Resume

• 2011

  Bachelor of Arts (B.A.)

  Randolph–Macon College is a private

  co-educational liberal arts college

  located in Ashland

  Virginia; 15 minutes north of Virginia's capital

  in Richmond. Founded in 1830

  the college has an enrollment of more than 1

  300 students

  and offers bachelor's degrees in 38 major disciplines in the liberal arts and sciences. Randolph–Macon College is a member of the Annapolis Group of colleges in the United States

  as well as the Virginia Foundation for Independent Colleges.

  Communication Studies / Film Studies

  Phi Kappa Sigma International Fraternity. Stinger Radio and Broadcasting Society

  Franklin Debating Society

  and North-American Interfraternity Conference (NIC). Acted as Student Artistic Director and Media Producer

  Peer Mentor

  Collegiate Diversity Council member

  and Student Government Representative. Awarded with the distinction of making \"Dean's List

  \" for two consecutive semesters.

  Randolph-Macon College

  (3.36 GPA: Communication Studies) & (3.89 GPA: Film Studies)

• 2009.

  6601 West Broad Street

  Richmond

  VA 23230

  Directed strategy

  established by a review board with expertise in the area of smoking cessation

  respected public health resources

  and other stakeholder groups

  in support of QuitAssist® and other Philip Morris USA Smoking Cessation initiatives.\n\n• Managed several concurrent multi-million dollar initiatives

  utilizing the talents of our internal resources

  external agencies

  and the cessation support review board.\n \n• Produced

  market tested

  and launched several successful online advertising campaigns to attract users to the QuitAssist® web site at a fraction of the cost of television advertising. Ad placements were optimized every second and fourth week of the month during a conference call with external business partners: Young & Rubicam

  VML

  and StarCom.\n \n• Worked with the Richmond manufacturing facilities to orchestrate the placement of over one billion QuitAssist® Onserts (micro-booklets promoting QuitAssist®) that were attached to individual packs of all cigarette-brands intended for market shortly before each New Year and Lenten season.\n \n• Supported grant programs that contributed to the Duke Center for Nicotine and Smoking Cessation

  as well as attended that institution's annual conference

  hosted by Dr. Jed Rose

  co-creator of the nicotine transdermal patch.\n \nPlease note: Online and/or print resources for QuitAssist® have undergone many revisions

  and evolved under new management since my voluntary separation from Altria / Philip Morris USA

  during the month of March

  Senior Specialist

  Cessation Support Communications

  Altria Client Services Inc.

  387 Park Avenue South

  New York

  NY 10016

  Began as an unpaid intern during my senior year of high school

  then returned as an Antioch College Cooperative Education Intern on four separate occasions. In later years

  as an experienced intern

  I was allowed to act as de-facto Editorial Assistant on several international titles published by Marvel Entertainment subsidiary

  EPIC™ Comics

  including but not limited to:\n• AKIRA by Katsuhiro Ōtomo (English; EPIC™ Comics series)

  \n• HELLRAISER

  and CABAL by Clive Barker (EPIC™ Comics)

  and\n• MARSHAL BLUEBERRY by Jean \"Moebius\" Giraud (EPIC™ Comics).

  Intern

  Marvel Entertainment

  6601 West Broad Street

  Richmond

  VA 23230

  Implemented strategic programs

  as determined by executive leadership

  as well as three (3) external review boards with expertise in the areas of a) youth smoking prevention (\"YSP\") and at-risk youth behavior

  b) smoking cessation

  and c) corporate responsibility and sustainability. Thus

  in support of the Altria Companies' commitment to youth smoking prevention

  QuitAssist® tobacco cessation

  and environmental sustainability.\n\n• Accountable for an annual departmental budget in excess of $42 million dollars.\n \n• Required to learn the \"landscapes\" and stakeholder groups associated with each of these programs.. Even prior to receiving this position

  I met with each of the external review boards

  external agency partners

  stakeholder organizations

  and lobbyists

  in addition to reviewing literature written by credible public health professionals and experts in the area of corporate environmental sustainability.\n \n• Responsible for the development and distribution of printed and online educational materials in English and Spanish.\n \nPlease note: Online and/or print resources for QuitAssist®

  the Parent Resource Center®

  Youth Smoking Prevention

  and Corporate Responsibility have undergone many revisions

  and evolved under new management since my voluntary separation from Altria / Philip Morris USA

  during the month of March

  Senior Communications Specialist

  Youth Smoking Prevention & Corporate Responsibility

  Altria Client Services Inc.

