Resume

• 2014

  Athens

  Ohio

  Chair

  Department of Sports Administration

  College of Business

  Ohio University

• 2010

  University of Ottawa

  University of Guelph

  Laurentian University

  Institute for Sport Marketing

  Research

  Teaching

  Service

  University of Ottawa

  Associate Professor of Sport Management

  Syracuse University

  Marketing Professor

  Assistant Professor at the Rogers School of Management - specializing in marketing

  Ryerson University

• 2008

  Marketing Communications

  Event Management

  Teaching

  Research

  Sports Management

  Social Media Marketing

  Social Media

  Media Relations

  Sponsorship

  Higher Education

  Nonprofits

  Sports Marketing

  Leadership

  Market Research

  Public Speaking

  Event Planning

  Time Management

  Sports

  Marketing Strategy

  Marketing

  Sport Marketing: A Canadian Perspective

  2nd Edition

  Benoit Seguin

  Sport Marketing: A Canadian Perspective

  2nd Edition

  In working with NBC Sports

  we were charged with identifying the reasons behind the rapid growth of rights fees deals in the United States in recent years. NBC Sports wanted us to do a deep dive into recent sports television rights fees deals to identify factors

  behind ratings

  that have causes these fees to escalate. In collaboration with Norm O'Reilly of Ohio University

  we created a conceptual framework and ran a regression model to identify those variables that most significantly impact the cost of sports TV rights deals. Through the creation of this model

  were able to pick out a number of variables that have significantly affected the rise these rights fees.\n\nPresented final project to staff at NBC Sports offices in New York City in April 2015.

  Business School Research Network

  The mission of the Business School Research Network is to enhance the positive impact of business schools on students

  professional practice

  scholars and communities through facilitating collaborative research of business schools management and practice.

  Norm

  O'Reilly

  Syracuse University

  Stanford University

  CGA

  Accounting

  Certified General Accountant (CGA)

  CPA

  Chartered Professional Accountants of Ontario (CPA Ontario)

• 2007

  Journal of Sponsorship

  Ohio University

  North American Editor for International Journal

  Journal of Sponsorship

  University of Guelph

  Guelph

  Ontario

  Canada

  Leadership position in the business school at guelph in charge of Executive Programs. Professor teaching and researching in sport business area.

  Assistant Dean of Executive Programs & Professor

  Laurentian University

  Institute for Sport Marketing

  Visiting Scholar

  Graduate School of Business

  Stanford University

  Director

  School of Sports Administration and Director

  Institute for Sports Marketing

  Professor and Director of School and Research Centre

  Laurentian University

• 2006

  Diving Canada

  Ryerson University

  The T1 Agency

  Laurentian University

  Diving Canada

  The T1 Agency

  Toronto

  Canada Area

  Partner Consultant

  Athens

  Ohio

  Department Chair and Research Chair at leading sport management program.

  Richard P. & Joan S. Fox Professor of Management

  Department of Sports Admin

  College of Business

  Ohio University

  French

  English

  Top Five To Watch in Canadian Sport Business

  Globe and Mail

• 2002

  PhD

  Doctoral Student in Management

  Management

• 1998

  MBA

  Marketing

  Gee-Gees Swim Team

• 1997

  MA

  Sports Administration

  Gee Gees Swim Team (Captain)

• 1993

  B.Sc.

  Kinesiology

  UW Nordic Ski Team