Centennial College

Sports Information & Brand Marketing Officer

•Develop sports marketing initiatives and strategies, create marketing campaigns, and manage the process
•Manage events and promotions to maximize the impact of the Athletics department and its brand
•Created, lead, and executed multiple comprehensive and creative, communications, marketing, and public relations plans; with executive summary reports to senior management including the VP and Executive office
•Content management including statistical analysis and reporting to develop audience engagement strategies
•Raise awareness through the media, public and student body about College Athletics and Recreation
•Create Media Publications including Media Guides, Recruiting Magazine, Yearbook and Press Releases, email communications
• Communicate with audience via social media platforms including facebook, twitter,
• Manage Social media channels and reports on analytics of engagement
•Design brand materials including print and identification; rebranded the uniform look of Intercollegiate Sports
•Work in partnership with other departments to ensure student academic success and career vision
•Responsible for the strategy and execution of the Athletics Annual Banquet, and the COLTS Hall of Fame

Centennial College

Adjunct Professor - Global Citizenship & Equity

Part Time Contract Faculty in General Education Department, School of Advancement teaching Global Citizenship and Equity.

Part of the "signature learning experience" at Centennial College, this course prepares students to be full participants in the globalized world through social analysis, media literacy, equity studies, and explorations of identity and social justice.

Teaching students to examine issues of pedagogy, curriculum and learner engagement related to global citizenship, diversity and equity.

This course is a mandatory general education class required in order to graduate from Centennial.
Students exit the course with a deeper, more nuanced understanding of power relationships, and their own place in the social scheme.

Centennial College

Adjunct Professor - Indigenous Studies: First Peoples

-Facilitated students learning about current issues in relation to First Peoples in Canada.
-Assisted students in exploring First Peoples lived experiences, values, and beliefs, through stories, art, music, song, video, and media.
-Studied, discussed topics including #IdleNoMore, the First Nations Education Act, #Shannen'sDream, the Keystone pipeline, the Highway of Tears, the Sixties Scoop, the Truth and Reconciliation Commission and residential schools
-Teaching students to examine issues of pedagogy, curriculum and learner engagement
related to Aboriginal, First Nation People
-Extensive experience in organizing, leading and facilitating workshops and group work
-Outstanding track record in assuring student success.
-Prepare student assignments and essays, graded student assignments
-Monitor student status through online CMS Blackboard and D2L platforms
-Provide status updates to students and organized online grading
-Provide tutoring and hands-on assistance to struggling students

Hi Profile

Marketing and Web Consultant

•Develop sales, marketing and communication strategies using creative marketing campaigns including the full marketing mix to develop ongoing relationships for sales
•Managed Leads, list acquisition, demand generation, reporting, and ongoing contact maintenance
•Design, develop and produce web sites for clients using code and or content management solutions
•Create web, digital and print creative including corporate & micro-sites, customer portal, shopping carts, online database apps, advertising and direct mail pieces, posters, flyers, promo collateral, multimedia & video
•Create corporate brand identities of startups, as well as assisted in launching new SMBE’s
•Provide corporate communications; stories, scripts, brand statements, boilerplates, newsletters, testimonials
•Perform SEO, SEM, SEA Services placing companies on the 1st page of Google for their industry keywords

Toronto 2015 Pan/Parapan American Games Organizing Committee

Venue Results Manager

•Managed, scheduled, and supported the scoring and reporting process at the games
•Managed venue results team including volunteers, scoring technology team, and print distribution team
•Assisted the TSR's in technical requirements of scoring devices
•Facilitated communication between the sports bodies and the TSR
•Supported the delivery of competition results services on venue for the Para Pan American Games to the agreed levels of service
•Resolved and escalated issues when they arose as it related to results service delivery as to training of staff and recruiting new staff only days before the competition
•Liaised with key clients including International Federations, Competition Management, Results System Providers, and Media Representatives

Encode Media Group

VP Operations & Business Development

• Managed the portfolios of Operations, Marketing, Communications, and Business Development
• Liaison between executive, senior management, clients, third-party companies, industry experts, and product launch teams
• Represented and communicated organizations creative & business philosophy, methodology and capabilities to current customers, and potential clients to win client business
• Sought, negotiated and won the media rights over $1 Million US to represent a professional basketball association (ABA)
• Created the digital strategy of a US Satellite TV Network (CoLoursTV)
• Collaborated with multiple advertiser contacts on product, advertising, marketing and promotional strategies including Nintendo, Konami, ADV films, Geneon Pioneer, Warner Bros
• Created successful product placement evangelizing initiatives with internal C-level, senior and mid-level contacts.
• Managed successful focus groups and survey campaigns to collect vital target demographic information to decide upon markets and product launch and distribution
• Successfully developed digital media, consumer promotions and programs including;
CRM projects for various projects and products, online promotions, contests and demos,
integrated marketing, mobile phone, direct marketing, product giveaways, loyalty programs,
trade-ins, coupons, rebates, promotional pricing, sampling, free trials, and premiums
• Managed the marketing mix including advertising, product development, public relations, and promotion

SC Toronto

Director Of Operations

•Oversee the technical day to day Sports Operation.
•Lead in Marketing, Social Media, and Branding
•Provide organizational leadership, communication and direction to all club coaches, executives, and members
•Raised the bar of excellence scoring second highest in the industry after taking on the role of Director only 4 months prior
•Completed a staff development plan that was given a rating of 100% by the provincial governing sport body
•Manage the organizational marketing mix including print, media, digital, email, and social media
•Created an International event with partners to celebrate the sport as well as honour the previous deceased director which garnered province-wide attention as well as viral status on social media of over 15,000 engagements
•Recruitment, retention, mentorship, and development programs for all staff members
•Professional representation of the club at local, provincial and national industry meetings, workshops, and conferences

Decode Magazine

Encode Media Group

Decode Magazine

Decode Magazine

Detroit

Decode Magazine

Encode MediaGroup

Decode Entertainment Magazine. "It's about what is said and how!"

AIMS

Member

Association of Internet Marketing & Sales

AIMS

Member

Association of Internet Marketing & Sales

Para PanAM TO2015

Venue Events Reporting Manager

Responsible for event scoring and reporting for the Para Pan AM Games Wheel Chair Tennis at the new TPSAC Facility in Scarborough U of T Scarborough campus

AIMS

Member

Association of Internet Marketing & Sales

Para PanAM TO2015

Venue Events Reporting Manager

Responsible for event scoring and reporting for the Para Pan AM Games Wheel Chair Tennis at the new TPSAC Facility in Scarborough U of T Scarborough campus

AIMS

Member

Association of Internet Marketing & Sales

Para PanAM TO2015

Venue Events Reporting Manager

Responsible for event scoring and reporting for the Para Pan AM Games Wheel Chair Tennis at the new TPSAC Facility in Scarborough U of T Scarborough campus

AIMS

Member

Association of Internet Marketing & Sales

Para PanAM TO2015

Venue Events Reporting Manager

Responsible for event scoring and reporting for the Para Pan AM Games Wheel Chair Tennis at the new TPSAC Facility in Scarborough U of T Scarborough campus

AIMS

Member

Association of Internet Marketing & Sales

Para PanAM TO2015

Venue Events Reporting Manager

Responsible for event scoring and reporting for the Para Pan AM Games Wheel Chair Tennis at the new TPSAC Facility in Scarborough U of T Scarborough campus

AIMS

Member

Association of Internet Marketing & Sales

Para PanAM TO2015

Venue Events Reporting Manager

Responsible for event scoring and reporting for the Para Pan AM Games Wheel Chair Tennis at the new TPSAC Facility in Scarborough U of T Scarborough campus