Resume

• 2009

  A.A.

  Graphic Design

• 2004

  English

  B.A.

  Psychology

  Honor Society

• The Downtown Organization of Santa Barbara

  Inc. (DSB) is dedicated to the promotion and enhancement of the business

  cultural

  community and environmental vitality of Downtown Santa Barbara for the benefit of its members

  Santa Barbara residents and visitors. DSB was first incorporated in 1967

  in response to growing competition and development in the suburbs. This non-profit membership organization has served as the collective voice for Downtown Santa Barbara for more than fifty years.

  Santa Barbara Downtown Organization

  Heart Ball Commitee

  Volunteer of the Month

  May 2015\nRaise funds and awareness for the annual AHA Heart Ball. Designed and branded all collateral for the 2015 Heart Ball including invitations

  signage

  web graphics

  etc.

  American Heart Association | American Stroke Association

  Communications Director

  Worked with the Board of Directors to create educational

  inspirational and networking events for professionals in the local design community. Responsible for developing and managing the marketing strategy for the organization including: media relations

  social media marketing management

  community outreach

  Email marketing support

  web management and more.

  AIGA Santa Barbara

  Board Member

  Communications Chair

  Hospitality Santa Barbara is an association comprised of hotel

  motel

  and restaurant owners and operators. The association represents establishments throughout the county of Santa Barbara. Members range from small family-owned properties to larger convention hotels. The Association also represents other local businesses that are affiliated with the Santa Barbara visitor industry.\n\nThe Mission of Hospitality Santa Barbara is to represent the interests of the hospitality industry through education

  advocacy

  and member benefits that serve to promote and enhance our industry and our community.\n\n​The Association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media outlets.

  Hospitality Santa barbara

  Marketing

  Graphics

  Typography

  Layout

  Print Management

  Social Media Marketing

  Social Media

  Brochures

  Email Marketing

  Illustration

  Graphic Design

  Branding & Identity

  Art Direction

  Project Coordination

  Corporate Branding

  Marketing Strategy

  Web Design

  Logo Design

  Online Marketing

  Copywriting

  Good Health Magazine

  Good Health and Good Health Kids are Sansum Clinic's quarterly publications about healthcare in our community and healthy lifestyles. With insightful articles

  interviews

  anecdotes

  resources

  and practical advice

  Good Health is designed to provide you and your family a stronger connection to your healthcare.

  Good Health Magazine

  Nourished. The Art of Living and Eating Well by Luna Paige Smith

  Luna Paige Smith

  A collection of all natural

  gluten-free recipes

  insights and information for a fresh

  feel-good life!\n\nAuthor: Luna Paige Smith\nLayout and Illustrations by Jennie Jacobs

  Nourished. The Art of Living and Eating Well by Luna Paige Smith

  Jennie

  Jacobs

  Sansum Clinic

  Web Marketing Therapy

  Inc.

  Hotel Santa Barbara

  Santa Barbara City College

  Santa Barbara City College

  Jennie Jacobs - Marketing Consultation

  Branding

  Art Direction

  BBM&D

  Responsible for marketing and communications efforts for Sansum Clinic and the Cancer Center of Santa Barbara - an organization of 23 locations

  200 physicians and more than 30 specialities. Manage the organization’s reputation

  patient acquisition

  fundraising and patient communications through strategy development

  art direction

  design and more.\n\nWebsite and online presence management including

  social media

  copywriting

  site edits

  project management

  optimizations in search and user interface

  site architecture development and online reputation management.\n\nDirect social media strategy and manage social campaigns for content

  frequency and creative. \n\nLead strategy and execution of SEO and paid search for all platforms to boost online web rankings and positive presence.\n\nOnline paid search set-up and management - manage budgets

  track analytics for online pay per click campaigns

  including social media advertising.\n\nSole in-house designer and art director - supporting a wide range of graphics needs for both print and web.\n\nManage

  design and produce content for Email marketing campaigns with numerous mailing lists

  totaling thousands of opted in names.\n\nProduce and manage direct mail pieces sent to thousands of patients - manage HIPPA regulated patient lists

  adhering to regulation and privacy laws.\n\nEditor of OnCenter magazine mailed to over 18

  000 households quarterly. Contributing writer and project manager. Oversee contributors

  provide art direction and deadline management for outside designers and contributing photographers.\n\nAssociate Editor of Good Health and Good Health Kids magazines mailed to over 90

  000 households quarterly. \n\nEvent coordination and marketing

  including event design

  for a variety of educational and fundraising events\n\nOversee and manage staff members and numerous independent contractors and vendors. Manage budgets

  deadlines and art direction. Lead social media strategy

  management and team trainings.

