Experience

• Lasell College

  Adjunct Professor, Communication

  Taught undergraduate and graduate courses within the Department of Communication inclusive of capstone courses. Focus was on professional development within the communication field with a specialty in public relations. Lasell College named by US News & World Report among top 10 schools with the highest rate of student internships.
  
  COM 399 Internship Seminar
  This seminar helps students to develop professional skills necessary to achieve success in the communication field and identify and secure potential sites for their internships
  
  COM 400 Field Experience 1 (Capstone Course)
  This course is the professional component of the capstone experience in the Communication Department. The course provides students with a work/skill development opportunity to practice communication theory and skills in a professional real work setting within the industry
  
  COM 418 Media Literacy (Capstone Course)
  This course encourages students to take the mass media seriously through critical analysis of media content. Students study the power of the mass media and develop the skills necessary to analyze and evaluate messages.
  
  COM 799 Professional Internship (Graduate Capstone)
  This course compliments the 150 hours of hands-on working experience in the field of the student’s concentration

• Kronos

  Public Relations Manager

  Managed public relations strategy and execution for vertical public relations programs including healthcare, logistics, manufacturing, nonprofit, public sector and retail. Worked cross-functionally across marketing to develop a plan that supported vertical specific business goals through media relations and campaign development. Worked to identify and secure customer case studies to be used in media as well as thought leadership opportunities inclusive of panels and speaking opportunities. Sought opportunities outside of role to expand event experience.
  
  Achievements:
  I took over the earned speaking and awards program increasing submissions by 500 percent and securing speaking slots at top tradeshows including HR Tech and SHRM.
  Managed and executed a 500+ person regional intern event inclusive of 12 top MA tech companies. As the lead on the event, I increased event participation by 400 percent by leveraging my networking and collaboration skills to influence paid participation which resulted in a waiting list for the next year. Researched and secured third party vendors and collaborated with internal stakeholders while managing a budget of 100k. Results included broadcast media coverage as well as an increase in social media engagement from the previous year.
  

• Kronos

  Corporate Communications Manager

  Sourced, secured and maintained customer relationships related to public relations and analyst relations activities. I was responsible for facilitating customer interviews to source newsworthy stories and would then write customer win press releases and pitch stories to trade media resulting in media coverage. Additionally, I’d source customers for earned speaking opportunities alongside Kronos spokespeople as well as set up media and analyst briefings at key trade shows.

• Staples

  Public Relations Manager (B2B division of Staples)

  Managed all public relations programs and strategy for Staples Business Advantage, the business-to-business division of Staples. Developed and executed on public relations activities that aligned with and supported business and sales goals. I maintained oversight of an external agency and worked collaboratively with them to deliver public relations results inclusive of brand awareness achieved through media relations, campaign development and thought leadership opportunities.
  
  Achievements:
  Positioned Staples as a thought leader in workplace trends and a provider of solutions to help businesses work smarter through the development of a branded survey. Results included media placements in top-tier outlets and the benefits were company-wide. I led the effort in fully integrating the survey across several business units including social media, content, lead generation, category marketing, field marketing, sales and HR so that all departments could use the results to further overall business goals.
  Secured bylined articles as well as earned speaking opportunities at key industry tradeshows by working with senior leadership to identify trends and topics where Staples Business Advantage has a point of view.
  

• TraceLink

  Public Relations Manager

  Nikki worked at TraceLink as a Public Relations Manager

• CGPR

  Account Executive

  Worked with nationally know outdoor consumer clients to generate awareness and build brand recognition through media relations. Extensive event experience including planning and execution, from small intimate dinners to product launches. Experience hosting media as well as managing athlete relationships and contracts.

• CGPR

  Assistant Account Executive

  Nikki worked at CGPR as a Assistant Account Executive