Michelle Defeo

 MichelleD. Defeo

Michelle D. Defeo

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Biography

Fashion Institute of Technology - Marketing


Resume

  • 2013

    Fashion Institute of Technology

    The Henry Wine Group

    Remy Cointreau USA

    Champagne Laurent-Perrier

    Reactor Vodka

    Charged with developing the US market for Champagne Laurent-Perrier.

    Laurent-Perrier US

    Inc.

    Co-Founder / VP Sales & Marketing

    Co-founded a company to develop a technologically advanced and patent-protected alcoholic beverage packaging concept. Managed the new product development process

    secured financing

    and prepared the company for launch and acquisition.

    Reactor Vodka

    Sales Administrator

    Clicquot

    Inc.

    Senior Wine Market Consultant

    Provided sales

    marketing

    and strategic planning services to wineries

    wine industry businesses

    and wine-related nonprofit groups while engaged as a consultant at two Napa Valley-based firms.

    MKF and NewLevel Group

    Sales Representative

    The Henry Wine Group

    VP Champagne

    Wine

    & Vodka

    Vice President of Marketing for the champagne

    wine

    and vodka brands of Remy Cointreau USA

    including Champagne Piper-Heidsieck

    Champagne Charles Heidsieck

    Piper Sonoma

    BearBoat

    Domaine du Grollet

    Rene Junot

    and ZU Vodka.

    Remy Cointreau USA

    New York

    NY

    Adjunct Professor - Direct & Interactive Marketing Dept.

    Fashion Institute of Technology

    President

    Greater New York City Area

    Laurent-Perrier US

    Inc.

    Champagne Laurent-Perrier

    French

    Master of Business Administration - MBA

    Columbia Business School

    Phi Beta Kappa

    BA

    French

    Political Science

    The Court of Master Sommeliers

    Certified Sommelier

    WSET Level 3

    Wine & Spirit Education Trust

  • Strategic Planning

    Product Development

    Marketing Management

    Packaging

    Brand Management

    Sales Management

    Market Research

    Wine

    Champagne

    Pricing

    French

    Luxury Goods

    Negotiation

    Marketing Strategy

    International Marketing

    Marketing

    Advertising

    Food & Beverage

    Business Development

    Business Strategy

    DeFeo

    DeFeo

    Laurent-Perrier US

    Inc.

    MKF and NewLevel Group

    Clicquot

    Inc.

DM 211

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