Education

• Oakland University

  post-master's certificate

  Higher Education
  
  

• Oakland University

  M.A.

  English
  
  

• Oakland University

  Admissions Marketing Manager

  
  Managed digital and print marketing and communications for undergraduate admissions, graduate admissions, and student affairs division of Oakland University. Provided social media support and strategic communication plans for internal and external audiences.
  

• Oakland University

  Communications Coordinator

  
  Coordinated all web and written communications in partnership with University Communications and Marketing. Managed email campaigns in CRM and provided communication support for extensive calendar of recruitment activities.
  

• Oakland University

  Assistant Director of Enrollment Marketing

  
  Assisted with the planning and execution of Oakland University's strategic advertising campaign for undergraduate recruitment, graduate recruitment, and general branding. Coordinated creative production for video, commercial, digital and outdoor advertising. Managed internal marketing and web strategies for all departments within student affairs division, working to integrate messaging and support university recruitment and retention goals.
  

• Alma College

  B.A.

  English
  
  

• Alma College

  Associate Vice President for Marketing

  
  Oversee marketing efforts for Alma College, including graphic design, web, digital and social media. Collaborate with campus colleagues and vendors in the planning, coordination and production of marketing initiatives. Act as steward of the college brand, responsible for assuring consistent and appropriate use of the college’s graphic standards. Determine the best media and distribution approaches to convey Alma’s key messages.
  

• Alma College

  Assistant Vice President for Advancement

  
  Managed the development, implementation and evaluation of the college’s advancement communications and marketing strategies and provide overall leadership for annual giving, donor relations and stewardship, prospect research and management, and advancement services.