Resume

• Kathleen

  O'Guin

  CHW - St. Mary Medical Center

  CHW - California Hospital Medical Center

  Cognio.com

  Netamin.com

  Molina Healthcare

  Torrance

  CA

  Responsible for marketing healthcare Internet communication product and developing partnership arrangements for this start-up company

  Marketing Director

  Cognio.com

  Long Beach

  CA

  Developed marketing

  public relations

  advocacy and digital programs that contributed to the growth of this managed healthcare company resulting in increased premium revenue of $3M in 2007 to $18M in 2017 and expansion of health plan geographies from 10 to 15 over 10 years.\n•Managed a marketing and brand budget of over $30 million for Medicaid

  Medicare (both SNP and MAPD) and Marketplace businesses\n•\tLaunched the company’s first integrated multi-channel Medicare Advantage marketing program\n•\tLaunched the company’s Marketplace product as part of the Affordable Care Act\n•\tLed Takin’ It To The Streets

  a community engagement program

  which resulted in 40 individual introductory meetings with community based organizations and provider groups over two days to launch a new health plan during the open enrollment period\n•\tBuilt individual micro sites as a ‘gateway’ to drive enrollment and improve customer experience for prospective members as a work around solution when funding for a website re-design was cut \n•\tDeveloped micro grants and outreach marketing programs as a grass roots strategy in the communities\n\n

  Vice President Public Relations and Marketing

  Molina Healthcare

  Los Angeles

  CA

  Responsible for physician recruitment and census development for Los Angeles

  CA hospital.\n•\tRecruited 7 new primary care physicians to the medical staff in first seven months\n•\tIncreased number of maternity tour participants from 95 to 200 in five months. This was a strategy to increase deliveries. Research showed that if women participated in a tour

  over 80% would then deliver at the hospital\n•\tIncreased deliveries by 10% due to increased development with IPAs and non-staff/community based physician practices\n

  Director of Physician Development

  CHW - California Hospital Medical Center

  Diamond Bar

  CA

  Responsible for promoting game portfolio and identifying and negotiating agreements with strategic partners for start-up video game company.\n•\tPublicity strategy included encouraging gamers to vote “Fallen Age” as best anticipated game and in turn would open beta. \n•\tBrokered innovative deal for loyal ‘Fallen Age’ beta testers to become beta testers for another video company’s game \n\n\n

  Director of Business Development and Operations

  Netamin.com

  Long Beach

  CA

  Established first ever public relations department for Medicaid managed healthcare company. Grew earned media to over $1 million in the first year.\n•\tDeveloped turnkey programs such as Dr. Cleo's Cooking Club

  Personal Care Kit

  Heart Health

  Get Our Kids Moving

  etc. to build grassroots relationships and to proactively provide positive press opportunities \n•\tLaunched a Neighborhood Shuttle program which grew to 15 riders per day. This award winning program was duplicated in 6 other Molina markets\n•\tLaunched pop up retail center for education and information in strategic market. This program won national awards and because of the popularity of the center with members and community based organizations resulted in the retail store continuing for years. As the ACA launched

  this center acted as a membership venue for those seeking health insurance information and enrollment assistance\n

  Director Of Public Relations

  Molina Healthcare

  Long Beach

  CA

  Responsible for the public relations

  marketing and communications for Long Beach

  CA hospital.\n•\tIncreased deliveries by 20% a month over previous year’s volume\n•\tExecuted a multi-level image campaign to drive business to physicians and medical-surgical services\n

  Director of Public Relations and Marketing

  CHW - St. Mary Medical Center

  Long Beach

  CA

  Responsible for all traditional and online marketing and public relations functions of the company. Combining all the marketing into one department provided an opportunity to coordinate and maximize brand awareness for external audiences. Also responsible for internal communications department which enabled employee programs to dove tail with external outreach.\n•\tDeveloped a pre-RFP plan to build awareness prior to RFP launch/submission\n•\tLed a national campaign to create awareness of unfair specialty drug pricing. This helped elevate the high cost of Hepatitis C drug story from a minor to a national conversation resulting in hundreds of media placements and highlighting Molina Healthcare as a leading voice on the subject\n

  Associate Vice President of Public Relations and Marketing

  Molina Healthcare

  Master of Business Administration - MBA

  Business Administration and Management

  General

  University of La Verne

  California State University-Long Beach

  Bachelor's degree

  Journalism/Public Relations