  Ashland

  Virginia

  As a Schapiro Research Fellow

  I analyzed the internal and external communications processes intended to justify the continuous funding of Higher Education for Community Colleges within the Commonwealth of Virginia

  despite budgetary and legislative obstacles.\n\nLead Advisor: Dr. Theodore F. Sheckels

  Chair of the Communications Studies Department &\nCo-advisor: Randolph-Macon College President

  Dr. Robert Lindgren.

  Schapiro Research Fellow

  Randolph-Macon College

  Member

  National Communication Association

  Delta Sigma Rho - Tau Kappa Alpha is a collegiate honor society devoted to the promotion of public speaking (forensics). It is a member of the Association of College Honor Societies (ACHS)

  and it seeks to reward excellence and to foster respect for freedom of speech. The society maintains high standards for membership and for the establishment and conduct of its campus chapters.

  Intercollegiate Forensics Association

  President

  Student Government Association (2010 - 2011)

  As President of the Student Government

  I served a constituency of approximately 13

  000 students spread across four campuses (Downtown

  Parham Road

  Goochland County

  and Ginter Park). In this capacity

  I reported to Dean of Students

  Dr. Bill A. Richardson

  and executed college-wide initiatives via communications and feedback networks created among four Vice Presidents

  each representing the sole concerns of one of the aforementioned campus locations. I would meet with my Vice Presidents on a monthly basis to explore opportunities for improvement. More so

  I also met with the President of the College for a one hour lunch each fiscal quarter to discuss those insights brought to my attention by those Vice Presidential meetings and/or any reasonable and actionable request made by a student or student organization. Finally

  I would make a final report at the President's Cabinet Session (the next weekly gathering of all Executive Vice Presidents

  the Provost

  the Registrar

  and the Executive Director of Marketing and Media Outreach) where I could propose and diplomatically defend next steps to support student interests.

  The Student Body of J. Sargeant Reynolds College

  Lambda Pi Eta (Alpha Beta Mu Chapter)

  Lambda Pi Eta is the official Communication Studies honor society of the National Communication Association (NCA). As a member of the Association of College Honor Societies (ACHS)

  Lambda Pi Eta has over 400 active chapters at four-year colleges and universities worldwide. Lambda Pi Eta was founded in 1985 at the University of Arkansas. Lambda Pi Eta became a part of the National Communication Association in 1988

  and the official honor society of the NCA in July 1995.

  Dr. Joan L. Conners (Associate Professor of Communication Studies)

  Graduated summa cum laude & delivered the student commencement address to the Class of 2011

  Dr. Gary Rhodes (President) & Dr. David Loope (Vice President of Academic Affairs)

• 2009

  Associate of Science (A.S.)

  J. Sargeant Reynolds’ four campuses serve residents in the City of Richmond and the counties of Henrico

  Hanover

  Goochland

  Powhatan and Louisa. In 2011

  Reynolds served more than 18

  000 students in this region

  and since opening its doors in 1972

  Reynolds has served more than 310

  000 students in the Greater Richmond Metropolitan area.

  Social Science

  President of the Student Government Association

  Phi Theta Kappa academic honor society (Alpha Iota Beta Chapter)

  and member of The Student Cinema Association. Awarded the distinction of \"President's Honor Roll\" for five (5) consecutive semesters.

  J. Sargeant Reynolds

  (3.94 GPA)

  Heartsaver CPR / AED / Emergency First Aid

  American Heart Association

• 1999

  Professional Certification

  Entertainment Marketing

  New York University

• 1989

  Various Accredited & Unaccredited Coursework and Internships

  Antioch College is a private

  co-educational liberal arts college

  in Yellow Springs

  Ohio

  Founded in 1850

  Antioch is the only liberal arts institution in the nation to require a cooperative education work program for all its students which blends practical work experience with classroom learning

  and participatory community governance. Students receive narrative evaluations and academic letter grades. Beginning in 1999

  the College's accreditation standards were called into question and eventually resulted in the closure of Antioch College and the loss of its higher education accreditation. Currently

  under the leadership of President Mark Roosevelt

  Antioch is in the process of rebooting the school and its brand.

