Justin E. Pettigrew
- Courses6
- Reviews24
- School: Kennesaw State University
- Campus:
- Department: Communication
- Email address: Join to see
- Phone: Join to see
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Location:
1000 Chastain Road
Kennesaw, GA - 30144 - Dates at Kennesaw State University: December 2015 - May 2020
- Office Hours: Join to see
N/A
Would take again: Yes
For Credit: Yes
0
0
Mandatory
Awesome
Dr. Pettigrew does an excellent job of explaining his own real-world experience with public relations. He is constantly willing to speak with students about anything and everything, and he is very approachable. He gives you fair assignments that will help you enhance your ability to create future PR materials. 10/10 would recommend taking him!
Biography
Kennesaw State University - Communication
Professor of Communication, Certified Strengths Finder 2.0 Coach
Public Relations
Justin
Pettigrew, Ph.D.
Atlanta, Georgia
I am a strategic, results-focused and innovative communications educator and professional, with extensive practical experience in public relations and a strong teaching track record. In addition to 12+ years in the PR industry, I have taught various mass communication and public relations classes. I have a strong publication track record with several papers in various stages of completion, but my true love is the classroom.
Teaching gives me the opportunity to share some of my experience working in public relations, combined with the theoretical underpinnings on which good practices are based. My student evaluations and comments reflect that I am effectively doing what I set out to do in my classes. I also have a desire to remain connected to the professional community and to contribute to the current practice of PR. It is my hope that we can continue to bridge academics and practice.
I have a strong desire to continue learning, to build on my current research, and to become even more effective as a professional and as an educator.
Experience
Turner Broadcasting
Vice President, Communications, Turner Classic Movies
- Developed and implemented a variety of publicity campaigns, while also positioning the network and its programming on a national and grass-roots level
- Managed an annual budget of $5.1M
- Established network goals and initiatives in collaboration with Consumer and Trade Marketing and Programming departments
- Served as pivotal contact for all trade media and major consumer publications; acted as liaison to all network talent
- Delegated tasks to three network publicists and an assistant
- Directed special events and screenings, including celebrity appearances
- Provided significant contribution in growing subscriber base for the network from 4 million to 63 millionUniversity of Georgia
Graduate Instructor/Consultant
- Presided over the initiative to completely redesign and re-launch the Grady College of Journalism and Mass Communication website, including new graphics, copy and technical improvements
- Consulted on a variety of projects for Turner Broadcasting, Inc. in conjunction with an advertising campaigns class (nondisclosure agreement signed)Hill + Knowlton EMEA
Senior Account Executive
- Led public relations efforts by providing significant inputs on strategic planning as well as by enforcing long-term public relations goals for several clients
- Forecasted media opportunities and built ongoing media relations for clients
- Took charge of designing, developing, and presenting new business proposals to potential clients
- Led the estimation of monthly billables as well as account activity
- Strategically organized and executed special events and other projects, including the development of the housing plan for presentation to the International Olympic Committee for Puerto Rico’s bid for the 2004 Olympic GamesKennesaw State University
Assistant Professor
- Teach a variety of courses in public relations and communications
- Actively researches ways to improve public relations theory, practice, and pedagogy, with several articles published in top journals
- Serve as an active member of the School of Communication and Media community, and the Kennesaw State University community as a whole
- Advisor, Kennesaw State University chapter of PRSSAOglethorpe University
Lecturer
- Classes taught included public relations writing, new media and society, and introduction to public relations
- Served as a fully vested faculty member, with committee work and helping with hiring decisions
Education
The University of Georgia
Master's degree
Mass Communication/Public Relations
The University of Georgia
Doctor of Philosophy (Ph.D.)
Mass Communications/Public Relations
Georgia Southern University
Bachelor's degree
Communication Arts
University of Georgia
Graduate Instructor/Consultant
- Presided over the initiative to completely redesign and re-launch the Grady College of Journalism and Mass Communication website, including new graphics, copy and technical improvements - Consulted on a variety of projects for Turner Broadcasting, Inc. in conjunction with an advertising campaigns class (nondisclosure agreement signed)
Publications
Pettigrew, J.E. and Reber, B.H. (2010). The new dynamic in corporate media relations: How Fortune 500 companies are using virtual press rooms to engage the press. Journal of Public Relations Research 22(4), 404-428.
Public Relations Research
Pettigrew, J.E. and Reber, B.H. (2010). The new dynamic in corporate media relations: How Fortune 500 companies are using virtual press rooms to engage the press. Journal of Public Relations Research 22(4), 404-428.
Public Relations Research
The payoff of pro-bono: Conversations with agency principals
Journal of Public Relations
Pettigrew, J.E. and Reber, B.H. (2010). The new dynamic in corporate media relations: How Fortune 500 companies are using virtual press rooms to engage the press. Journal of Public Relations Research 22(4), 404-428.
Public Relations Research
The payoff of pro-bono: Conversations with agency principals
Journal of Public Relations
Pettigrew, J.E. and Reber B.H. (2013). Corporate governance. In Craig Carroll (Ed.), Handbook of Communication and Corporate Reputation. Wiley-Blackwell: Boston.
Wiley-Blackwell
Pettigrew, J.E. and Reber, B.H. (2010). The new dynamic in corporate media relations: How Fortune 500 companies are using virtual press rooms to engage the press. Journal of Public Relations Research 22(4), 404-428.
Public Relations Research
The payoff of pro-bono: Conversations with agency principals
Journal of Public Relations
Pettigrew, J.E. and Reber B.H. (2013). Corporate governance. In Craig Carroll (Ed.), Handbook of Communication and Corporate Reputation. Wiley-Blackwell: Boston.
Wiley-Blackwell
Pettigrew, J.E. and Reber, B.H. (2011). Journalists’ opinions and attitudes about dialogic components of corporate websites. Public Relations Review, 37. 422-424.
Public Relations Review
Positions
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
Public Relations Student Society of America
Chapter Advisor
urn:li:fs_position:(ACoAAAJd07MBkUVy7d--JPrPCAqiUiNIQDhKIrU,714757348)
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