Experience

• Fox and STHM, Temple University

  Executive Director of Communications & Strategic Marketing

  The Fox School of Business and
  The School of Tourism and Hospitality Management (STHM; Develop & execute annual marketing and communications plans for both schools designed to build brand image, enhance research reputation, promote faculty accomplishments, improve rankings in prestigious publications, and boost enrollment of qualified students in undergraduate, graduate and PhD programs.
  Responsible for the development and execution of annual media plans for the Fox School and for its five MBA programs; Act as media-buying agent on behalf of both schools for all advertising vehicles including social and online marketing, print, outdoor, transit, direct mail, and radio; work with outside media-buying agency on special advertising campaigns as needed.
  Steer and supervise a staff of six full-time employees, one part-time employee, one freelance designer, and ten to twelve interns on the strategic goals of the Fox and STHM Public Relations Department and ensure optimal alignment with the goals of Fox and STHM.
  Forecast annual budget projections for all advertising campaigns; manage advertising budgets and provide monthly ROI reports to senior staff that prove campaigns are effective in reaching intended audiences, boosting applicant pools, and supporting enrollment goals.
  ...and more.

• Estee Lauder, Inc

  Marketing Manager

  Developed and implemented Clinique marketing programs, advertising and special event activities for Worldwide Military and Fashion Store accounts to maximize sales and control costs.
  Prepared fiscal year budgets for advertising and promotional spending, including new launch and holiday dollars, Gift-with-Purchase and Co-op Advertising; Monitored actual launch dollars, tracked monthly and yearly expenditures and analyzed monthly and annual reports.
  Forecasted and planned worldwide holiday program; provided direction to Forecasting Manager on the allocation of gift sets and marketing collateral using sophisticated quantitative management techniques and proprietary software.
  Supervised Clinique Administrator on all Gift-with-Purchase, Gift-with-Visit and Special Event sampling promotions for worldwide accounts.
  Furnished Worldwide Field Sales Force and Counter Managers with marketing plans, guidelines, and calendars of support allocations on a seasonal basis.
  Served as liaison between Worldwide Field Sales Force and Clinique's manufacturing plant located; Resolved shipment issues and tracked inventory levels for all worldwide accounts.
  
  LVMH Watch Group, Manufacturer and Distributor of Luxury Timepieces

• Temple University's Fox School of Business, Marketing and Supply Chain Management Department

  Assistant Professor

  Jennifer worked at Temple University's Fox School of Business, Marketing and Supply Chain Management Department as a Assistant Professor

• The Franklin Institute Science Museum

  Marketing Director

  Successfully developed and executed annual strategic marketing plans that boosted earnings in five profit centers three years in a row.
  Actively communicated marketing plans and progress to the Board of Directors and to the entire museum staff to ensure plans were optimally aligned with the President's five-year strategic plan as well as with the overall mission and vision of the museum.
  Served on the executive planning committee that brought in and secured large scale sponsors for blockbuster exhibits including Titanic, King Tut, and Body Worlds.
  Conducted quarterly performance analyses of several revenue generating programs (including Traveling Science Show program, Camp In program, and Discovery Camp program) to ensure financial goals were on track and offered solutions to help optimize earnings.
  Supervised a team of five full-time employees to ensure overall goals of the Marketing Department were met and/or exceeded and were optimally aligned with the strategic goals of the museum.
  Directed creative advertising agency, media-buying agency and in-house design department on all new and existing campaign fronts.
  Developed and implemented strategic direct mail programs and special events targeted to elementary school educators and administrators as well as to Museum members that increased visitation and boosted revenue streams.
  Effectively developed and implemented group sales strategies designed to increase visitation and boost profit earnings among the Museum's various tourism markets.
  ...and much more.

• Fox School of Business, Temple University

  Instructor, Marketing & Supply Chain Management Department

  In addition to my executive level position with Fox & STHM at Temple Univeristy and....after serving as an adjunct for two different schools with Temple University for the past several years, I officially became a full-time instructor with Temple's Fox School of Business this past July. This is a career dream come true for me. I am passionate about teaching and mentoring Temple undergraduates. They are the best!