Resume

• 2004

  Grant Leisure Group

  Ltd

  Santa Barbara

  CA

  Serve as head of marketing and branding for this internationally respected leisure development company. Having worked with Andy Grant since 1969

  Liljenwall has performed a variety of international marketing

  branding

  and creative development leisure/attraction projects in Dubai

  Turkey

  UK

  Morocco

  Korea

  Jordan

  Qatar

  China

  Kazakhstan

  Mexico

  and in the United States. As a member of a highly skilled development and operations team (members selected for their experience at leading theme park operators such as Disney and Universal Studios)

  Liljenwall provides market research

  marketing feasibility analysis

  branding consulting

  and creative development. He is currently working on the development and creation of the Kuwait Motor Town

  a tourist attraction centered around the proposed Formula 1 track planned for the area.

  Vice President -- International Marketing

  Grant Leisure Group

  Ltd

  Alberta

  Canada

  Served as the Adjunct Professor for Athabasca University's MBA program for Business in Hockey. Teaching Integrated Marketing Communications to graduate students who are either in the hockey profession or want to enter it. Provide on-going consulting to the Business of Hockey Institute on various marketing strategies and projects.

  Adjunct Professor

  Athabasca University

• 1996

  University of California at Los Angeles

  Westwood

  CA

  Served as one of the key marketing instructors since 1996. Liljenwall teaches a variety of senior marketing courses including Brand Management

  Strategic Marketing and was responsible for introducing Brand Management and IMC to the Marketing Certificate curriculum. He taught on campus for 20 years and has been teaching online since 1998. He was named Distinguished Instructor in 2007. He currently teaches online - Strategic Marketing and Brand Management.

  Faculty Member -- Extension University

  University of California at Los Angeles

• 1989

  RealTime Sports Network

  Athabasca University

  Served as original founder and headed company that launched the nation's first retail broadcast network and ticketing system in 1990s. Focused in the retail sporting goods industry with major chains in Southern California and Northeast. Developed advanced interactive kiosk and multiple

  large-screen instore live television network.

  RealTime Sports Network

• 1985

  Robert Miles Runyan & Associates

  Playa del Rey

  CA

  As one of the world's foremost corporate identity and branding companies

  Liljenwall served as principle responsible for strategic planning

  business development

  and project management. Worked on a variety of corporate identify programs including 1984 Olympics

  Computer Sciences Corporation

  Sutter Health

  Giro

  1994 and 1997 World Cups

  and a variety of corporate communications projects for Bank of America

  TransAmerica

  and Dell Computers.

  Principal

  Robert Miles Runyan & Associates

• 1980

  RMS Queen Mary & Spruce Goose

  Long Beach

  CA

  Served as head of marketing for this division of Wrather Port Properties which owned/leased the property on which the RMS Queen Mary and famous Howard Hughes' Spruce Goose were situated. Liljenwall was responsible for managing a 110-person marketing

  hotel

  catering

  and attraction team for the RMS Queen Mary and the future Spruce Goose Attraction.

  Vice President--Marketing

  RMS Queen Mary & Spruce Goose

• 1978

  Creative Writing

  Screen Writing

  UCLA

  Masters Business Administration

  Business

  Pepperdine University

• 1971

  The Liljenwall Group

  Pasadena

  CA

  The Liljenwall Group is a marketing and branding consultancy

  started after Mr. Liljenwall left Disney

  where he served as head of Advertising and Promotion for Disneyland. He is a branding and marketing professional who has worked on some of the world's leading brands

  and has been actively involved in creating strategic marketing and branding programs for Fortune 500 companies.\nAs a consultant

  he served briefly as CEO of Bright Strategic Design

  Venice

  CA

  supervising the category-leading brand development for Zone Perfect and Virgin Cola. He also served as a team member in developing Bank of America's strategic marketing plan. \n\nHe served as the Co-Editor and Author for the leading text book in retail marketing

  and was the founding editor and author for Marketing at Retail (1999 thru 2014)

  the leading textbook on instore merchandising

  published by the Global Association of Marketing at Retail. He speaks and lectures on global trends in retail marketing.\n\nHe is also been on the faculty for UCLA Extension since 1996 where he teaches strategic marketing and brand management

  and he was named Distinguished Instructor of the Year (2009). He is currently an Adjunct Professor for Athabasca University

