Resume

• 2014

  AUT University

  Sydney

  Australia

  Professor

  UNSW

  Invitation: AUT: Auckland University of Technology (April–May

  two weeks). Auckland

  New Zealand. Lectured and collaborated with faculty and students. \n\n“Tricks of the Trade: Publishing and Getting Published (In The US).” Seminar/workshop for Faculty and Graduate Students. Auckland

  New Zealand\n\n“Public Relations’ Role In Reviving Democracy Through Dialogue.” Guest lecture to staff and students at the weekly PR Forum for students. Auckland

  New Zealand.\n\n“Dialogue and relationships in PR.” Auckland

  New Zealand. Postgraduate Lecture/Seminar class. Auckland

  New Zealand.\n\n“The New Dialogue: Directions For Social Media.” Industry breakfast seminar. Members of PRiNZ. Auckland

  New Zealand.

  AUT University

• 2010

  Internews International

  U.S.

  Ethiopia

  Switzerland

  Prepared literature review for Whitepaper on Haiti. \n\nPreparation of training materials

  tutorial

  editorial

  and presentation.\n\nWrote Whitepapers: (M&E Toolkits: “Conducting Delphi Research”; “Using Excel Effectively”; “Key Informant Interviewing.”\n\nSkype Tutorial

  “Conducting Delphi Research.” \n\nM&E Presentations: “Using Google Analytics

  ” “Key Informant Interviews

  ” \n\nEdited report on Internews’ Sudan media project.\n\nConsulted on whitepaper: new technology and press freedom

  survey design.\n\nMonitoring and Evaluation Summit. Internews. Caux

  Switzerland. \n\nEnd of Project Evaluation. Internews Local Voices

  Addis Ababa

  Ethiopia. Interviews

  focus groups

  wrote EOP evaluation.

  Consultant

  Internews International

• 2008

  Fort George G. Meade

  Maryland

  Communication Theory training. Trained group of 15 public information officers (including international officers stationed in the US) in principles of communication theory.\n\nLed case study exercises and debriefing.

  Lecturer

  Joint Intermediate Public Affairs Course (JIPAC). Defense Information School (DINFOS)

• 2007

  University of Oklahoma

  UNSW

  Norman

  MICHAEL KENT

  Associate Professor of Public Relations at the University of Oklahoma's Gaylord College.

  Associate Professor

  University of Oklahoma

  Norman Oklahoma

  Data analysis and message design. \n\nAnalyzed and harmonized data from three large survey datasets. \n\nDelivered brief summaries of major finding and tables in multiple formats that were integrated into the final report.

  Consultant: Darfur Public Opinion research Project

  The Annenberg Center for Global Communication Studies

  Villanova. PA

  Communication Audit and Report

  University Web site. \n\nConducted communication audit of the Business Department and Honors program Web sites.\n\nDelivered Report on communication audit and site messages and content.\n\nDelivered Report on Web site design and analytical software.

  Consultant

  Villanova University

  Fort Sill

  OK

  Led informational discussion to group of 20 Officers on how to interact with media.\n\nDeveloped training and presentation materials.\n\nProvided individualized counseling on media interviews.

  Media Relations Training (three times)

  Fort Sill

  Teaching

  research

  and service.

  University of Tennessee

• 1993

  NCA

  ICA

  Division President

  Public Relations

  Ph.D.

  Elected

  Communication Graduate Students Association (CGSA)

  Executive committee

  Faculty Representative. Served on the CGSA “Communication Theory” Committee. Charged with developing and recommending an introductory communication theory course for new graduate students. Chaired the CGSA “Social” Committee. Responsible for developing and planning academic community development activities. Served on the CGSA “Teaching Effectiveness” Committee. Worked to develop strategies for new teaching assistants to develop their teaching skills. Served on the CGSA “Social Coordinator” responsible for planning “Friday Afternoon Club” (FAC) departmental social gatherings. Served as Section Editor: Rhetoric

  Gender

  and Mass/Political Communication. Asia-Pacific Exchange Journal (APEX-J).

