Resume

• 2000

  Spanish

  Master's Degree

  Media Arts

  Emerson College

• 1986

  Bachelor's Degree

  English

  University of Massachusetts at Lowell

  Productin/TV/Non-Broadcast Media

  Media Theory

  Editing

  Graduate Studio Production

  Spanish

  Graduate Video Production

  Crisis Communication

  New Media Production

  Technology

  Research Methods

  TV News Magazine/Documentary Production

• Haverhill Community Television 25th Anniversary Trailers

  For our 25h anniversary

  we got our wonderful community together to make these special trailers! 1) Two in the Chamber 2) Fox Patrol '76 3) Oh Crap

  I'm Old! 4) Teen Monsters in Lust

  HC Media's Movie Trailer Travesty-A fun way to build community

  Educator of the Year 2013

  The 2013 Educator of the Year awards hosted by the Haverhill YMCA.

  The Power of a Teacher Beyond 180 Days-YMCA

  Public Relations

  Community Development

  Community Relations

  Television

  Marketing

  Nonprofits

  Broadcast

  Strategic Planning

  Marketing Strategy

  Press Releases

  Internal Communications

  Media Relations

  Marketing Communications

  Crisis Communications

  Event Planning

  Community Outreach

  Public Speaking

  Writing

  Production

  Fundraising

  Y for All 2013 Kick-Off Celebration

  Please be my guest at the Y's 2013 Y for All Breakfast Celebration. \n\nWhen: Friday

  March 8

  2013\n\nWhere: The Haverhill Country Club\n\n58 Brickett Lane

  Haverhill

  MA\n\n Time: 8:00-9:30am\n\nWhy: The Y is a powerful association of men

  women and children of all ages

  and from all walks of life

  joined together by a shared passion: to strengthen the foundation of our community. With a commitment to nurturing the potential of kids

  promoting healthy living and fostering a sense of social responsibility

  the Y ensures that every individual has access to the essentials needed to learn

  grow and thrive. Though the world is unpredictable

  one thing remains certain - the Y is

  and always will be

  dedicated to building healthy

  confident

  and secure children

  adults

  and families.\n\n \nCo-Chairs of this event are the fabulous Judy Drapeau and Cindy Cavallaro

  and they have planned a morning of delicious food and inspirational speakers including our honorary chairman Brian Dempsey. Also

  be the first to congratulate our 2013 Y for All Champions ~ Tom Mortimer

  President of Haverhill Bank

  David Youngblood

  President of Youngblood Electric

  Denise Johnson

  Constituent Services Representative/Office of Congresswoman Niki Tsongas

  and Clint Clay

  Y Sports Director.\n\nWhat better way to start your weekend?\n\n Please let me know if you can join us! \n\nThis is a complimentary event ~ no ticket purchase required! :)\n\n If you have any questions

  please do not hesitate to call or email me.\n

  Tracy Fuller

  Executive Director Haverhill YMCA

  Brian Dempsey

  Honorary Chairman

  Cindy Cavallaro

  Co-Chair

  Judy Drapeau

  Co-Chair

  O'Neil

  Mary

  O'Neil

  HC Media

  Summerfuel at Harvard

  Serenity at Summit New England

  Merrimack Valley Hospital

  Serenity at Summit

  Greater Lawrence Family Health Center

  Steward Health Care

  Northern Essex Community College

  Haverhill

  Massachusetts

  Serenity at Summit New England

  Steward Health Care

  Managed all aspects of marketing among three regional hospitals. Provided guidance and support to the hospital presidents and senior leadership teams. Worked across all levels of corporate and hospital-based management including employed and independent physician groups.\n\n•Successfully converted marketing and communication plans into tactical programs to highlight

  create awareness and drive revenue for targeted service lines and physician groups. Consistently achieved planned patient flow and referral goals.\n\n•Initiated and oversaw the planning and production of strategic marketing events attracting hundreds of attendees and driving volume to physician practices and hospital service lines. Demonstrated significant success in growing business for newly acquired physician practices.\n\n•Significantly broadened awareness of each hospitals’ unique programs and priorities by aligning business goals with community health assessment research.\n\n•Presented structural and tactical marketing recommendations to executive management at Steward. \n\n•Worked collaboratively with corporate marketing and PR teams to ensure consistent and accurate messaging across all regions. \n\n•Cultivated

  directed and mentored local marketing and PR teams. Developed and fostered cohesive collaboration and solid working relationships among groups across the region resulting in improved workflow and generation of ideas.

  Regional Marketing Director

  Greater Boston Area

  Cambridge

  MA

  Summerfuel at Harvard

  Serenity at Summit

  Haverhill

  MA

  Treatment Representative

  Lawrence

  MA

  Generated and managed all public relations and marketing opportunities. Developed and supported all fundraising and media initiatives. Coordinated and released region-wide communications to increase the visibility of GLFHC. \n\n •Spearheaded creating in-house Public Relations and Marketing department for family practice health agency supporting 50

  000+ patients within the Merrimack Valley region.\n\n•Organized and led cross-functional teams and established GLFHC’s first major fundraising event \n\n•Developed relationships within the community and secured significant donations \n\n•Produced a bi-lingual television health series

  “For Your Health”

  created educational videos titled “Health Corner

  ” and initiated Public Service Announcements for Univision to educate and support GLFHC community.\n\n•Initiated and oversaw production of a local radio show called “A Pulse on Health” produced in both English and Spanish on WCCM 1490 AM and WECE 1110 AM.\n\n•Successfully directed Senior Leadership on all public relations and media outreach. Crafted speeches and talking points for CEO.

  Public Relations Coordinator

  Greater Lawrence Family Health Center

  Basic Writing-Instructed diverse student population in basic writing and composition techniques. Developed creative writing assignments designed to bring skills to the college level.

  Northern Essex Community College

  Director of Special Media Productions and Public Relations

  HC Media

  Director of Public Relations and Marketing

  Led Public Relations and Marketing team supporting Merrimack Valley Hospital with innovative and business-building marketing plans and community outreach programs. Served on Senior Leadership and instructed executives on all public relations and media strategies.\n\n•Developed and implemented effective strategic and tactical marketing programs for assigned Massachusetts and Southern New Hampshire regions. Met corporative directive for budget cuts

  transitioned public relations department in-house

  and achieved significant cost savings.\n\n•Reached more than 100

  000 people annually through wellness programs

  health fairs

  promotional events

  and city-partnered initiatives. \n \n•Managed marketing and outreach for all new physician practices

  resulting in successfully run independent practices within 6-12 months. Established physician relations specialist role to maintain and develop all new referral activity.\n \n•Created new product press releases

  identified appropriate venues for media pitches resulting in successful story placement. Produced local radio and television programs highlighting hospital’s business priorities. \n\n•Envisioned and launched “Ladies Night” a health care educational forum which generated 1

  000+ attendance. Consulted and directed partner hospitals within Essent Health Care on the development and implementation of similar events and outreach programs.\n \n•Recruited

  trained

  and motivated a loyal volunteer corps of 100+\n.\n•Represented hospital at business and community aligned functions and events. Appointed as co-chair of the Haverhill Chamber’s most successful fundraising conference. Elected as president of the Haverhill YMCA board of directors establishing a strong partnership in line with hospital goals.

  Merrimack Valley Hospital