Nick Gerlichs

 Nick Gerlichs

Nick Gerlichs

  • Courses7
  • Reviews16

Biography

West Texas A&M University - Marketing


Resume

  • 2009

    MDP

    Higher Education Administration

    Harvard University Graduate School of Education

  • 1983

    PhD

    Marketing

  • 1981

    MBA

    Marketing

  • 1977

    BA

    Marketing & Economics

  • Instructional Design

    Adobe Creative Suite

    Data Analysis

    Market Research

    Event Management

    Higher Education

    Curriculum Development

    Advertising

    Customer Service

    Management

    Editing

    Facebook

    Blogging

    Leadership Development

    E-Learning

    Curriculum Design

    Leadership

    Distance Learning

    Marketing

    Event Planning

    The Heart And The Fist: Student Attitudes On Global Identity And Social Welfare

    Vol 18(3)\n\nABSTRACT: Many universities employ common reader programs as part of their first-year experience

    with goals of exposing students to new ideas

    broadening horizons and effecting change in attitudes toward global

    humanitarian and other aspects of citizenship. Pre- and post-test surveys were administered to students at a regional state university that uses a common reader. Results of the study showed that

    unlike earlier studies

    females and males were not statistically different in measures regarding engagement with the common reader program

    as well as global identification. Furthermore

    students showed marked decreases in global identification and human welfare measures after reading the book.\nCommon reader programs have become a vital part of many university first-year experience orientations. Books intended to challenge or unite incoming freshmen are chosen to create a sense of community with the ultimate goal of retaining students. Readership committees often select books based on their ability to generate discussion

    promote ethics-based education

    develop learning communities

    or a combination of these goals (Barr & Tagg

    1995; Mallard

    Lowery-Hart

    Andersen

    Cuevas

    & Campbell

    2008; Segal

    2011). Despite the development of common reader programs at over 100 universities around the country (Fister

    2011; Twiton

    2007)

    there is very little published assessment of such programs. Although common readers might engage students in discussion

    there is little indication of what students actually gain from the chosen books. This study seeks to understand how a common reader might create community and affect attitudes of incoming freshmen at a Southwest regional university.

    The Heart And The Fist: Student Attitudes On Global Identity And Social Welfare

    Volume 40

    Issue 3

    September 2014

    Pages 556–558

    Pulling Ads

    Making Apologies: Lowe's Use of Facebook to Communicate with Stakeholders

    Nick

    Gerlich

    West Texas A&M University

    West Texas A&M University

MKT 334001

2(1)

MKT 6000

4.5(1)

MKT 6340

4.1(4)

online

MKT 6352

2.5(5)