Fayetteville State University

Assistant Professor - tenure track

Oluwatope worked at Fayetteville State University as a Assistant Professor - tenure track

Fayetteville State University

Adjunct Assistant Professor

Currently teaching Entrepreneurial Marketing (ENTR/MKTG 312) and Business and Society for the online MBA program (BADM 605)

The Futures Company

Associate Head, Polycultural Insights

In 2013, I was a streetscaper, in 2014 I was hired as the streetscape product manager, in 2015 I was asked to help lead the polycultural insights practice as the Associate Head. On a daily basis, I am tasked with uncovering marketplace developments and trends in order to provide a good perspective on ethnic consumer needs and aspirations and businesses’ marketing approaches to identify best practices.

Analyze The Futures Company’s Multicultural MONITOR data in concert with insights from qualitative observations and marketplace expressions to identify, interpret and translate consumer trends into actionable insights and marketing implications for our clients

Work on the development and creation of all Polycultural-oriented deliverables. In particular, the Foundational Framework.

Be the primary contact with the Cultural Streetscapers network, overseeing the constant feed of relevant insights from streetscapers for Polycultural deliverables.

Work with other members of the US Yankelovich MONITOR to make that product more total market representative and responsive to clients pursuing a total market strategy.

Take responsibility for US Yankelovich MONITOR product metrics.

Support Polycultural Insights sales and marketing efforts, including participating in sales calls, giving capability presentations and monitoring competitors to ensure that our offer remains leading edge and unique

Contribute to the success of the Polycultural summit by getting actively involved in the organization and delivery of insights (at least one presentation).

Deliver New America presentations to clients as needed, customizing the deliverable to meet specific client needs.

Be an internal champion for our Polycultural practice. This includes keeping our Polycultural offerings top of mind among both clients and the consulting staff, keeping them educated and excited about new findings, new deliverables and new capabilities.

Pick up the sales tracking process in 2016.

Reflekt Me

Cofounder & CEO

CEO and Co-Founder

FMES, Inc.

Education, Research, and Strategic Planning Consulting

• Grants Acquired: 2010-2012 California Supplemental Education Services Contract
• Educational consultation regarding strategic planning, program evaluation, benchmarking, data analysis, and reporting for corporations and non-profits
• Managed custom research projects including questionnaire design, sample selection, coordinating programming needs, data collection and analysis
• Worked side by side with business partners to determine how to best achieve their strategic goals through leveraging existing knowledge, assessing information gaps, incorporating relevant secondary research and conducting primary research

THREE

Consultant

As a market research Strategist, I am a change agent. I help our client partners navigate shifting landscapes by capturing consumer ideas and impressions and transforming them into tangible action. The insights my team uncovers enable brands to movie forward confidently with an informed strategy.

- Lead a team in development of all aspects of projects from proposal to reporting while working in collaboration with managing partners, internal working teams, and our clients
- Manage day-to-day project logistics including planning, materials, files, client and vendor communications while maintaining a “big-picture” strategic mindset
- Manage communications with clients and vendors to ensure continued growth and strengthening of those relationships by being dependable, reliable, and trustworthy
- Facilitate conversations and routines for the working team that provide thoughtful contributions to project design from a research and real world perspective
- Develop study materials including screeners, guides, questionnaires, and reporting output
- Manage a team of associates, analysts, and designers and their personal growth and development
- Participate in developing company best-practices and educating team members on relevant quantitative topics
- Occasional travel to client sites or for fieldwork

The LAGRANT Foundation

LAGRANT is a wonderful foundation to volunteer with. You have the opportunity to support and encourage upcoming marketing and communications professionals of color.

CONNECTIONS OF CUMBERLAND COUNTY INC

Teaching students civic and ethic responsibility to prepare them to volunteer at Connections.
Marketing and strategy consultation.

Multicultural Foundational Framework

The Futures Company

The Foundational Framework is a compilation of statistics, insights and marketplace examples that provides a core understanding of the fundamental attitudes, behaviors, perceptions and needs of African Americans, Hispanics and Asian Americans.

Download on Parents

The Futures Company

As Millennials displace Xers at the center of the family formation lifestage, marketers have to prepare for the changing attitudes and values that Millennial moms and dads—and their Centennial kids—will bring to the marketplace.