  Canada

  where he teaches Integrated Marketing Communications in their MBA program for Hockey Business. \n\nFor the past 15 years

  he has worked with Grant Leisure

  Santa Barbara

  CA

  as part of an international consulting team that has worked on a variety of themed attractions

  resorts

  casinos

  shopping and retail centers in Dubai

  Korea

  Morocco

  Turkey

  Kazakhstan

  China

  Mexico

  US

  and UK.\n\nHe recently headed up a conssulting group who provided the Slovenia Tourism Bureau with the current marketing campaign (\"My Way\") in 2018 to present. And currently

  is developing the creative and marketing direction for the Kuwait Mortor Town

  a Formula 1-based themed park in the Middle East.

  President/Owner

  The Liljenwall Group

• 1968

  Disneyland

  Headed Disneyland's advertising and promotion department including the launch of the Haunted Mansion and supervising in-house creative for Park; supervised all publications

  direct mail

  Magic Kingdom Club communications and promotions. Worked with major Park Sponsors including United Airlines

  AT&T

  Carnation.

  Disneyland

• 1962

  Fluor Corporation

  City of Commerce

  CA

  Served as Editor

  Employee Communications

  editor -- FluoroScope

  and speech writer for major international engineering-construction firm. This award-winning public relations department was outstanding achievement awards for its employee newsletter

  annual reports.

  Public Relations Representative

  Fluor Corporation

• 1959

  Bachelor of Arts (B.A.)

  Journalism

  San Jose State University

• Robert was elected as President for the 2017-2020 term for 211 Los Angeles County. He previously served as Vice Chairman for 211

  and has been a member of 211 LA County Board of Directors since 2010. \n\n211 is a national free dial-in service that provides a plethora of social services for callers who dial #211 to obtain information on various social services programs

  obtain transportation

  overnight lodging

  and even immediate cash to help the needed. We have one of the largest

  most efficient and successful 211 operations in the US -- serving over 1.3 million in Los Angeles County.

  211 Los Angeles County

  President

  Served as President

  NAMI San Gabriel Valley affiliate for 2012 and 2013. San Gabriel Valley covers approximately 15 communities

  with Pasadena as the central hub. NAMI -- SGV has nearly 300 members

  and is one of the most active affiliates of its size in the US. We provide a broad set of education and family-help programs to serve families with mentally ill loved ones. We meet 2nd Wednesday of each month in Pasadena

  Wilson Auditorium at Walnut and Altadena Drive

  7:30 p.m.\nPlease join us.

  NAMI -- San Gabriel Valley

  Executive Committee Los Angeles County's NAMI affiliate organization

  Serving as a member of the NAMI LACC Executive Committee and responsible for strategic planning and marketing issues.

  National Alliance Mental Illness: Los Angeles Coordinating Council (LACC)

  Marketing Research

  Personal Branding

  Lecturing and Speaking

  Creative Direction

  Business Planning

  Corporate Communications

  Integrated Marketing

  Brand Development

  Editing

  Brand Management

  Marketing Strategy

  Lecturing

  Corporate Identity

  Creative Writing

  Marketing Communications

  Brand Equity

  Strategy

  Public Speaking

  Corporate identity

  Strategic Planning

  The Power of Marketing at Retail

  The Power of Marketing at Retail is the leading textbook in the field of instore merchandising. Published by POPAI/The Global Association of Marketing at Retail

  this 350-page textbook is the main resource and guide for marketing at retail industries. The 4th Edition was recently published in April 2013.

  The Power of Marketing at Retail

  Robert