  Rhetoric

  Communication

  political science

  Ran FAC

  Purdue University

• 1990

  MS

  Judged team and individual debate events during statewide and national competition.

  Rhetoric and Communication

  University of Oregon

• 1988

  NCA

  Joint Intermediate Public Affairs Course (JIPAC). Defense Information School (DINFOS)

  Paper reviewer. Former division president. Incoming Division president (2015). Chaired the PRIDE Committee.

  NCA

• 1986

  BA

  Founded the Communication Club and elected as first President. Selected as the Communication Student of the Year by the faculty of the department. Member of Student Media Incorporated

  Student Government

  and the Black Awareness Student Union. Fund raising activities for the accounting club. Operated the Student Government Computer Lab. Organized “Speech Fest

  ” a university wide speaking competition.

  Speech Communication

  Broadcasting

  Student Senate

  Communication Club

  BASU

  SMI

  University of Alaska Fairbanks

  Group Communication

  Persuasion

  Organizational Communication

  Interpersonal Communication

  Business and Professional Communication

  Decision Theory

  Public Speaking and Advanced Public Speaking

  Feminist Political Theory

  Religious Rhetoric

  Rhetorical Theory and Criticism

  Organizational Communication seminars

  Nonverbal Communication

  Revolution and Genocide

  Intercultural Communication

  Gender Communication

• Various political candidates.

  GOTV

  Teaching

  Strategic Communications

  Research

  Non-profits

  Public Speaking

  Journalism

  Photoshop

  Curriculum Development

  Editing

  Strategic Planning

  Social Media

  InDesign

  Press Releases

  Illustrator

  Facebook

  Public Relations

  Internal Communications

  Higher Education

  Communication

  Qualitative Research

  Toasts

  Eulogies

  Introductions

  and Other Special Occasion Speeches

  Many books on toasts

  eulogies

  and other special occasion speeches offer you canned speeches that you can memorize. Unfortunately

  that's not how great speaking works. Every gathering of friends

  family

  and professionals is different

  and no off the shelf speech will work in every situation. \n\nHaving to give a toast at a wedding

  or write a eulogy can be a daunting task. Everyone wants their toast to be as good as the one they saw on television

  but most people do not understand what their goal is. Kent's manual on special occasion speaking and funeral oratory provides a step by step guide

  along with speech samples

  and links to online speeches and manuscripts

  so that your speeches can be a moving and memorable experience for your listeners. Kent’s book is witty

  readable

  informative

  and comprehensive. His chapters on toasts and eulogies are the best anywhere.

  Toasts

  Eulogies

  Introductions

  and Other Special Occasion Speeches

  Most communication professionals agree that public speaking is more of an art than a knack. There are many books out there that promise to make you a great speaker in three days

  that provide outlines of speeches you can copy

  or that tell you to \"always begin a speech with a joke.\" Unfortunately

  that's not how great speaking works. The great political

  religious

  and professional speakers who stand the test of time are remembered because of their ability to adapt to the audience and the situation

  not because of their jokes or frivolity. The same is true of great sales people. If every customer is treated the same

  most of them will walk away

  or tell you that they are not interested. People have different needs and respond to different messages. Learning to read your audience and adapt to the unique interests of individuals and groups is central to the process of being a great speaker.\n\nBare Bones Public Speaking offers a comprehensive

  but stripped down version of a basic public speaking textbook. The book features substantive discussions of persuasive

  informative

  and special occasion speaking

  as well as comprehensive treatments of ethics

  visual aids

  delivery

  organization

  logical fallacies

  audience analysis

  and other areas. Bare Bones Public Speaking also includes a comprehensive introduction that lays out the historical roots of public speaking and sets up the practice as a response to rhetorical situations and important social exigencies. At only 43

  000 words

  Bare Bones Public Speaking is about half as long as a standard public speaking textbook

  but will still meet one-hundred percent of your needs. With clearly defined lists

  sample outlines

  links to prominent and timely speeches

  and suggestions on how to succeed in a variety of communicative situations

  Bare Bones Public Speaking offers features found only in the most expensive academic textbooks costing $75–100.

