Experience

• Consulting

  Marketing Consultant

  Solving difficult B2B marketing problems in integrated promotional programs, CRM adoption, variable data marketing, new product launch, and content distribution. Projects have included:
  -Designing marketing outreach efforts, Zoho CRM and publicity for content resource center software launch Contentweb.com
  -Creating publicity and target marketing efforts for medical records software launch
  -Creating marketing materials, database design, email marketing and strategy for a non-profit organization
  -Implementing project tracking, ATS database (Bullhorn), and CRM database along with supervising operational projects for RED SKY Consulting, a leading staffing company in cybersecurity.

• Independent Consultant

  Marketing Consultant

  Provided research, analysis and recommendations on marketing and sales issues in B2B companies. Work included graphic arts, building materials, electrical design and construction services.

• Fujifilm Graphic Systems Division

  Product Manager J Press

  Product line sales activities suspended. Marketing and sales support activities on the product line of high performance inkjet printing presses including sheetfed, web and packaging materials. Products are used primarily in the commercial print, book printing, and direct mail market segments providing print-on-demand short run quantities with a color quality superior to offset printing. Recently, tasked with coordinating the Xerox iGen sales and marketing to commercial print prospects on an interim basis.

• Brennan School of Business, Dominican University

  Adjunct Professor

  Graduate marketing classes, developed course on Innovation and New Products Marketing. Casework covered Food, Pharmaceutical, Industrial and Medical Device applications. Additional courses include Marketing and International Marketing emphasizing cases, simulations and current events.

• Vector Growth Partners

  Manager

  Marketing consulting for B2B companies in private equity portfolios. Consulting projects provided recommendations on marketing and sales improvements focused on driving profitable top-line growth. Industries included commercial printing and equipment; testing equipment and services; industrial glass; and precision manufacturing.