University of Michigan - Psychology
UX Researcher at Facebook
Internet
Katie
Hu
San Francisco Bay Area
Experienced Research Analyst with a demonstrated history of working in UX and market research. Skilled in survey development, interview moderation, and client-facing work.
Graduate Student Instructor
• Taught introductory courses in undergraduate psychology
• Planned and led discussion sections: facilitated small-and large-group activities while evaluating students based on performance and participation
• Prepared and delivered full-length lectures regarding human cognition as it relates to language, thinking, and reasoning to class of 500 students
Content Analyst
• Advised clients of their research options, determined research needs, and refined project scopes
• Authored and programmed custom survey instruments to address clients' unique research questions
• Analyzed quantitative and qualitative survey data, synthesized key insights and actionable recommendations, presented findings to clients (including C-level executives), and fielded client questions
• Advanced analytical techniques include: conjoint (CBC, ACBC) analysis, Maximum Difference (MaxDiff) analysis, Total Unduplicated Reach and Frequency (TURF) analysis, factor analysis, cluster analysis, linear regression, decision tree (CART) analysis
• Developed survey programming that automated quotas for conjoint and MaxDiff surveys, completely eliminating the risk of over-sampling and need for human monitoring
• Directed projects assigned to junior researchers, trained researchers in best practices, and ensured clients' research objectives were met by serving as a project lead
• Created guidance documents for advanced survey methodologies, reducing the time needed for one-on-one training
• Created tools and templates to streamline data visualization processes
• Screened potential survey analysts for on-site interviews
Senior Content Analyst - Survey Team Lead
• Provided methodological leadership for internal directors and clients: advised clients of their research options, determined research needs, and functioned as a thought partner to client stakeholders
• Trained and onboarded new survey analysts: developed training materials, delivered training sessions, and supported new analysts as they acclimated to their new roles
• Trained senior analysts in advanced methodologies: developed training materials, step-by-step guides, and hands-on workshops
• Directed projects for multiple junior analysts, providing daily feedback and ensuring the timely submission of consistent, high-quality deliverables across the survey team
• Continued analyst responsibilities as a project specialist for advanced, high-stakes, and complex projects
Project Manager
• Oversaw planning, task delegation, implementation, and follow-up for study regarding effects of microaggressive environments in STEM fields
• Recruited and ran participant trials for study regarding effects of gender on group dynamics in a project completion task for engineering students
• Developed and used behavioral coding protocol to transform video recordings into quantifiable data
Researcher
• Collected, cleaned, coded, and analyzed quantitative and qualitative data for various experiments regarding human sexuality, sexual health and sexual risk-taking
• Conducted primary and secondary research that explored general opinions toward alternative relationship styles
• Authored a Master's thesis; findings suggest general stigma towards individuals who participate in alternative relationship styles with practical implications and discriminatory behaviors in the housing market
UX Researcher
Katie worked at Facebook as a UX Researcher
Bachelor of Science (B.S.)
Psychology
Graduate Student Instructor
• Taught introductory courses in undergraduate psychology
• Planned and led discussion sections: facilitated small-and large-group activities while evaluating students based on performance and participation
• Prepared and delivered full-length lectures regarding human cognition as it relates to language, thinking, and reasoning to class of 500 students
Master of Science (M.S.)
Psychology- Personality and Social Contexts
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