  Bare Bones Public Speaking

  Public relations professionals are increasingly called upon to understand

  embrace

  and use technological advancements in their work. Which communication technologies are worth embracing? Which technologies contribute to organization–public relationships? This essay explores public relations’ fascination with new technology. In this essay

  we conduct a case study of Second Life

  asking “do new technologies help practitioners to build relationships with publics?” If yes

  what evidence exists? If not

  why are practitioners rushing in to embrace unproven tactics?

  The death of Second Life: A case study of a (old) new “technology.”

  Pop

  Saffer

  This whitepaper reports the results of an international Delphi study of technology experts that consulted with managers

  communication professionals

  academics

  computer scientists

  and entrepreneurs.

  Where Will Technology Take Us? New Directions in Social Media

  Maureen Taylor

  This article examines one issue in how public relations students are socialized in their understanding of the value and power of social media in the practice of public relations. The public relations academic research about social media is explored

  as well as the professional claims about the value of social media as a public relations tactic. The researchers conducted a content analysis of 1 year of Public Relations Tactics issues. The data are viewed through the theoretical frame of the socialization literature (Jablin

  1987). The results suggest that claims of social media power far outweigh evidence of social media effectiveness as a communication tool. A disconnect exists between what authors of Public Relations Tactics pieces view as the potential for social media and the research findings about the effectiveness of social media. The final section of the article discusses the implications for public relations educators

  professional associations

  and practitioners as they consider social media tactics in public relations strategy.

  Anticipatory Socialization in the Use of Social Media in Public Relations: A Content Analysis of PRSA's Public Relations Tactics.

  The practice of public relations has become increasingly complex — practioners need more than “technical skills” to succeed

  they need critical thinking

  rhetorical and communication skills to adapt to sophisticated technological and diverse environments. Public Relations Writing: A Rhetorical Approach shows readers that successful communication through any platform

  from blogs to brochures

  requires compelling prose and the ability to use language effectively.\n \nBy incorporating chapters that focus both on ideas and communication principles

  as well as practical knowledge of an assortment of writing contexts

  Public Relations Writing: A Rhetorical Approach prepares you for the dynamic field of public relations.

  Public relations writing: A rhetorical approach

  Pop

  Husted

  Carr

  This essay discusses the usefulness of analytical software for public relations and communication professionals. Using data from four organizations (academic

  professional

  governmental

  and activist)

  the authors unpack web analytic tools and their potential for improving the strategic communication skills of students.

  Learning Web analytics: A tool for strategic communication

  Invited chapter in the handbook of public relations talking about where social media has been and is going.

  Chapter 45: Directions in social media for professionals and scholars.

  E-publishing is the wild west of book publishing. Although there are many books available about how to format Kindle books for PCs

  there are few if any Mac books available. Many of the instructions about how to format and upload content for the Kindle are just plain wrong

  even the instructions on Amazon! In this comprehensive manual

  Kent talks about basic design and formatting issues

  advanced formatting

  issues

  what is possible in a Mac–Kindle formatting world

  and how to produce a compelling e-book using only a Mac computer and Microsoft Word. Using a Mac for Kindle: Secrets and Lies of Successful Formatting is a must have for any new Kindle publisher and will also teach old hands a thing or two.

  Mac to Kindle: Secrets and Lies of Successful Formatting

  White paper on the future of new technology.

  Rebeca Pop

  Adam Saffer

  Michael

  The Annenberg Center for Global Communication Studies

  Villanova University

  Fort Sill

  University of Tennessee