University of Arkansas Little Rock - Management
Assistant Vice President - SBA Product Specialist at Regions Bank
Nancy
Knighten
An experienced business consultant with high emotional intelligence and expertise in: Market Research, Strategic Analysis, Business Planning, Financial Analysis and Forecasting, Online and Social Media Marketing, Stakeholder Collaboration, Outreach Communication, and Business-Level Communications
Masters of Business Administration
Business Administration and Management, General
Adjunct Instructor
• Management 3300 – Principles of Management – Fall 2013, Spring 2014, Fall 2014, Spring 2015, Fall 2015, Spring 2016
o Information provided on organizational behavior including culture, leadership, and social responsibility as featured in the job of manager.
o Understanding of ethical practices, sexual harassment policies, and other human resource particulars.
o Presentations on teamwork, group development, and communication to develop innovation within the business and maintain value chain efficiencies and a competitive advantage by engaging key stakeholders.
• Marketing 4310 – Marketing Research – Fall 2014, Spring 2015, Spring 2016
o Detailed understanding of primary market research including experience in developing the necessary skills and tools to conduct primary market research.
o Development of skills in the use of secondary market research for the use of current opportunity and problem observation and to compile actionable steps for success or solution development.
o Clear understanding of client involvement in the process of market research consultation including development of goals, timelines, method of acquisition of data, and delivery of information.
• Marketing 3350 – Principles of Marketing – Fall 2015
o Information provided on the skills necessary in marketing, career opportunities available, and professional development required.
o Development of skills in regards to the process product or service marketing plan development through coordination with product life cycle and business owner.
o Understanding of the necessary research accomplished to decide the types of marketing, advertising, and compilation of information to ensure the return on investment necessary for success to be measured.
Development of key metrics to identify the success of proposed marketing plans.
Business Administration and Management, General
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