  Marketing Manager

  Santa Barbara

  California Area

  Sansum Clinic

  Management: Project management and art direction for client accounts to produce effective branding and web marketing strategies that are unique and on purpose for the customer’s business and branding needs. This includes communicating effectively with clients to assess the best possible marketing and graphic needs.\n\nDesign: Create on-purpose and on-brand visual communications that speak to the needs of the client. Full branding and identity development including: web site development and creative/art direction for site development

  logo designs

  full stationary packages

  marketing collateral such as brochures and trade show signage

  social media marketing designs including Twitter

  YouTube and Facebook

  custom illustrations for use on the web

  custom and on brand Powerpoint slideshow creation and more.\n\nCopywriting: Copywriting for a range of marketing needs

  internally and client based

  includes creative idea development

  blogging

  articles

  press releases

  design briefs

  art direction

  and copy for a range of web use such as tagline development

  website and collateral messaging and more. \n\nTraining and Workshops: Social media

  branding and blog trainings and educational collateral development for clients and students. Includes workshops and one-on-one client and team trainings for clients to optimize best practices and boost on-brand messaging. Items include: blogging trainings/guides

  online Press Release distribution

  how to communicate on-brand messaging

  Twitter

  Facebook and LinkedIn How-To's and more!\n\nAdditional duties included: SEO

  paid search management

  site architecture development

  analytics.

  Web Marketing Therapy

  Inc.

  Graphic Design Tutor at Large

  Santa Barbara City College

  Owner

  Full service branding and design advisory business that caters to small business and event needs in the areas of art direction

  marketing

  design

  branding and illustration.

  Jennie Jacobs - Marketing Consultation

  Branding

  Art Direction

  Hotel Santa Barbara

  Santa Barbara

  California Area

  Lead all marketing

  communications and sales efforts for Hotel Santa Barbara. Manage the hotel’s sales

  reputation and guest communications through strategy development

  art direction

  digital presence

  relationship building and community outreach. Develop brand strategy and brand optimization efforts across digital

  print and customer service experiences to ensure brand consistency in all elements of communication. \n\nProduce on-going branded monthly email marketing campaigns for leisure and business with targeted emails for specific audiences

  while simultaneously growing the email marketing list organically.\n\nLead ongoing SEO strategy to identify and target keywords for implementation across website

  social media and blog.\n\nCreator

  editor and writer of State & Cota blog

  delivering relevant content to potential guests while simultaneously increasing search engine optimization through keyword and link strategy.\n\nManage all media relations

  including partnerships with local media

  online influencers and journalists.\n\nDirect social media strategy and manage social campaigns for content

  frequency and creative. Manage follower interactions. Doubled Instagram follower numbers via curated images and relevant content.\n\nOversee and manage team Sales Manager

  independent contractors and photographers

  website developer

  printers and other outside vendors. Manage budgets

  deadlines and art direction.\n\nManage and market hotel based events

  including event coordination

  event collateral

  social media

  press releases and community calendar postings.\n\nSocial media paid search set-up and management - manage budgets

  track analytics for online pay per click campaigns.\n\nArt director for all creative and branded collateral.

  Director of Sales and Marketing

  Adjunct Faculty for Media Design

  a concept-based course which explores the fundamental elements

  principles

  and applications of two-dimensional design for print and screen-based media. Facilitate the learning of programs and design fundamentals

  in the context of course assignments and lectures. Software instruction includes Adobe InDesign

  Illustrator

  Photoshop. Create course assignments and tutorials.

  Instructor

  Graphic Design

  Santa Barbara

  California Area

  Santa Barbara City College

  Ventura

  CA

  BBM&D

  Hospitality Santa Barbara

  Hospitality Santa Barbara is an association comprised of tourism related businesses including hotels

  restaurants

  wineries and many more. The association represents establishments throughout the county of Santa Barbara. The Mission of Hospitality Santa Barbara is to represent the interests of the hospitality industry through education

  advocacy

  and member benefits that serve to promote and enhance our industry and our community.\n \nWe are committed to the local hospitality and tourism industry and help provide our members with a unified voice

  continued education and resources. Members range from small family-owned properties to larger organizations.\n \nTo learn more visit hospitalitysb.com

  Board Member

  Marketing Committee Member for the American Heart Association's “Heart Beach Ball\". The ball is an event to raise funds for research and initiatives preventing heart disease.\n\nFor the third year we are continuing our fight against youth obesity

  a major risk factor for heart disease and stroke

  in Santa Barbara County with the Healthy Futures Program. The program empowers students and their families to make healthier lifestyle choices by providing them with an understanding of heart disease

  nutrition education and encouraging them to be more physically active.\n\nLearn more at http://sbheartball.ahaevents.org/

  Heart Ball Committee Member

  American Heart Association

  AIGA is a professional association committed to stimulating thinking about design through the exchange of ideas and information

  the encouragement of critical analysis and research

  and the advancement of education and ethical practice.\n\nAs Communications Director for AIGA Santa Barbara I work with the other Board of Directors to create design centered educational

  inspirational and networking events for professionals in our design community. Communication duties include developing and managing the marketing strategy for the organization including: media relations

  social media marketing management

  community outreach

  email marketing support

  web management and more.\n\nResponsibilities also include the creation and assistance in the production of relevant programming to the Santa Barbara area's community of graphic artists and creating unique and distinguished design to represent the organization.\n\nAs Membership Director (2012-2014)

  I facilitated an increase in membership by over 100% 2 with personal communication and outreach to both student

  associate and professionals. Creative direction and management of membership collateral for outreach and event presence for increased information sharing about organization.\n

  Communications Director

  AIGA Santa Barbara