Resume

• 1991

  Trader Publishing Company

  University of Utah Eccles School of Business

  Hoffmann Enterprises

  College of William & Mary Mason School of Business

  Dominion Enterprises

  Trader Publishing Company

• 1981

  Los Alamos Monitor

  Los Alamos Monitor

  Chief Financial Officer

  Retired

  As a founding manager and Chief Financial Officer of Trader Publishing Company

  he was integrally involved as it grew to a $1.3 billion revenue enterprise. In 2005

  Virginia Business Magazine named him as a finalist for the award of Chief Financial Officer of the year.\n\nWhile at Trader

  he served as:\n\nExecutive founder of AutoTrader.com and Traderonline.com; \n\nArchitect of the national network of localized Auto Mart and Employment Guide magazines; \n\nFounder of Vehicle Web Services

  an Internet site hosting company;\n\nAcquirer of over 70 companies; and\n\nCreator of several business concepts which flourished or crashed and burned.\n\nCommencing his career as a business planner with Landmark Communications

  Hoffmann was subsequently named general manager of the Los Alamos Monitor

  a daily newspaper which he transformed into a top-performer while earning the New Mexico's \"General Excellence\" award.\n\nPromoted to CFO of Landmark Community Newspapers

  Hoffmann managed its new ventures

  researched niche publishing opportunities

  and negotiated acquisition of several classified ad publications which became the core operations of Trader

  a joint venture with Cox Enterprises. As its CFO

  Hoffmann identified and negotiated the acquisition of scores of companies; developed the Auto Mart magazine prototype; assisted with expansion of Employment Guide and Travel Discount Guide magazines; and acquired the Dealer Specialties data collection and window sticker franchisor.\n\nIn 1995

  Hoffmann led creation of Trader Electronic Media to launch AutoTraderOnline.com (now AutoTrader.com)

  Traderonline.com

  ForRent.com and dozens of other Internet businesses

  including Vehicle Web Services.\n\nIn 2006

  Hoffmann was named President of Dominion Innovations

  a Landmark division devoted to the expansion of Internet marketing portals like Boats.com and website hosting services like those offered by the company's PowerSports Network.

  Dominion Enterprises

  College of William & Mary Mason School of Business

  Newport News

  VA

  Instructor for course on Mergers & Acquistions

  Adjunct Instructor

  Instructor for MBA course on Merger & Acquisitions

  Associate Instructor

  Greater Salt Lake City Area

  University of Utah Eccles School of Business

  Having been involved in the acquisition of over 100 companies

  Norman Hoffmann provides insightful guidance to assist with the acquisition and subsequent development of small entrepreneurial companies.

  Hoffmann Enterprises

  Adjunct Professor

  With almost three decades experience in business development and media acquisitions

  Norman Hoffmann brings a wealth of real-world experience to the classroom and consulting assignments. Since 2007

  he has regularly lectured at graduate business programs

  including those at Duke University and the University of Utah.

  Old Dominion University

• 1978

  MBA

  Finance

  University of North Carolina at Chapel Hill - Kenan-Flagler Business School

• 1972

  A.B.

  English

• 1969

  RJ Reynolds HS

• Strategic Planning

  Mergers & Acquisitions

  Budgeting

  Managerial Finance

  Analysis

  Executive Management

  Budgets

  Financial Analysis

  Finance

  Financial Planning

  Financial Management

  Mergers

  Program Management

  Business Planning

  Strategic Financial Planning

  Start-ups

  Small Business

  Public Speaking

  Team Building

  Business Development

  Mergers and Acquisitions Strategy for Consolidations: Roll Up

  Roll Out and Innovate for Superior Growth and Profit

  \"A must-read for those who hope to start small and grow big by acquiring

  improving

  and innovating. Following his rules may not lead you to be part of the 1 percent

  but it will certainly keep you from being part of the 70 percent that fail.\" -- HOWARD STEVENSON

  Senior Associate Dean

  Harvard University; Director of Publishing

  Harvard Business Publishing Company board; and author of New Business Ventures and the Entreprenuer

  Make Your Own Luck

  and Do Lunch or Be Lunch

  Mergers and Acquisitions Strategy for Consolidations: Roll Up

  Roll Out and Innovate for Superior Growth and Profit

  Too often

  intricate discounted cash flow analyses are used to justify disastrous valuations like that supporting Daimler's $37 billion Chrysler acquisition. Alternatively

  rigorous DCF analyses should be valued primarily as a way of assessing the economic drivers of the business

  the opportunities to control costs

  the rationality of forecasted growth rates

  and the probability of competition and market forces affecting short- and long-term results. These analyses form the basis for management's long-term development goals. Valuation

  however

  should often follow a simpler criterion: the multiple of the prior year's cash flow relative to prospective long-term profit growth. In this regard

  management is best served by Warren Buffett's “spontaneous” valuations

  delivered “customarily within five minutes.\"

  Discounted Cash Flow Valuation for Small Cap M&A Integration

  Norman

  Hoffmann

  Old Dominion University