  Cinematography

  David Lynch film society

  publications intern

  and 3D videography intern.

  Antioch College

• 1914

  Omicron Delta Kappa (Randolph-Macon College Circle)

  Omicron Delta Kappa

  or ΟΔΚ

  also known as The Circle

  or more commonly ODK

  is a national leadership honor society in the United States. It was founded December 3

  at Washington & Lee University in Lexington

  Virginia. Chapters

  known as Circles

  are located on over 300 college campuses. The society recognizes achievement in the five areas of scholarship; athletics; campus/community service

  social/religious activities

  and campus government; journalism

  speech and the mass media; and creative and performing arts.

  Dr. Grant L. Azdell (Vice President for Student Affairs and Dean of Students)

  Order Of Omega

  The Order of Omega is an undergraduate Greek Leadership and Academic Honors Society recognizing \"fraternity men and women who have attained a high standard of leadership in inter-fraternity activities.

  James D. McGhee Jr.

  MPA (Assistant Dean of Students

  Randolph-Macon College Office of Student Life & Greek Advisor)

  Phi Theta Kappa (Alpha Iota Beta Chapter)

  The purpose of Phi Theta Kappa shall be to recognize and encourage scholarship among two-year college students. To achieve this purpose

  Phi Theta Kappa shall provide opportunity for the development of leadership and service

  for an intellectual climate for exchange of ideas and ideals

  for lively fellowship for scholars

  and for stimulation of interest in continuing academic excellence.

  Dr. Brian A. Richardson (Dean of Students)

  Thomas Branch Medallion for Intercollegiate Forensic Analysis

  Dr. Theodore F. Sheckels (Chair

  Communication Studies at Randolph-Macon College)

  Thomas Branch Medallion for Intercollegiate Forensic Analysis

  Dr. Theodore F. Sheckels (Chair

  Communication Studies at Randolph-Macon College)

  Sutherlin Medallion for Intercollegiate Forensic Debate

  Dr. Theodore F. Sheckels (Chair

  Communication Studies at Randolph-Macon College)

  Sutherlin Medallion for Intercollegiate Forensic Debate

  Dr. Theodore F. Sheckels (Chair

  Communication Studies at Randolph-Macon College)

• Helping Reduce Underage Tobacco Use - Philip Morris USA

  Kids should not smoke or use any tobacco products. As the largest tobacco manufacturer in the U.S.

  we believe we have an important role to play in helping reduce underage tobacco use. Underage tobacco use is a complex issue for which there is no one simple solution.

  Helping Reduce Underage Tobacco Use - Philip Morris USA

  Tobacco Product Issues

  ​​​Tell Us What You Think Altria's companies believe that kids should not smoke or use any tobacco products. We invest in programs directed at helping reduce underage tobacco use. Our companies' programs and annual underage tobacco prevention plans are informed by societal expectations and comply with legal and regulatory requirements.

  Tobacco Product Issues

  Quitting Smoking - Philip Morris USA

  Commencement 2011

  Class of 2011; JSRCC Student Commencement Address. Richmond

  Virginia.

  Student Commencement Address; Class of 2011

  Home - QuitAssistÂŽ

  Rotary International

  Greek Alumni Advisory Board

  Randolph-Macon College

  Young alumni executive board: Chair

  education & networking

  Randolph-Macon College

  Guest Lecturer

  CST-110: Film Appreciation I

  J. Sargeant Reynolds Community College

  Corporate Branding

  Leadership

  Visual Communication

  Public Speaking

  Marketing Communications

  Editing

  Corporate Social Responsibility

  Sales

  Advertising

  Written & Oral Presentation Skills

  Social Media

  Cross-functional Team Leadership

  Project Planning

  CRM

  Presentation Coaching

  Strategic Communications

  Corporate Communications

  Newsletters

  Integrated Marketing

  Brand Development

  Ruybe

  R.J.S. and Sheckels

  T.F.

  (2012). “When the center cannot hold: creating a multipurpose communications strategy contra centrifugal factors.” VERBAL Presentation. Ruybe

  R.J.S.: 1 Aug 2012.

  Facilitator

  National \"Men of Honor\" Leadership Conference

  Ruybe

  R.J.S.

  Sheckels

  T.F.

