Maria E. Barua
- Courses5
- Reviews14
- School: Texas Woman's University
- Campus:
- Department: Business
- Email address: Join to see
- Phone: Join to see
-
Location:
304 Administration Dr
Denton, TX - 76204 - Dates at Texas Woman's University: July 2014 - May 2020
- Office Hours: Join to see
N/A
Would take again: Yes
For Credit: Yes
1
0
Mandatory
Poor
Simply completed this course. She doesn't give input on anything you turn in so you do not understand what you got off-base on assignments. She likewise takes always to evaluating things.
N/A
Would take again: Yes
For Credit: Yes
2
0
Mandatory
Poor
Professor Barua is a little bit rude. But her class is not that difficult. She will assign a surprise group assignment at the end of the course which is inconvenient when trying to contact people towards the end of the semester because this is an online course. However, just do your part and definitely you will pass.
N/A
Would take again: No
For Credit: Yes
0
0
Not Mandatory
online
Awful
Get ready for one of the toughest courses you'll take. Professor Barua's homework is not clear and is difficult to follow. Honestly, you have to figure it out on your own. Exams are difficult, even if you read everything in book and PowerPoints. I don't recommend her class.
Biography
Texas Woman's University - Business
Resume
2008
Doctor of Philosophy (Ph.D.)
International Business: Marketing - Supply Chain
Managerial
Ph.D. Project Member since 2009\nBeta Gamma Sigma Honor Society\nAmerican Marketing Association
Member\nAcademy of Marketing Science
Member\nPublic Relations Society of America
Member 2002-2008\nAdvertising Federation
Member 2004-2008
The University of Texas at El Paso
2000
Master of Business Administration (MBA)
Business/Commerce
General
The University of Texas at El Paso
1995
English
Spanish
Italian
Bachelor of Business Administration (BBA)
Marketing
The University of Texas at El Paso
Statistics
Teaching
SPSS
Marketing
Automotive
Data Analysis
Public Relations
Spanish
Qualitative Research
“A Proposed Model of Supply Chain Management: The Cooperation-Competition-Opportunism Continuum
”
Donald A. Michie
“A Proposed Model of Supply Chain Management: The Cooperation-Competition-Opportunism Continuum
”
“Generational Analysis of Hispanics in the United States: The Acculturation to a Puffery-Laden World
”
Gudwin J. Udo
“Development and Diffusion of Customer Relationship Management Across Disciplines: Fad or Fashion?
”
Donald A. Michie
John Hadjimarcou
Fernando R. Jiménez
Abstract: The paper investigated puffery as a mechanism facilitating the acculturation and socialization levels of Mexicans (immigrants) and Mexican-Americans in the U.S. Our paper found Mexican immigrants to be more susceptible to puffery claims than Mexican-Americans. This finding has significant implications for promotional strategy and policy.
“A Cross-National and Cross-Generational Study of Consumer Acculturation to Advertising Appeals”
“Supply Chain Management: Impact of Customer Relationship Marketing on Performance Under Cooperation and Competition Strategies”
Abstract: The dissertation investigation proposes a modified supply chain management model that is grounded on marketing theory and the concept of production sharing. Specifically
the model challenges the traditional cooperation-conflict continuum of strategic marketing management with a new managerial approach based on cooperation-competition- opportunism continuum. I investigate the significance of the new model in explaining behaviors in the supply chain management and its performance. In addition
I investigate whether the proposed managerial continuum (cooperation-competition-opportunism) is consistent with other behaviors including dyadic goals
dependency
power
conflict
cooperation
trust
and satisfaction such that coordination and supply chain performance is enhanced. \r\n\r\nThe research design is unique. I am collecting dyadic data at 3 levels: manufacturer
tier 1 supplier and tier 2 supplier. I capture the perspective on both sides of the relationship that exists between the manufacturer and his 1st order supplier and between the 1st and 2nd order supplier (the supplier to the supplier). In addition
I am investigating the extent to which Customer Relationship Marketing characterizes supply chain management. Eighty-percent of my on-line survey data is collected. I expect to complete data collection by September 1 and all degree requirements by December 2012.\r\n
Barua
Barua
Texas Woman's University
UTEP
The University of Texas at El Paso
UTEP
El Paso
TX
My dissertation research focuses on a new model of Supply Chain Management. I gathered data from OEMs
Tier 1 and Tier 2 suppliers in the Auto Industry in Mexico.
Supply Chain Management -- Auto Industry Researcher
Denton
TX
Assistant Professor
Texas Woman's University
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