Biography

University of Southern Maine - Business

Associate Professor of Marketing at University of Southern Maine
Market Research
Bob
Heiser
Portland, Maine Area
Robert S. Heiser is Associate Professor of Marketing at University of Southern Maine, teaching marketing management, marketing metrics, international marketing, and multivariate statistics to graduate and undergraduate students. His research interests include advertising, branding and professional selling. He has published in journals including the Journal of Advertising, The Journal of Marketing Theory & Practice, Sport Marketing Quarterly and Academy of Marketing Science Review. Prior to his academic career, he worked for nineteen years in sales and marketing at Dover, Emerson Electric and Ball Corporations, and a technology startup.

Specialties: International Marketing, Advertising, multivariate statistics, structural equation modeling, measurement, marketing models