Kevin Bishop
- Courses1
- Reviews1
- School: University of Saskatchewan
- Campus:
- Department: Art
- Email address: Join to see
- Phone: Join to see
-
Location:
Saskatoon, SK - Dates at University of Saskatchewan: August 2011 - August 2011
- Office Hours: Join to see
Biography
University of Saskatchewan - Art
VP, Performance at Reprise Digital & Apparently An Award Winning Marketer
Marketing & Advertising
Kevin
Bishop
Toronto, Ontario, Canada
Kevin spent his formative years trying his best to avoid the adverse effects of close proximity to active nuclear reactors. He went to art school as the result of a crippling fear of financial stability. It went great.
Joining Reprise Media in 2012, Kevin was quickly able to adapt his creative energies and passion for communication to develop and execute advanced Paid Search strategies. In 2014, Google awarded Kevin one of the first ever Search Excellence Awards in Canada – so he must have done something right.
Then in 2016 Marketing Magazine named him one of its Top 30 under 30. So that Google thing wasn't a total fluke. His parents finally got over the art school thing.
Currently as VP, Performance Kevin ensures that Reprise is executing the smartest search, social and mobile campaigns is the country. Or so he say every day in the mirror.
Experience
University of Saskatchewan
Graduate Teaching Fellow
Instructed ART 112.6 - Foundations of Drawing
Wrote own syllabus and curriculum
Responsible for the supervision and evaluation of 30 first year university students
Organization of class events, such as life drawing and gallery tripsReprise Media
Director, Search Performance
Ensuring that Reprise Media does the best search in the country.
Reprise Media
Search Strategist
Curiosity is Strategist DNA. I didn’t just want to see how things worked, but loved the whole process of finding out ‘why’. I was immersed in the search craft, and was always open different ways of thinking, and always share my new found insights.
Responsibilities Included:
- Learn everything you possibly can
- Supporting management of SEM campaigns
- Supplying data for all team reporting
- Proactively keeping team updated on findings
Reprise Media
VP, Digital Performance
Ensuring that Reprise Media does the best search (and social now) in the country.
Reprise Media
Associate Search Manager
I wanted get under the hood, tune the engine and wasn't afraid to get my hands dirty. The search accounts were now my babies. I started to connect all of the dots and see beyond just the numbers. The tiniest fluctuation in account CPCs sends off warning bells in my brain.
I wanted to go fast. New tactics and betas are my fuel – I couldn’t wait to get my hands on the newest and shiniest AdWords toys. Always pushing forward, always improving - I was not satisfied until the machine was running at full capacity.
Responsibilities Included:
- Day to day account optimization
- Insight generation for client reporting
- Establishing a proper working cadence with vendor where appropriate
- Cultivation of a stable account ecosystem for reliable test and learnsReprise Media
Search Manager
Managers strive to understand what everyone wants; from clients to team members and you'll get them just that. I set the agenda. An efficiency machine, I was a ruthless when it comes to advanced optimization. I turned data points into works of art, reporting with confidence, and I knew practice makes perfect.
Responsibility Included:
- Management and development of account team
- Developing best in class search strategies
- Leading client communication
Education
University of Saskatchewan
MFA
Fine Arts
University of Saskatchewan
Graduate Teaching Fellow
Instructed ART 112.6 - Foundations of Drawing Wrote own syllabus and curriculum Responsible for the supervision and evaluation of 30 first year university students Organization of class events, such as life drawing and gallery tripsQueen's University
BFAH
Fine Arts
