Julio Rodriguez-Rentas

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Julio Rodriguez-Rentas

Julio A. Rodriguez-Rentas

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Biography

Western Connecticut State University - Communication

Marketing Communications Professional & Educator
Julio A.
Rodriguez-Rentas, MA
Greater New York City Area
Julio A. Rodriguez-Rentas is Co-Chair of the Department of Communications, Journalism & Media Arts in the School of Arts, Humanities & Social Sciences, at the State University of New York (SUNY)—Westchester Community College. Prior to that, he has served as adjunct instructor in the Department, as well as having an adjunct teaching appointment at the graduate level at Iona College (New Rochelle, NY), where he developed a new course that was made mandatory for all students in the Mass Communication Department. He has also taught at Pace University (Pleasantville, NY) and Western Connecticut State University (Danbury, CT). Professor Rodriguez also has extensive experience training faculty and staff. In a previous full-time capacity, he facilitated numerous individual and group training workshops assisting faculty and staff in their online course instruction, teaching pedagogies and instructional technologies across all of Pace University's campuses in New York City and Westchester County.

Throughout his professional career, he has worked on staff and/or as a consultant to a variety of institutions such as nonprofit community organizations; an NGO bank corporation; an advertising agency; a regional dance company; a law school; a private national university; and most recently at New York Medical College (Valhalla, NY), where he was brought on to manage its website redevelopment project and strategic integrated marketing initiatives.

Professor Rodriguez continues to publish and presents at a number of local, regional and national conferences on research topics. He is a member of the National Communication Association (NCA), New York State Communication Association (NYSCA), and the New Jersey Communication Association (NJCA). Professor Rodriguez holds a Bachelor’s in Business Administration as well as a Master's degree in Media Communication.

Experience

  • Pace University

    Senior Courseware Designer

    • Report to the Provost & EVP for Academic Affairs
    • Charged with departmental communication strategies of University-wide faculty conferences/events across all 6 schools; manage the design, print and mailing of print collateral and online marketing, including digital ads, social media sites & HTML e-mails
    • Facilitate online/face-to-face training for faculty/staff across 3 campuses on online teaching and instructional technologies.
    • Re-launched University’s iTunes U; increased content ~50% & viewership by 20K+
    • Manage NYC Faculty Digital Studio assisting faculty in creating online course content
    • Support faculty in planning, design, and technology implementation into curriculum
    • Facilitate online synchornous webinars on instructional technology topics to 30+
    • Tavel and present at regional, national, and international conferences
    • Create self-paced online Blackboard video tutorials accessible 24/7/365
    • Manage social media outlets; market and promote the Center services

  • Pace University

    Associate Vice President for Student Assistance and University Registrar

  • Pace University

    Annual Faculty Institute Conference

  • Pace University

    Associate Provost for Academic Affairs

  • Blackboard

    BbWorld International Education Technology Conference, Las Vegas, NV

  • Blackboard

    Blackboard Catalyst Awards

  • Blackboard

    BbWorld International Education Technology Conference, New Orleans, LA

  • New York Medical College

    Director of Communications

    Office of Public Relations

  • Iona College

    Instructor in the Graduate Program

    Department of Mass Communication

  • Western Connecticut State University

    Adjunct Professor

    Department of Communication & Media Arts

  • Henry Street Settlement

    Meals on Wheels

  • World Vision

    Hurricane Sandy Relief

  • National Kidney Foundation

    New York City Walk

  • National Kidney Foundation

    Greater Baltimore Walk, Baltimore, MD

  • National Kidney Foundation

    National Capital Area Kidney Walk - Washington, DC

Education

  • Pace University-New York

    Bachelor of Business Administration (BBA)


    International travel course: International Network Security, London & Paris, Citigroup & IBM



  • Pace University-Pleasantville/Briarcliff Campus

    Master's

    Media Communication



  • YES Award



  • Ten Years of Service Award



  • YES Award



  • Pace University

    Senior Courseware Designer


    • Report to the Provost & EVP for Academic Affairs • Charged with departmental communication strategies of University-wide faculty conferences/events across all 6 schools; manage the design, print and mailing of print collateral and online marketing, including digital ads, social media sites & HTML e-mails • Facilitate online/face-to-face training for faculty/staff across 3 campuses on online teaching and instructional technologies. • Re-launched University’s iTunes U; increased content ~50% & viewership by 20K+ • Manage NYC Faculty Digital Studio assisting faculty in creating online course content • Support faculty in planning, design, and technology implementation into curriculum • Facilitate online synchornous webinars on instructional technology topics to 30+ • Tavel and present at regional, national, and international conferences • Create self-paced online Blackboard video tutorials accessible 24/7/365 • Manage social media outlets; market and promote the Center services

  • Pace University


    Associate Vice President for Student Assistance and University Registrar

  • Pace University


    Annual Faculty Institute Conference

  • Pace University


    Associate Provost for Academic Affairs



  • -

    Freelance Communication Consultant


    • Consultant to local non-profit community organizations, a regional multicultural dance company, music network celebrity blog, technology PR firm, and others on strategic messaging, graphic design, print timeline, social media marketing, website design, LIVE Web streaming, Search Engine Optimization (SEO), and more • Design, develop, and execute site architecture and navigation including redesigns and upgrades; ensure site is optimized and is cross-platform and cross-browser compatible; advise internal groups on all issues relating to their website • Maintain audio podcasts on iTunes for clients • Launched and disseminate HTML emails and e-newsletter marketing campaigns in both print and social media sites for clients

Publications

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

  • Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization

    (forthcoming 2016)

    Presented at the 2014 National Communication Association Pre-Conference on Urban Communities and Communication. http://urbancomm.org/full-papers-and-extended-abstracts-urban-communities-presents-pasts-futures-in-conflict-and-in-dialogue/

  • Can Superman Win this One?

    Casing Public Relations/Kendall Hunt

    Rodriguez-Rentas, J. A., Ziek, P. (2014). Chapter 28: Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing. ISBN: 978-1-4652-1748-6 https://www.kendallhunt.com/store-product.aspx?id=115014

  • The Corporate Social Responsibility Save

    Casing Sport Communication/Kendall Hunt Publishing

  • An Investigation of Educational Student Services Reputation and Internal Stakeholders

    Change Management: An International Journal

    The purpose of the current study is to examine how measurements of educational institutional reputation can act as the foundation for models of communication. It is a mixed method study where both survey data and content analysis of news coverage was used to determine the reputation of the department of student accounts at a mid-sized university in the northeast. The results indicate that the department had a communication issue related to how stakeholders perceived the department, not how the department handled stakeholder requests and problems. Stakeholders were satisfied with how their questions and issues were handled yet they communicated back negative views and inferences about the department. These results were then used to develop a long-term communication management plan that focused on problems of perception. The implication of the current study is that it speaks to how reputation can be used as a foundation for models of communication management in education.

  • I’m a Star – Give Me an A: A Case Study on Communications during Sports Scandals

    Casing Public Relations/Kendall Hunt

  • Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative

    CSR & Green PR Strategies and Tactics/PR News Press

COMM 111

5(1)

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  • Credit hours: 0
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