  & Lindgren

  R.R. (2013). \"The rhetoric of selling higher education: the new normal.\" EXHIBITION POSTER. Pres: Ruybe

  R.J.S.

  17 May 2013. McGraw-Page Library

  Ashland

  VA.

  Co-Lead Facilitator

  Phi Kappa Sigma \"Men Of Honor\" Leadership Institute

  Ruybe

  R.J.S.

  (2013). \"The university of cinema: a rhetorical exploration of popular opinions of college life of American adolescents (1980s - present).\" EXHIBITION POSTER. Pres: Ruybe

  R.J.S.

  17 May 2013. McGraw-Page Library

  Ashland

  VA.

  Chairman

  Resolutions Committee to the 97th Grand Chapter

  Facilitator

  Carroll K. Simons Leadership Institute of Phi Kappa Sigma

  Raymond J.S.

  Ruybe II

  Marvel Entertainment

  Randolph-Macon College

  RUYBE Public Relations and Communications

  Writers Guild of America East - WGAE

  Altria Client Services Inc.

  Phi Kappa Sigma International Fraternity

  Philip Morris Companies

  Inc.

  P.O. Box 5005; 202 Henry Street

  Ashland VA. 23005-5505

  Developed and produced all creative in support of \"The Stupid Drink\" initiative

  which sought to increase awareness of Blood Alcohol Levels (\"BAC\") and also sought to help minimize underage alcohol and drug use

  campus-wide. My challenge was to machete through the clutter of anti-intoxicant materials that most students had already been exposed to

  and present them (with the heaviest emphasis on new students) with original creative that would be memorable

  viral

  and unique to the Randolph-Macon College campus culture.

  Artistic Director

  office of alcohol and other substance abuse prevention programs

  Randolph-Macon College

  120 Park Avenue

  New York

  NY 10019

  • Maintained and managed all national contracts between Philip Morris USA and venues from which we leased stadium suites (i.e. Madison Square Garden

  and just about every other major stadium or concert arena in America).\n \n• Contributed to the coordination of special events and meetings for the President

  and Board of Directors of Philip Morris Companies Incorporated

  Philip Morris USA

  Philip Morris International

  Kraft Foods

  and the Miller Brewing Company (aka SAB/Miller).\n \n• Coordinated and attended Philip Morris USA Sales Meetings

  Trade Shows

  and Conventions.

  Coordinator

  Trade Relations Planning

  Philip Morris Companies

  Inc.

  110 Park Avenue

  New York

  NY 10019

  The Change Management cross-functional project team was composed of emerging leaders from all areas of the Philip Morris Organization. As one of the first members

  my role was to help asses the level of \"resistance to change\" within our 3

  000+ member Field Sales Force. The change in question related directly to user acceptance of new technologies to be utilized by our mobile sales force

  including but not limited to new proprietary software

  the first deployment of Blackberry devices (PDAs)

  laptops with docking and synchronization capabilities

  wireless technologies and IP telephony.\n \n• Worked with a talented team to determine where strategic communications would be most effective to help reinvigorate and motivate the field sales force.\n \n• Assisted in the facilitation of national training seminars and online tutorial sessions. I took the lead in creating an online (intranet) \"help\" documentation repository.\n \n• Created the groundwork for several Internal Promotions intended to \"promote the new technology to the sales force\" using rhetoric that a sales force could easily identify with: Competition

  Position

  Price

  and Fun! This new communication strategy (Change Communications) was considered a tremendous success.

  Promotions Coordinator

  Strategic Change Communications

  Philip Morris USA

  6601 West Broad Street

  Richmond

  VA 23230

  Supervised the writing and routing of internal and external communications on behalf of executive leadership. Produced and published hard copy and online literature in support of Altria (Philip Morris USA) brands at retail at the National

  Regional

  District

  State

  and even City-specific promotional level. Managed open and honest relationships with staff

  consultants

  contractors

  and other stakeholders.\n \n• Envisioned

  proposed

  and pioneered the design and implementation (in partnership with the Information Technology organization) of a digital sales communication delivery system. The system was tailored to meet the national

  regional and individual market-driven promotional challenges of a 3

  000+ member Field Sales Organization servicing 360

  000+ geographically diverse retail account locations. Implementation of this software saved the organization approximately $4.2 million dollars in its first year.\n \n• Coordinated the publication of one quarterly Retail print newsletter

  INSIGHTS™ (circulation exceeding 290

  000)

  and one monthly online newsletter. Acted as the supervising liaison between internal leadership and three contracted agencies: Leo Burnett (brand and promotional images)

  The Promotion Network (newsletter design and layout)

  and Madden Communications (printing and distribution).

