Resume

• 2011

  AACSB Postdoctoral Certification

  Management & Marketing

  Tulane University - A.B. Freeman School of Business

  18 Graduate Level Hours

  Marketing

  Texas A&M University-Commerce

  Advanced Google Analytics - Certificate of Completion

  Google

  Online Marketing Fundamentals

  Google

  Social Selling Certification

  Hootsuite

  E-mail Marketing

  HubSpot Academy

  Content Marketing

  HubSpot Academy

  Social Marketing Certification

  Hootsuite

  Twitter Flight School Certification - Marketing Leadership

  Twitter

  Inbound Sales Certification

  HubSpot Academy

  Inbound Certification

  HubSpot Academy

  Google Analytics for Beginners - Certificate of Completion

  Google

• 2008

  Doctor of Philosophy (Ph.D.)

  Higher Education/Higher Education Administration

  Jackson State University

• 2002

  Master's degree

  Public Administration

  Southern University and Agricultural and Mechanical College at Baton Rouge

• 1999

  Bachelor's degree

  Marketing

  Beta Gamma Sigma

  Alpha Kappa Alpha Sorority

  Inc.

  Southern University and Agricultural and Mechanical College at Baton Rouge

• Qualitative Research

  Grant Writing

  Academic Advising

  Teaching

  Research

  Higher Education

  University Teaching

  Curriculum Design

  Community Outreach

  SPSS

  Public Speaking

  Statistics

  Student Affairs

  Data Analysis

  Student Development

  Exploring a Resource Dependency Perspective as an Organizational Strategy for Building Resource Capacity: Implications for Public Higher Education Universities

  Declining state revenue

  increased expenditures and rising costs at public universities are critical issues that are further heightened by the current economic environment. In an effort to address the challenges associated with reduced revenue and rising costs

  this theoretical paper will explore how public institutions can leverage the resource dependency theory framework for strategy formulation and increased resource capacity. The organization of the paper begins with an introduction that sets forth the topic parameters and rationale of the paper. This is followed by a literature review that provides an overview of pertinent fiscal issues and strategies that were designed to mitigate these issues in public higher education. The authors then introduce the resource dependency theory and its linkage to public higher education based\r\nupon an understanding of the institution’s interdependence with the external environment. Based upon the resource\r\ndependency theory

  the authors discuss strategies that can garner greater resources and serve as a guide for university administrators and leaders during strategic planning efforts.

  Exploring a Resource Dependency Perspective as an Organizational Strategy for Building Resource Capacity: Implications for Public Higher Education Universities

  Assessment of student learning and engagement is not new to higher education institutions

  particularly business schools. For example

  the Association to Advance Collegiate Schools of Business (AACSB International)

  an accrediting body for business schools

  devoted less than 10% of the accreditation criteria and sub-criteria to assessment prior to 2003. This newfound emphasis on assessment is a result of greater public accountability on behalf of state legislators

  private donors and taxpayers who are holding colleges and universities accountable for justifying funds that are quickly diminishing in the area of higher education. This level of accountability is further heightened by financial pressures and other priorities

  such as healthcare

  K-12 education

  and crime prevention

  have caused state and federal governments to accept the argument that a college education should be viewed as less of a public investment to an educated citizenry and more as a consumer good of primary benefit to the student. Consequently

  the higher education market has become increasingly competitive for resources such as students and external funding. In an effort to address the challenges associated with increased competition for students and resources

  this theoretical study will explore how one Business School has leveraged its assessment results from its Graduate Exit Survey

  along with employing components of the Identity Salience Model of Relationship Marketing Success theory in order to develop relationship marketing based strategies designed to retain and recruit students and garner greater resources.

  The relationship between the assessment of student learning outcomes and the marketing process of institutions: A case study.

  Kimberly K.

  Powell

  Ph.D.

  Southern University and A&M College - College of Business

  Southern University and Agricultural and Mechanical College at Baton Rouge

  Southern University and Agricultural and Mechanical College at Baton Rouge

  Assistant Professor of Marketing

  Southern University and A&M College - College of Business