Storytelling

  Content Strategy

  Publications

  Copywriting

  Content Development

  Magazines

  Online Journalism

  Copy Editing

  Web Content

  Social Media

  Freelance Writing

  Digital Strategy

  Journalism

  New Media

  User Experience

  The Novel and the Future of the Near Future

  Writers hoping to transport readers only a short distance into the future are in danger of being outfutured by reality itself. So-called “design fiction” may present creators with a more viable alternative.

  The Novel and the Future of the Near Future

  Celebrating its 50th birthday

  the ubiquitous typeface has played a crucial role in providing shape and tone to the modern visual landscape. But are its days numbered?

  The official typeface of the 20th century

  txt2hold is an IAEP resident project that transforms a SMS text message into an attractive paper keepsake. tweet2hold is a remix of txt2hold which instead transforms tweets into origami birds.\n\nI helped the residents build SMS reading software in Java (using libraries from Processing) which could creat PDFs for emailing or printing. The design and colour of the PDF was based on emotional analysis received from an API call to Lymbix.

  Ron Wild

  Edwin Lara

  Ryan

  Bigge

  TELUS Digital

  Environics Communications

  DDB Tribal Group

  FCV Interactive

  Shopify

  Freelance Writer

  Office national du film - National Film Board of Canada

  /newsrooms

  University of Toronto

  School of Continuing Studies

  Havas Worldwide Toronto

  University of Toronto

  School of Continuing Studies

  Senior Writer

  Cultural journalist

  copywriter and content strategist with over 15 years of experience. Publications include Applied Arts

  New York Times Magazine

  Hazlitt

  Globe and Mail and Toronto Star.

  Freelance Writer

  Shopify

  Senior Content Strategist

  Toronto

  Canada Area

  Oversaw the development and launch of The MMJ Debates

  a multi-channel branded content campaign hosted by Quebecor. Created a social media editorial calendar and oversaw content creation for two related campaigns for a major Canadian financial institution.

  /newsrooms

  Office national du film - National Film Board of Canada

  Contributed to ideation and design sessions as part of an interactive media project

  led research for user experience

  provided content and narrative input

  developed final pitch deck.

  Narrative Consultant (freelance)

  Toronto

  Canada Area

  Toronto

  Provided digital copywriting services as part of the development of a tablet and smartphone app for a major financial institution. \n\nCollaborated closely with a Senior UX Architect to develop new content for a multi-stage application process for another major financial institution.

  Freelance Copywriter

  Havas Worldwide Toronto

  Toronto

  Content Strategist

  TELUS Digital

  Toronto

  Conducted content audit

  participated in stakeholder interviews

  led user research and collaborated with UX

  analytics and IA experts in order to develop and deliver content recommendations for a major Canadian retailer.\n\nConsulted with a startup in order to develop an MVP with a strong content component. Generated user stories in collaboration with IA.

  Content Strategist (freelance)

  DDB Tribal Group

  Research and consultation on how to merge analog souvenirs with digital photography for BLACKS.ca as part of a recent website redesign. Also provided copywriting services for the new website.\n\nProvided social media strategy recommendations along with copywriting for a content marketing campaign in the B2C space.

  Environics Communications

  FCV Interactive

  Toronto

  Conducted content audit

  co-led ideation workshop sessions and developed and presented content recommendations for a large organization with a diverse group of stakeholders. Also developed a content matrix

  content creation guidelines and lead a content workshop.\n\nProvided copywriting for a major government service initiative to ensure public-facing website content aligned to voice and tone guidelines.\n\nResearched and developed content recommendations for an organization's website and intranet.\n\nConducted a competitive audit for an e-commerce company seeking to redesign their site.\n\nProvided advice and assistance on business development proposals and pitches.

  Content Strategist (freelance)