Resume

• 2012

  Mount Royal University

  Optimal Payments Plc (Formerly Neteller)

  Calgary

  Canada Area

  Consultant for The City of Calgary’s Corporate Marketing and Digital Project Management team

  providing thought leadership and guidance for corporate program and web and digital project for the City. Responsibilities include working with multiple teams

  new technology

  and implementing dynamic web and digital environments. This role is very broad in its responsibilities. Every day I engage with marketing

  communication and web & digital teams to define requirements

  manage multi project(s)

  service-levels

  and reporting – just to name a few. I get the opportunity to work alongside truly talented teams including business partners

  functions

  and business units - bringing them together to create a collaborative

  innovative

  and high-performing team

  Integrated Marketing Communications Consultant - Web / Digital

  The City of Calgary

  Calgary

  Canada Area

  Manage the conceptualization

  planning and execution of digital

  technical

  marketing and business strategy projects and programs. Build effective relationships with clients and manage project teams and vendors to deliver projects to agreed upon scope

  budget and timelines.

  Project Manager

  City of Calgary

  • Successfully managed a high volume restaurant/bar

  increasing sales by 10 % in the management program. The management program included core business functions; operations

  business management

  sales

  budget development

  and marketing.\n• Managed operations and annual sales in excess of £ 1 million

  supervising customer service for over 3

  000 clients per month. Accountable for budgeting

  cost control

  payroll

  general accounting and full profit and loss. \n• Monitored and analyzed consumer

  industry and competitive behaviour in the UK market and provided local market expertise to the All Bar One team to gain the best customer satisfaction.

  Assistant Manager

  London

  United Kingdom

  All Bar One Uk

  • Promoted and transferred within 3 months working for Living Systems Germany to the UK to develop Living Systems’ marketing program.\n• Devised a series of online advertising and communications initiatives that produced brand awareness in specifically targeted markets. These initiatives included the design and implementation of banner ads

  advertising campaigns

  and web page design for the new brand-marketing message.

  Living Systems UK & Germany

  Optimal Payments Plc (Formerly Neteller)

  Calgary

  Alberta

  • Managed the Web & Social Media program and strategies

  including revenue ownership and new member acquisitions for the NETELLER stored value business.\n• Successfully launched a global web site redesign in 13 languages

  working closely across Product and IT teams during launch.\n• Created and launched the new social media program (Facebook

  Twitter

  YouTube

  Corporate Blog) and strategies to achieve 20% member engagement.\n• Implemented the global SEO program to attain 30% for new member acquisition with support from a SEO Agency

  Marketing Program Manager: Web and Social Media

  Responsible for the e-marketing and marketing research for an e-Business incubator. Aided in the development of key marketing strategies in numerous e-Business start-ups.

  FreeView.com

  ITC Systems

  • Assisted in creating and providing technical support material

  sales communication and sales support to the field.\n• Analyzed of key competitors within our various marketplaces and the dissemination of the information to ITC Systems’ sales personnel. \n• Created of statistical and competitive analysis reports. \n• Supported the development and delivery of internal information to the sales force and online/offline external communication pieces to customers.

  Marketing Assistant

  Toronto

  Canada Area

  Teaching undergraduate marketing course.

  Mount Royal University

  Principal

  Imology provides a full range of marketing services

  with an emphasis on digital and social media marketing. All services are undertaken with an understanding of your business and objectives

  and a focus on measuring results.\n\nWe work with business owners and independent professionals to maximize their activities and presence on Facebook

  Google +

  Linkedin and Twitter which yields quantifiable and profitable results. Specializing in creating an overall social networking strategy for your business

  then empowering you to roll out the campaign using no and low cost techniques.

  imology

  City of Calgary

  • Developed and executed integrated marketing and communication plans and strategies for a B2C and B2B website

  delivered short and long-term revenue and profit targets in line with corporate objectives \n• Executed brand management projects ensuring effective and efficient delivery within budget commitments while adhering to corporate branding standards\n• Composed

  distributed and tracked surveys and monthly e-newsletters to customers\n• Utilized a web analytics tool to compile performance metrics for usage of external website and managed Google AdWords campaigns providing the Corporation with analysis of activity in alliance with business objectives\n• Liaised with corporate communication teams to develop interactive products

  promotional items and advertisements.

  Marketing and Web Business Analyst

  Calgary

  Canada Area

  CodeExcellence is in the business of analyzing custom code to detect areas that are potential hazards in the system. We provide management with a comprehensive analysis of the quality of code to help mitigate risks from software that does not conform to best practices.

  Manager

  Marketing & Client Services

  Calgary

  Canada Area

  CodeExcellence

• 2006

  Masters

  Thesis Topic - Online Branding in the Web 2.0

  Marketing

  Winner of best overall dissertation in Marketing

  The University of Glamorgan

  Master Design Certificate - Web Design

  SAIT

  Dare to Lead™ Trained

  Dare to Lead Trained

  Charter Institute of Marketing (CIM)

  Post Graduate Diploma Marketing

• 2001

  French

  German

  English

  Part of University of Victoria's International Exchange Program. Spent one year at the Universität Mannheim.

  International Business

  Universität Mannheim

• 1998

  Bachelor of Commerce

  International Business

  Commerce Student Society - Social Event Director

  University of Victoria

• 1996

  Arts & Science Diploma

  Dean's List 92% average

  Arts & Science

  Mount Royal University

• E-commerce

  B2B

  Social Media Marketing

  Business Strategy

  Program Management

  SEO

  Web Project Management

  Google Analytics

  Blogging

  Web Analytics

  Marketing Strategy

  Google Adwords

  Online Marketing

  Marketing Communications

  Digital Marketing

  Social Media

  Start-ups

  Digital Strategy

  Online Advertising

  Facebook

  O'Brien

  Kimber

  O'Brien

  CodeExcellence

  City of Calgary

  FreeView.com

  ITC Systems

  City of Calgary

  Living Systems UK & Germany

  imology

  All Bar One Uk