Serpentine New York Gallery

Director of Strategy

Monitoring of the business environment, competition, market, industry, and consumer trends. Developing short- and long-term goals, objectives, and metrics across functional areas. Creating business plans and cases for projects, collaborations, and alliances, domestically and globally. Identify business development and partnership opportunities with the supply chain, logistics partners, government agencies, and organizations. Focal areas are brand management and social media. Responsible for maintaining the organizational sense of humor.

CLU School of Business

Assistant Professor/Associate Director CEJ

Taught in the School of Business, Department of Communications, Department of Sociology, and the Adult Degree Evening Program. Courses included Market Research and Consumer Behaviour, Principles of Marketing, Economic Sociology, Internet Marketing, Entertainment Marketing, Brand Management, and Financial & Accounting Information in Organizations.

LIM College

Assistant Professor of Marketing, Management, & Finance

Kenneth worked at LIM College as a Assistant Professor of Marketing, Management, & Finance

LIM College

Associate Professor of Marketing, Management, & Finance

Developed BS in Fashion Media & development team member of the MS in Customer Analytics.
Coördinator for the BS program in International Business.
Courses taught in Marketing, Management, Fashion Merchandising (MPS), Visual Merchandising (MPS), & Business (BBA/MBA).

LIM College

Adjunct Professor in Marketing and Management

Teaching Consumer Behavior, Applied Marketing Research, Entrepreneurship, and Global Markets. Research on visual marketing, the rise of the postmodern city-state & the cultural economy, and brand backlash in social media.

rhizomicon

Director of Research

Responsible for business development in the areas of social media, branding, marketing, and sustainability. Manage all research operations (primary and secondary; qualitative and quantitative) and serve as chief data analyst. Oversee coordination with other functional areas and manage accounts. Develop, manage, and implement social media projects, particularly with respect to social portals and virtual communities; online education and training; and integrated marketing communications. Manage assessments and feasibility studies. Develop new business models (online and hybrid) and methods of strategic collaboration to increase competitiveness. Integrate the use of social science concepts, multiple methodologies, and insights from other industries to problem solve in an innovative manner. Maintain deep organizational knowledgebase in the social sciences and oversee methodological capacities.

Negative Space Productions, LLC

Screenwriter & Producer

Co-wrote seven spec scripts with Matthew W. Vickers. Several have placed in various screenplay competitions, including quarterfinalist at the Nicholl Fellowship (AMPAS-Oscars). Co-produced and edited shorts.

Identity and the imaginary: Rhetorics of menswear in literature and film (forthcoming)

Critical Studies in Men's Fashion

We critically examine the use of menswear in literature and film as an expression of Weltanschauung, a view of the world by creatives in the literary and visual arts. While depictions and presentations of menswear serve as rhetorical devices in literature and film, this occurs within a sociocultural meaning system, where the creator not only captures elements of social realities but also serves to influence them. Our enquiry informs how taste is defined through the distinctions made in social processes involving cultural capital through creative production. This involves context-rich analyses of how menswear is used to craft identities and tropes embedded within a historicized imaginary that may have never even existed. Such an examination of menswear as an art form in media allows for a nuanced critical analysis of gender performativity and issues of trajectories of meanings over time. Our theoretical framework builds on the fashion system and cultural reproduction work of Roland Barthes and Pierre Bourdieu, respectively. We use several key case studies of twentieth-century authors and film projects to develop new theory that has implications for understanding menswear as an art form with societal significance, with implications for better understanding gender, identity, culture and the everyday praxis of individuals and institutions.

Identity and the imaginary: Rhetorics of menswear in literature and film (forthcoming)

Critical Studies in Men's Fashion

We critically examine the use of menswear in literature and film as an expression of Weltanschauung, a view of the world by creatives in the literary and visual arts. While depictions and presentations of menswear serve as rhetorical devices in literature and film, this occurs within a sociocultural meaning system, where the creator not only captures elements of social realities but also serves to influence them. Our enquiry informs how taste is defined through the distinctions made in social processes involving cultural capital through creative production. This involves context-rich analyses of how menswear is used to craft identities and tropes embedded within a historicized imaginary that may have never even existed. Such an examination of menswear as an art form in media allows for a nuanced critical analysis of gender performativity and issues of trajectories of meanings over time. Our theoretical framework builds on the fashion system and cultural reproduction work of Roland Barthes and Pierre Bourdieu, respectively. We use several key case studies of twentieth-century authors and film projects to develop new theory that has implications for understanding menswear as an art form with societal significance, with implications for better understanding gender, identity, culture and the everyday praxis of individuals and institutions.

A Functional Model of Fan Attendance Motivations for College Football

Sports Marketing Quarterly

This paper uses Kelman's functional theory of attitudinal motivation to construct and empirically to test a model of fan attendance at college football games, based on a survey from 112 students at a large public university in the Pacific Northwest region of the United States. Results imply that consumers are primarily motivated by a desire for a unique, self-expressive experience, camaraderie (a desire for group affiliation) and internalization (an overall attachment to and love of the game). Antecedents of seeking a unique, self-expressive experience include identification with winning and the desire for a self-defining experience. Antecedents of camaraderie include obligation and compliance. Gender differences were also found. Marketing implications congruent with the model are offered.

