Melinda O'Brien

 Melinda O'Brien

Melinda O'Brien

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Biography

University of Phoenix Salt Lake - Marketing


Resume

  • 2003

    University of Phoenix

    Austin

    Texas Area

    Facilitate undergraduate and graduate level courses in marketing

    consumer behavior

    public relations

    management

    and business strategy. Certified Advanced Facilitator 2012

    Lead Faculty MBA Marketing 2006 - 2009 Utah Campus. Course development for marketing and risk management - Westminster College and US Ski & Snowboard Association (USSA) national club coaching education and certification program.

    Part-time Marketing & MBA Faculty

    University of Phoenix

  • 2002

    OZociates

    Ambit Energy

    Create and implement strategic visioning

    marketing and business plans

    project management

    communication strategies

    and market research. Strategy consultation for businesses and their clients

    including

    requests for proposal (RFP). Provide new product development services

    identification of revenue streams for new and existing products

    competitive analysis

    local market analysis

    competitive positioning

    presentation development and delivery

    advertising

    market segmentation

    product positioning

    sales

    and budgeting strategies. Clients include: US Ski and Snowboard Association; Dental Select; Kassing & Andrews Advertising; Mind Riot Productions;H&K Trucking; It Is This Big; Health Insight; Ogden Eccles Dinosaur Park; Utah Disaster Kleanup; Whimsy Clothing; Cherella; ClearMind; Kat’s Paint Kits; Amazon Advertising; Matthew Zito

    LLC.

    OZociates

    Women Business Enterprise National Council

  • 2000

    MBA

    Marketing Certificate

    Westminster College

    MBA

    Diverse Business Enterprise

    CA PUC The Supplier Clearing House

    Women Business Enterprise

    WBENC

    Women Business Enterprise

    City of Austin

    Federal Energy Regulatory Commission - market base rate authority

  • 1999

    Advanced Technical Center

    Energy Utility Group

    LLC

    SLC

    UT

    Advanced Technical Center (ATC) provided Microsoft and Novell certified training for systems engineers and programmers. As CMO

    my responsibilities included:\nPlanned

    implemented

    and managed marketing of products and services for B2B and B2C business division. Researched

    analyzed

    and monitored financial

    technological and demographic factors to capitalize on opportunities. Established and strengthened relationships with industry stakeholders and key community and strategic partners. Developed market penetration

    product positioning

    packaging

    and pricing strategies while managing ad agency relationships and media buys

    academic partnering programs

    budget development

    and cost/profitability analysis. Identified additional target Universities and developed sales and marketing strategies for a national roll out. Responsible for all press releases

    media campaigns

    branding and creative direction.

    Chief Marketing Officer

    Advanced Technical Center

    Ambit Energy is Inc. 500's #1 fastest growing privately held company in the country. The company is public utility and energy retail provider selling traditional source energy & 100% renewable e-green certified electricity and/or gas in TX

    NY

    MD

    PA

    IL

    NJ

    CT

    Washington D.C.

    MA

    & CA to residential and small businesses. Saving residential and small business customers on average 20% to 50% on their current bills and assist them in reducing their carbon footprint by 63%. The company offers an affiliate program for non-profit and for profit organizations

    which provides a phenomenal recurring revenue stream based on customer participation. My current affiliate customers include Independent School Districts in Texas and Helping Orphans Worldwide of CA. For more information email me at melinda.ambitenergy@yahoo.com.

    Senior Independant Consultant

    Austin

    Texas Area

    Ambit Energy

  • 1997

    Melinda

    Zito O'Brien

    Knowledge Alliance

    Acumen BioLogics

    Inc.

    Knowledge Alliance provided Microsoft and Novell certified training for systems engineers and programmers. Myself and a small team conceptulized and developed the College Partnership program. As Director of Academent Partnerships Business Development

    my team and I: Grew annual revenues to from zero to $850

    000 in 1998 by penetrating a new $2 billion target market segment. Closed e-learning contract with the largest community college in the nation by partnering with Microsoft and Novell. Responsible for Utah Higher Education Authority relationship

    all contract negotiations

    legal

    and software licensing. Developed and marketed the Knowledge Alliance brand while managing branch operations

    budgets

    forecasting

    marketing

    courses

    computer-based training

    class scheduling

    hiring

    training

    and career development for employees.

    Knowledge Alliance

    Co-Founder/CEO

    Acumen BioLogics

    Inc. is an on-line software company providing blood chemistry testing

    analysis

    and education tool for Doctors and their patients

    corporate wellness

    occupational OSHA testing

    and direct to consumer affordable blood testing and educational reports (www.myhealthresults.com). Goals - Grow Acumen BioLogics products and services offerings national and international. To revolutionize healthcare clinical research to real time analysis providing healthcare providers and their patients real time analysis tools to improve quality of care

    development preventive care

    maximize access to emerging and benchmarked treatments both traditional and complementary.

    Acumen BioLogics

    Inc.

    Energy Utility Group

    LLC

    Austin

    TX

    Energy Utility Group LLC offers consulting services to enterprise and federal

    state

    and local governmental customers. The services offered by Energy Utility Group is provided through strategic agreements with a vast number of retail energy providers (REPs) from regional to national

    which provide clients the best product options and pricing for each specific business need. Energy Utility Group holds certificates as: \n\nFederal Energy Regulatory Commission - Market-Based Rate Authority for:\n PJM; NY ISO; ISO New Englan;

    CAISO; Midcontinent ISO; and Southwest Power Pool;\nWomen Business Enterprise National Council (WBENC); \nERCOT Class 1 Aggregator #80388\nCommonwealth of Massachusetts - Licensed Electricity Broker #EB-387\nTexas Historically Underutilized Business (HUB);\nWomen Business Enterprise (WBE);\nDepartment of Transportation Texas Disadvantages Business Enterprise (DBE);\nCalifornia Public Utility Commission Supplier Clearing House Certification #14030129.\n\nAt Energy Utility Group

    customers are educated on a variety of product offerings and associated risks. The company offers natural gas micro-generation and compressed natural gas fueling

    LED

    and solar options for our customers. Energy Utility Group’s wholesale and retail expertise provides enterprise customers a unique understanding of how market conditions

    trends

    and products work together to optimize savings while minimizing risks and exploit windows of opportunities. \n\nThe company operates in U.S. deregulated areas

    which are: Texas; California; Illinois; Ohio; Pennsylvania; Michigan; New Jersey; New York; Maryland; Washington D.C.; Delaware; Connecticut; Massachusetts; Maine; Georgia; Virginia; and Florida.

    CEO/Managing Member

  • 1994

    Hunter Douglas

    Hunter Douglas

    Bachelors of Art

    Business - Magna Cum Laude

  • Marketing Management

    Market Analysis

    Energy

    Team Building

    Facilitators

    Utiltiy Savings

    Marketing Strategy

    Natural Gas

    Business Strategy

    Business Planning

    Residential Utility Saving Analysis

    Electricity

    Small Business

    Innovation

    Small Business Utility Savings Analysis

    Green 100% Renewable Energy

    Marketing Communications

    New Business Development

    Team Leadership

    Large Commericial Utility Proposals

    Zito O'Brien