  Specialist

  Sales Promotions & Communications

  Philip Morris USA

  120 Park Avenue

  New York

  NY 10019

  Senior Assistant

  Human Resources

  Philip Morris Companies

  Inc.

  Richmond

  Virginia Area

  International Supervisor (GRAND THETA) of all Chapter Operations and Alumni Volunteer initiatives within the United States and Canada.

  Executive Commitee Member of the 99th Board of Directors

  Phi Kappa Sigma International Fraternity

  Randolph-Macon College

  My role

  in conjunction with the Chapter Advisor

  is to co-advise the undergraduate members of the Tau Chapter by sharing personal and professional best practices. Additionally

  I preside over the Alumni Advisory Committee

  act as liaison between the undergraduate active members and the National Headquarters organization

  support endeavors to increase our Tau Chapter Undergraduate Scholarship endowment

  and maintain good relations with Randolph-Macon College.\n \nPhi Kappa Sigma is a \"dry fraternity\" and any Chapter Property is maintained as substance-free. The Tau Chapter of Phi Kappa Sigma was established at Randolph-Macon College

  on January 26

  1872. This is a volunteer position.

  Assistant Chapter Advisor

  Tau Chapter

  Phi Kappa Sigma International Fraternity

  110 Park Avenue

  New York

  NY 10019

  Information Architecture Generalist

  Customer Relationship Marketing

  Philip Morris USA

  387 Park Avenue South

  New York

  NY 10016

  Served as special assistant to Ms. Virginia Romita in her role as publications traffic executive

  as well as editorial assistant for many Marvel Comics titles

  Assistant Traffic Manager

  Marvel Entertainment

  Richmond City Metropolitan Area

  Virginia

  Raymond J.S. Ruybe II is an anonymous ghost-writer contributing to the imagination and creation of union-affiliated television and film industry series and feature property manuscripts. He has been a member of the Writers Guild of America East (\"WGAE\") since 1992

  and the Screenwriters Guild of America since 2000. Ruybe is currently serving an exclusive contract and is not accepting additional work. Representation is undisclosed at this time. \n \nThe Mission of the Writers Guild Initiative is: \"To perpetuate the Art and Craft of Storytelling…\"

  Principal at dba Raymond J.S. Ruybe II

  Writers Guild of America East - WGAE

  United States of America

  As a member of the Executive Board

  I am charged with the responsibility of supporting the operation of the Phi Kappa Sigma Fraternity Chapters and Colonies within a specific geography (the American Mid-Atlantic and Ohio Valley). In order to achieve my goals

  I maintain two-way communications with the Chief Executives of the International Organization

  headquarters staff

  two regional coordinators (Assistant Grand Deltas)

  Chapter Advisors

  Assistant Chapter Advisors

  Chapter Advisory Boards

  and the elected undergraduate officers of Phi Kappa Sigma Fraternity Chapters located within my region. Accordingly

  I am granted the ability to appoint alumni to occupy the role of Chapter Advisor

  or Assistant Chapter Advisor

  within my region. Additionally

  I may coordinate the development of expansion opportunities within institutions of higher education

  help with the formation of alumni organizations

  and attend relevant Regional/International Leadership Conferences.

  Member of the 97th & 98th Board of Directors (Regional Governor of the mid-Atlantic)

  Phi Kappa Sigma International Fraternity

  3601 Commerce Rd

  Richmond

  VA 23234

  Lead Analyst

  Sales Resource Management

  Philip Morris USA

  Richmond

  Virginia Area

  American storyteller

  writer and editor. Freelance speech

  print

  broadcast

  and cinematographic communications consultant.\n \nIn addition to consulting

  Ruybe is a long-time member of the National Communication Association (NCA)

  Writers Guild of America East (WGAE) and Screenwriters Guild of America East (SGAE).

  Principal and Copywriter

  RUYBE Public Relations and Communications

  120 Park Avenue

  New York

  NY 10019

  Assistant Sales Training Professional

  Philip Morris Companies

  Inc.