Identity and the imaginary: Rhetorics of menswear in literature and film (forthcoming)

Critical Studies in Men's Fashion

We critically examine the use of menswear in literature and film as an expression of Weltanschauung, a view of the world by creatives in the literary and visual arts. While depictions and presentations of menswear serve as rhetorical devices in literature and film, this occurs within a sociocultural meaning system, where the creator not only captures elements of social realities but also serves to influence them. Our enquiry informs how taste is defined through the distinctions made in social processes involving cultural capital through creative production. This involves context-rich analyses of how menswear is used to craft identities and tropes embedded within a historicized imaginary that may have never even existed. Such an examination of menswear as an art form in media allows for a nuanced critical analysis of gender performativity and issues of trajectories of meanings over time. Our theoretical framework builds on the fashion system and cultural reproduction work of Roland Barthes and Pierre Bourdieu, respectively. We use several key case studies of twentieth-century authors and film projects to develop new theory that has implications for understanding menswear as an art form with societal significance, with implications for better understanding gender, identity, culture and the everyday praxis of individuals and institutions.

A Functional Model of Fan Attendance Motivations for College Football

Sports Marketing Quarterly

This paper uses Kelman's functional theory of attitudinal motivation to construct and empirically to test a model of fan attendance at college football games, based on a survey from 112 students at a large public university in the Pacific Northwest region of the United States. Results imply that consumers are primarily motivated by a desire for a unique, self-expressive experience, camaraderie (a desire for group affiliation) and internalization (an overall attachment to and love of the game). Antecedents of seeking a unique, self-expressive experience include identification with winning and the desire for a self-defining experience. Antecedents of camaraderie include obligation and compliance. Gender differences were also found. Marketing implications congruent with the model are offered.

Managing brand instability and capital market reputation: Implications for brand governance and marketing strategy

Journal of Brand Management

This study investigates how customer satisfaction and its instability affect the capital market reputation and shareholder returns. A sample from the American Customer Satisfaction Index database of 76 publicly traded firms, during the period from 2001 to 2007, was used to test the hypothesised model. The model consisted of a series of hypothesized relationships, where: (1) instability of customer satisfaction is negatively related to levels of customer satisfaction; (2) customer satisfaction is positively related to capital market reputation; and (3) capital market reputation is positively related to shareholder value. Structural equations modeling, using the partial least squares (PLS) algorithm, supported the hypotheses. The results are of importance and relevance to brand management and the emerging field of brand governance as they: explore the possible negative consequences of instability of customer satisfaction, develop theory on the relationship between customer satisfaction in product markets and capital market reputation and introduce a new measure of capital market reputation.

Identity and the imaginary: Rhetorics of menswear in literature and film (forthcoming)

Critical Studies in Men's Fashion

We critically examine the use of menswear in literature and film as an expression of Weltanschauung, a view of the world by creatives in the literary and visual arts. While depictions and presentations of menswear serve as rhetorical devices in literature and film, this occurs within a sociocultural meaning system, where the creator not only captures elements of social realities but also serves to influence them. Our enquiry informs how taste is defined through the distinctions made in social processes involving cultural capital through creative production. This involves context-rich analyses of how menswear is used to craft identities and tropes embedded within a historicized imaginary that may have never even existed. Such an examination of menswear as an art form in media allows for a nuanced critical analysis of gender performativity and issues of trajectories of meanings over time. Our theoretical framework builds on the fashion system and cultural reproduction work of Roland Barthes and Pierre Bourdieu, respectively. We use several key case studies of twentieth-century authors and film projects to develop new theory that has implications for understanding menswear as an art form with societal significance, with implications for better understanding gender, identity, culture and the everyday praxis of individuals and institutions.

A Functional Model of Fan Attendance Motivations for College Football

Sports Marketing Quarterly

This paper uses Kelman's functional theory of attitudinal motivation to construct and empirically to test a model of fan attendance at college football games, based on a survey from 112 students at a large public university in the Pacific Northwest region of the United States. Results imply that consumers are primarily motivated by a desire for a unique, self-expressive experience, camaraderie (a desire for group affiliation) and internalization (an overall attachment to and love of the game). Antecedents of seeking a unique, self-expressive experience include identification with winning and the desire for a self-defining experience. Antecedents of camaraderie include obligation and compliance. Gender differences were also found. Marketing implications congruent with the model are offered.