Our Polycultural Future

The Futures Company

A demographic revolution is transforming society, shaping American and consumer identity and ultimately changing the context in which the American Express brand is operating. A new paradigm – Polyculturalism - is emerging. It means diversity has reached a tipping point where it permeates all aspects of life, influencing both American identity and consumer identity. Polycultural sensibilities are influencing the mainstream, with lights (exciting new cultures to draw from) and shadows (exacerbated racial tensions and social problems). And both sides of the polycultural force can be funneled for business growth. As marketers at American Express, there is an opportunity to address social problems and be color brave, and capitalize on the powerful influence minority consumers are demonstrating in the financial service category.

Multicultural Foundational Framework

The Futures Company

The Foundational Framework is a compilation of statistics, insights and marketplace examples that provides a core understanding of the fundamental attitudes, behaviors, perceptions and needs of African Americans, Hispanics and Asian Americans.

Download on Parents

The Futures Company

As Millennials displace Xers at the center of the family formation lifestage, marketers have to prepare for the changing attitudes and values that Millennial moms and dads—and their Centennial kids—will bring to the marketplace.

Our Polycultural Future

The Futures Company

A demographic revolution is transforming society, shaping American and consumer identity and ultimately changing the context in which the American Express brand is operating. A new paradigm – Polyculturalism - is emerging. It means diversity has reached a tipping point where it permeates all aspects of life, influencing both American identity and consumer identity. Polycultural sensibilities are influencing the mainstream, with lights (exciting new cultures to draw from) and shadows (exacerbated racial tensions and social problems). And both sides of the polycultural force can be funneled for business growth. As marketers at American Express, there is an opportunity to address social problems and be color brave, and capitalize on the powerful influence minority consumers are demonstrating in the financial service category.

Multicultural Foundational Framework

The Futures Company

The Foundational Framework is a compilation of statistics, insights and marketplace examples that provides a core understanding of the fundamental attitudes, behaviors, perceptions and needs of African Americans, Hispanics and Asian Americans.

Download on Parents

The Futures Company

As Millennials displace Xers at the center of the family formation lifestage, marketers have to prepare for the changing attitudes and values that Millennial moms and dads—and their Centennial kids—will bring to the marketplace.

Our Polycultural Future

The Futures Company

A demographic revolution is transforming society, shaping American and consumer identity and ultimately changing the context in which the American Express brand is operating. A new paradigm – Polyculturalism - is emerging. It means diversity has reached a tipping point where it permeates all aspects of life, influencing both American identity and consumer identity. Polycultural sensibilities are influencing the mainstream, with lights (exciting new cultures to draw from) and shadows (exacerbated racial tensions and social problems). And both sides of the polycultural force can be funneled for business growth. As marketers at American Express, there is an opportunity to address social problems and be color brave, and capitalize on the powerful influence minority consumers are demonstrating in the financial service category.

Multicultural Foundational Framework

The Futures Company

The Foundational Framework is a compilation of statistics, insights and marketplace examples that provides a core understanding of the fundamental attitudes, behaviors, perceptions and needs of African Americans, Hispanics and Asian Americans.

Download on Parents

The Futures Company

As Millennials displace Xers at the center of the family formation lifestage, marketers have to prepare for the changing attitudes and values that Millennial moms and dads—and their Centennial kids—will bring to the marketplace.

Our Polycultural Future

The Futures Company

A demographic revolution is transforming society, shaping American and consumer identity and ultimately changing the context in which the American Express brand is operating. A new paradigm – Polyculturalism - is emerging. It means diversity has reached a tipping point where it permeates all aspects of life, influencing both American identity and consumer identity. Polycultural sensibilities are influencing the mainstream, with lights (exciting new cultures to draw from) and shadows (exacerbated racial tensions and social problems). And both sides of the polycultural force can be funneled for business growth. As marketers at American Express, there is an opportunity to address social problems and be color brave, and capitalize on the powerful influence minority consumers are demonstrating in the financial service category.

Multicultural Foundational Framework

The Futures Company

The Foundational Framework is a compilation of statistics, insights and marketplace examples that provides a core understanding of the fundamental attitudes, behaviors, perceptions and needs of African Americans, Hispanics and Asian Americans.

