Experience

Publications

• Design Currency

  New Riders

  The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client's needs. This book shows you how to do exactly that.

• Design Currency

  New Riders

  The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client's needs. This book shows you how to do exactly that.

• A Designer's Research Manual

  Rockport

  Research often the marks difference between a good design and a great design. By engaging in competitive intelligence, customer profiling, color and trend forecasting and other research methodologies, designers demonstrate commercial value for clients in a way a design artifact alone cannot. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do it, and how to apply it to creative work. By embracing research methodologies, designers share a common vernacular with their clients. This not only ensures a viable role for designers in business; it raises the value of the designer, promoting innovators who deliver creative solutions and understand business needs. This is the first book to address this issue with a focus on both student and professional design audiences.

• Design Currency

  New Riders

  The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client's needs. This book shows you how to do exactly that.

• A Designer's Research Manual

  Rockport

  Research often the marks difference between a good design and a great design. By engaging in competitive intelligence, customer profiling, color and trend forecasting and other research methodologies, designers demonstrate commercial value for clients in a way a design artifact alone cannot. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do it, and how to apply it to creative work. By embracing research methodologies, designers share a common vernacular with their clients. This not only ensures a viable role for designers in business; it raises the value of the designer, promoting innovators who deliver creative solutions and understand business needs. This is the first book to address this issue with a focus on both student and professional design audiences.

• The Information Design Handbook

  Rotovision / HOW Books

  The best information design often goes unnoticed by the viewer because it conveys information so quickly and effectively. The Information Design Handbook celebrates projects that are exemplars of communication and aesthetics, and reveals the thought processes and design skills behind them. This comprehensive guide to creating information graphics is packed with essential design principles, case studies, color palettes, trouble-shooting tips, and much more. The book features an inspirational gallery of work that illustrate how to communicate at a glance, logically, effectively, and with maximum benefit and includes milestones from the history of information design that illustrate and explain breakthroughs and trends.

• Design Currency

  New Riders

  The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client's needs. This book shows you how to do exactly that.

• A Designer's Research Manual

  Rockport

  Research often the marks difference between a good design and a great design. By engaging in competitive intelligence, customer profiling, color and trend forecasting and other research methodologies, designers demonstrate commercial value for clients in a way a design artifact alone cannot. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do it, and how to apply it to creative work. By embracing research methodologies, designers share a common vernacular with their clients. This not only ensures a viable role for designers in business; it raises the value of the designer, promoting innovators who deliver creative solutions and understand business needs. This is the first book to address this issue with a focus on both student and professional design audiences.

• The Information Design Handbook

  Rotovision / HOW Books

  The best information design often goes unnoticed by the viewer because it conveys information so quickly and effectively. The Information Design Handbook celebrates projects that are exemplars of communication and aesthetics, and reveals the thought processes and design skills behind them. This comprehensive guide to creating information graphics is packed with essential design principles, case studies, color palettes, trouble-shooting tips, and much more. The book features an inspirational gallery of work that illustrate how to communicate at a glance, logically, effectively, and with maximum benefit and includes milestones from the history of information design that illustrate and explain breakthroughs and trends.

• A Designer's Research Manual, 2nd edition, Updated and Expanded

  Rockport

  Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes: -Over 25 proven research strategies and tactics -Added content about planning research, analyzing results, and integrating research into the design process -Suggestions for scaling research for any project, timeline, or budget -All new in-depth case studies from industry leaders, outlining strategy and impact -Updated images, illustrations, and visualizations -Quick Tips for rapid integration of research concepts into your practice