Resume

• 2011

  Spanish

  Doctor of Philosophy (Ph.D.)

  Sport Management and Policy

  The University of Georgia

• 1999

  MS

  Sport Administration

• 1995

  JD

  Law

  University of Georgia School of Law

• 1990

  BA

  Communications

  BA

  English

• Sponsorship

  Public Speaking

  Leadership

  Sports Marketing

  Media Relations

  Higher Education

  Community Outreach

  Marketing

  Non-profits

  Sports

  Fundraising

  Social Media

  Event Planning

  Sports Management

  Athletics

  Ticket Sales

  Event Management

  Public Relations

  Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing

  Tweets and Crumpets: Examining U.K. and U.S. Regulation of Athlete Endorsements and Social Media Marketing

  Boiler plate inked: Copyright actions brought by tattooists threaten athlete endorser publicity rights

  Tale of Two Trademarks: An analysis of the protection strategies of adidas and Converse.

  From Board of Regents to O’Bannon: How antitrust and media rights have influenced college football

  Kevin Byon

  Like it or not…Coastal Contacts case sets guidelines for “Like-gating” on Facebook

  Comparative Analysis of University Sports in the United States and Turkey: A Review of the Organizational Structure of the National Collegiate Athletic Association and the Turkish University Sports Federation

  Re-conceptualizing reverse meaning transfer: The moderating influence of meaning type

  David Pifer

  Xindan Liu

  Air Qiaodan: An Examination of Transliteration and Trademark Squatting in China based on Jordan vs. Qiaodan Sports

  Sarah Brown

  More than an Athlete: Constitutional and contractual analysis of activism in professional sports

  Kevin Byon

  False Advertising Claims: Analysis of Potential Athlete Endorser Liability

  Jamie Lobpries

  Exploring branding barriers faced by elite female athletes

  Sarah Brown

  I will protect this house: US sport brand trademark infringement claims in China

  Social Media and Sport Marketing. In Fundamentals of Sport Marketing (4th Ed.)

  Andrew Pickett

  Lose like a man: Body image and celebrity endorsement effects of weight loss product purchase intentions

  Jamie Lobpries

  Mary Ann to her Ginger: Comparing extended brand identity of two elite female athletes

  False Advertising on Enhanced Water Labels: An Analysis of Ackerman vs. the Coca Cola Company and Energy Brands Inc (d/b/a Glaceau)

  To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers

  Kevin Byon

  Going Global: What U.S. Sport Products and Brands Should Know About Advertising Laws in China

  Facebook Likes and Sport Brand Image: An Empirical Examination of the National Advertising Division’s Coastal Contacts’ Decision

  Natasha

  Brison

  Brison and Associates LLC

  Texas A&M University

  Athletic Marketing & Management

  Georgia State University

  USA Track & Field

  USA Track & Field

  Director of Business Development

  Partnerships

  & Legal Affairs

  Athletic Marketing & Management

  Clinical Assistant Professor

  Georgia State University

  Texas A&M University

  Assistant Professor

  Bryan/College Station

  Texas Area

  Entertainment

  Sports

  and Real Estate Law

  Brison and Associates LLC