Download on Parents

The Futures Company

As Millennials displace Xers at the center of the family formation lifestage, marketers have to prepare for the changing attitudes and values that Millennial moms and dads—and their Centennial kids—will bring to the marketplace.

Our Polycultural Future

The Futures Company

A demographic revolution is transforming society, shaping American and consumer identity and ultimately changing the context in which the American Express brand is operating. A new paradigm – Polyculturalism - is emerging. It means diversity has reached a tipping point where it permeates all aspects of life, influencing both American identity and consumer identity. Polycultural sensibilities are influencing the mainstream, with lights (exciting new cultures to draw from) and shadows (exacerbated racial tensions and social problems). And both sides of the polycultural force can be funneled for business growth. As marketers at American Express, there is an opportunity to address social problems and be color brave, and capitalize on the powerful influence minority consumers are demonstrating in the financial service category.

Multicultural Foundational Framework

The Futures Company

The Foundational Framework is a compilation of statistics, insights and marketplace examples that provides a core understanding of the fundamental attitudes, behaviors, perceptions and needs of African Americans, Hispanics and Asian Americans.

Download on Parents

The Futures Company

As Millennials displace Xers at the center of the family formation lifestage, marketers have to prepare for the changing attitudes and values that Millennial moms and dads—and their Centennial kids—will bring to the marketplace.

Our Polycultural Future

The Futures Company

A demographic revolution is transforming society, shaping American and consumer identity and ultimately changing the context in which the American Express brand is operating. A new paradigm – Polyculturalism - is emerging. It means diversity has reached a tipping point where it permeates all aspects of life, influencing both American identity and consumer identity. Polycultural sensibilities are influencing the mainstream, with lights (exciting new cultures to draw from) and shadows (exacerbated racial tensions and social problems). And both sides of the polycultural force can be funneled for business growth. As marketers at American Express, there is an opportunity to address social problems and be color brave, and capitalize on the powerful influence minority consumers are demonstrating in the financial service category.

Life Lessons through Storytelling

Indiana University Press

Storytelling empowers children to engage in discussions; explore ideas about power, respect, community, fairness, equality, and justice; and help frame their understanding of complex ethical issues within a society. In Life Lessons through Storytelling, Donna Eder interviews elementary students and presents their responses to stories from different cultures. Using Aesop’s fables and Kenyan and Navajo storytelling traditions as models for classroom use, Eder demonstrates the value of a cross-cultural approach to teaching through storytelling, while providing deep insights into the social psychology of learning.

Multicultural Foundational Framework

The Futures Company

The Foundational Framework is a compilation of statistics, insights and marketplace examples that provides a core understanding of the fundamental attitudes, behaviors, perceptions and needs of African Americans, Hispanics and Asian Americans.

Download on Parents

The Futures Company

As Millennials displace Xers at the center of the family formation lifestage, marketers have to prepare for the changing attitudes and values that Millennial moms and dads—and their Centennial kids—will bring to the marketplace.

Our Polycultural Future

The Futures Company

A demographic revolution is transforming society, shaping American and consumer identity and ultimately changing the context in which the American Express brand is operating. A new paradigm – Polyculturalism - is emerging. It means diversity has reached a tipping point where it permeates all aspects of life, influencing both American identity and consumer identity. Polycultural sensibilities are influencing the mainstream, with lights (exciting new cultures to draw from) and shadows (exacerbated racial tensions and social problems). And both sides of the polycultural force can be funneled for business growth. As marketers at American Express, there is an opportunity to address social problems and be color brave, and capitalize on the powerful influence minority consumers are demonstrating in the financial service category.

Life Lessons through Storytelling

Indiana University Press

Storytelling empowers children to engage in discussions; explore ideas about power, respect, community, fairness, equality, and justice; and help frame their understanding of complex ethical issues within a society. In Life Lessons through Storytelling, Donna Eder interviews elementary students and presents their responses to stories from different cultures. Using Aesop’s fables and Kenyan and Navajo storytelling traditions as models for classroom use, Eder demonstrates the value of a cross-cultural approach to teaching through storytelling, while providing deep insights into the social psychology of learning.

The New Color of Luxury

Kantar Media

America's cultural changes are impacting views and definitions of luxe - See more at: http://us.kantar.com/business/brands/2015/the-new-color-of-luxury/#sthash.mGZv1maa.dpuf

Multicultural Foundational Framework

The Futures Company

The Foundational Framework is a compilation of statistics, insights and marketplace examples that provides a core understanding of the fundamental attitudes, behaviors, perceptions and needs of African Americans, Hispanics and Asian Americans.

