Phillip N. Heckman
- Courses1
- Reviews1
- School: Brandman University
- Campus: Roseville
- Department: Business
- Email address: Join to see
- Phone: Join to see
-
Location:
400 Sunrise Ave Suite 200
Roseville, CA - 95661 - Dates at Brandman University: May 2015 - May 2015
- Office Hours: Join to see
Biography
Brandman University Roseville - Business
Experience
University of Phoenix
Adjunct Faculty
Class instruction: Marketing, Management, and Buyer Behavior.
LIM College
Associate Professor
Online and Classroom instruction. Courses: Consumer Behavior in Fashion, and Global Marketing in the Fashion Industry.
Upper Iowa University
Assistant Professor
Assistant Professor, Marketing
Upper Iowa University
Associate Professor
Faculty and Course Developer - Global Marketing
Ashford University
Associate Faculty, Marketing and Business
On-Line instruction: Marketing, Management, and Organizational Leadership.
Brandman University - Chapman University System
Sales and Marketing Professional - Adjunct Faculty
Class instruction: Marketing, Organizational Leadership, and Economics.
Education
Brandman University, Part of the Chapman University System
Adjunct Faculty - MarketingBoston University
B. A.
Political Science
University of Phoenix
MBA
Business
Invited to join Faculty in 2000, School of BusinessUniversity of Phoenix
Adjunct Faculty
Class instruction: Marketing, Management, and Buyer Behavior.
Publications
Guiding Principles Model: A Call to Integrate The 4 P's Into a Strategic Construct
American Marketing Association - Summer Proceedings - August 2018
• AMA 2018 Summer Conference Proceedings (Boston, MA) • 2018 (AMA) American Marketing Association Summer Conference Presentation and Publication. • Article/Abstract: “GUIDING PRINCIPLES MODEL: A Call to Integrate The 4 P’s Into a Strategic Construct.” (Conference Presentation, August 11, 2018) • Summer Session Proceedings PDF with published article: Available upon request. o AMA Link (2018 Summer Conference Proceedings: page HM-8) file:///C:/Users/Owner/Desktop/GPM%202016-2017/FINAL-AMA-DOCS-PICTURES%202018/2018%20Summer%20AMA%20Conference%20Proceedings%20(1).pdf
Guiding Principles Model: A Call to Integrate The 4 P's Into a Strategic Construct
Journal of Marketing Development and Competitiveness
A new perspective on the 4 P's of Marketing to introduce a new introductory Marketing Principles course with a strong foundation of ethics and the addition of eight P's. • JMDC 2018 North American Business Press; December 2018 Publication • The Journal of Marketing Development and Competitiveness http://www.na-businesspress.com/Subscriptions/SubscriptionPortal.html • The login link is also located in the upper right-hand corner of the NABP webpage. Publication website-archives are currently updated through July, 2018. • Password: jmdc4790