Managing brand instability and capital market reputation: Implications for brand governance and marketing strategy

Journal of Brand Management

This study investigates how customer satisfaction and its instability affect the capital market reputation and shareholder returns. A sample from the American Customer Satisfaction Index database of 76 publicly traded firms, during the period from 2001 to 2007, was used to test the hypothesised model. The model consisted of a series of hypothesized relationships, where: (1) instability of customer satisfaction is negatively related to levels of customer satisfaction; (2) customer satisfaction is positively related to capital market reputation; and (3) capital market reputation is positively related to shareholder value. Structural equations modeling, using the partial least squares (PLS) algorithm, supported the hypotheses. The results are of importance and relevance to brand management and the emerging field of brand governance as they: explore the possible negative consequences of instability of customer satisfaction, develop theory on the relationship between customer satisfaction in product markets and capital market reputation and introduce a new measure of capital market reputation.

Sports Talk and the Development of Marketing Relationships

Sports Marketing Quarterly

Agents seeking to establish relationships often use sports talk as an interpersonal strategy. Sports talk encompasses any conversation about sports and sports-related phenomena. This article discusses some of the factors regarding how and why sports talk can help establish relationships. Sports talk is a good conversation topic because sport has a wide following, community ties, drama, diverse themes, and relative innocence. It can help establish norms, conflict-resolution processes, gender roles, other roles, and self-presentation. Some businesses have institutionalized sports talk.

Identity and the imaginary: Rhetorics of menswear in literature and film (forthcoming)

Critical Studies in Men's Fashion

We critically examine the use of menswear in literature and film as an expression of Weltanschauung, a view of the world by creatives in the literary and visual arts. While depictions and presentations of menswear serve as rhetorical devices in literature and film, this occurs within a sociocultural meaning system, where the creator not only captures elements of social realities but also serves to influence them. Our enquiry informs how taste is defined through the distinctions made in social processes involving cultural capital through creative production. This involves context-rich analyses of how menswear is used to craft identities and tropes embedded within a historicized imaginary that may have never even existed. Such an examination of menswear as an art form in media allows for a nuanced critical analysis of gender performativity and issues of trajectories of meanings over time. Our theoretical framework builds on the fashion system and cultural reproduction work of Roland Barthes and Pierre Bourdieu, respectively. We use several key case studies of twentieth-century authors and film projects to develop new theory that has implications for understanding menswear as an art form with societal significance, with implications for better understanding gender, identity, culture and the everyday praxis of individuals and institutions.

A Functional Model of Fan Attendance Motivations for College Football

Sports Marketing Quarterly

This paper uses Kelman's functional theory of attitudinal motivation to construct and empirically to test a model of fan attendance at college football games, based on a survey from 112 students at a large public university in the Pacific Northwest region of the United States. Results imply that consumers are primarily motivated by a desire for a unique, self-expressive experience, camaraderie (a desire for group affiliation) and internalization (an overall attachment to and love of the game). Antecedents of seeking a unique, self-expressive experience include identification with winning and the desire for a self-defining experience. Antecedents of camaraderie include obligation and compliance. Gender differences were also found. Marketing implications congruent with the model are offered.

Managing brand instability and capital market reputation: Implications for brand governance and marketing strategy

Journal of Brand Management

This study investigates how customer satisfaction and its instability affect the capital market reputation and shareholder returns. A sample from the American Customer Satisfaction Index database of 76 publicly traded firms, during the period from 2001 to 2007, was used to test the hypothesised model. The model consisted of a series of hypothesized relationships, where: (1) instability of customer satisfaction is negatively related to levels of customer satisfaction; (2) customer satisfaction is positively related to capital market reputation; and (3) capital market reputation is positively related to shareholder value. Structural equations modeling, using the partial least squares (PLS) algorithm, supported the hypotheses. The results are of importance and relevance to brand management and the emerging field of brand governance as they: explore the possible negative consequences of instability of customer satisfaction, develop theory on the relationship between customer satisfaction in product markets and capital market reputation and introduce a new measure of capital market reputation.

Sports Talk and the Development of Marketing Relationships

Sports Marketing Quarterly

Agents seeking to establish relationships often use sports talk as an interpersonal strategy. Sports talk encompasses any conversation about sports and sports-related phenomena. This article discusses some of the factors regarding how and why sports talk can help establish relationships. Sports talk is a good conversation topic because sport has a wide following, community ties, drama, diverse themes, and relative innocence. It can help establish norms, conflict-resolution processes, gender roles, other roles, and self-presentation. Some businesses have institutionalized sports talk.

Work group member culture and relational demography as antecedents of trustworthiness

Journal of Academic and Business Ethics

Today's global economy has yielded a workplace that is diverse and highly competitive. There is a clear need for research focusing on factors impacting functioning of culturally heterogeneous work groups, among these are perceptions of group members and how they are formed. Specifically this study examined the relationship between employee cultural and demographic differences and the formation of perceptions of others’ trustworthiness. Qualified support was found for a relationship between employee differences and the formation of perceptions of others’ trustworthiness. Strong support was found for a model, moderated by cultural values, revealing affective dimension of trustworthiness mediating cognitive dimensions of trustworthiness and overall perceptions of trustworthiness. Implications of this research for practitioners and business educators who are utilizing diverse teams are discussed, as are suggestion for future research.

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)

American Marketing Association

CSULB Chapter Officer; Chapter Faculty Advisor (various)