Download on Parents

The Futures Company

As Millennials displace Xers at the center of the family formation lifestage, marketers have to prepare for the changing attitudes and values that Millennial moms and dads—and their Centennial kids—will bring to the marketplace.

Our Polycultural Future

The Futures Company

A demographic revolution is transforming society, shaping American and consumer identity and ultimately changing the context in which the American Express brand is operating. A new paradigm – Polyculturalism - is emerging. It means diversity has reached a tipping point where it permeates all aspects of life, influencing both American identity and consumer identity. Polycultural sensibilities are influencing the mainstream, with lights (exciting new cultures to draw from) and shadows (exacerbated racial tensions and social problems). And both sides of the polycultural force can be funneled for business growth. As marketers at American Express, there is an opportunity to address social problems and be color brave, and capitalize on the powerful influence minority consumers are demonstrating in the financial service category.

Life Lessons through Storytelling

Indiana University Press

Storytelling empowers children to engage in discussions; explore ideas about power, respect, community, fairness, equality, and justice; and help frame their understanding of complex ethical issues within a society. In Life Lessons through Storytelling, Donna Eder interviews elementary students and presents their responses to stories from different cultures. Using Aesop’s fables and Kenyan and Navajo storytelling traditions as models for classroom use, Eder demonstrates the value of a cross-cultural approach to teaching through storytelling, while providing deep insights into the social psychology of learning.

The New Color of Luxury

Kantar Media

America's cultural changes are impacting views and definitions of luxe - See more at: http://us.kantar.com/business/brands/2015/the-new-color-of-luxury/#sthash.mGZv1maa.dpuf

Multicultural Foundational Framework

The Futures Company

The Foundational Framework is a compilation of statistics, insights and marketplace examples that provides a core understanding of the fundamental attitudes, behaviors, perceptions and needs of African Americans, Hispanics and Asian Americans.

Download on Parents

The Futures Company

As Millennials displace Xers at the center of the family formation lifestage, marketers have to prepare for the changing attitudes and values that Millennial moms and dads—and their Centennial kids—will bring to the marketplace.

Our Polycultural Future

The Futures Company

A demographic revolution is transforming society, shaping American and consumer identity and ultimately changing the context in which the American Express brand is operating. A new paradigm – Polyculturalism - is emerging. It means diversity has reached a tipping point where it permeates all aspects of life, influencing both American identity and consumer identity. Polycultural sensibilities are influencing the mainstream, with lights (exciting new cultures to draw from) and shadows (exacerbated racial tensions and social problems). And both sides of the polycultural force can be funneled for business growth. As marketers at American Express, there is an opportunity to address social problems and be color brave, and capitalize on the powerful influence minority consumers are demonstrating in the financial service category.

Life Lessons through Storytelling

Indiana University Press

Storytelling empowers children to engage in discussions; explore ideas about power, respect, community, fairness, equality, and justice; and help frame their understanding of complex ethical issues within a society. In Life Lessons through Storytelling, Donna Eder interviews elementary students and presents their responses to stories from different cultures. Using Aesop’s fables and Kenyan and Navajo storytelling traditions as models for classroom use, Eder demonstrates the value of a cross-cultural approach to teaching through storytelling, while providing deep insights into the social psychology of learning.

The New Color of Luxury

Kantar Media

America's cultural changes are impacting views and definitions of luxe - See more at: http://us.kantar.com/business/brands/2015/the-new-color-of-luxury/#sthash.mGZv1maa.dpuf

Auditorium Theater Communications Committee

Committee member: strategy

Auditorium Theater Communications Committee

Committee member: strategy

Auditorium Theater Communications Committee

Committee member: strategy

Auditorium Theater Communications Committee

Committee member: strategy

Auditorium Theater Communications Committee

Committee member: strategy

Auditorium Theater Communications Committee

Committee member: strategy

Auditorium Theater Communications Committee

Committee member: strategy

Auditorium Theater Communications Committee

Committee member: strategy

Auditorium Theater Communications Committee

Committee member: strategy

Auditorium Theater Communications Committee

Committee member: strategy