Resume

• 2018

  Doctor of Business Administration- PhD

  Marketing

  Kennesaw State University

• 2011

  Masters of Science

  Certificate in Brand and Customer Management

  Marketing

  Student Cohort Representative

  graduated with honors

  Georgia State University - J. Mack Robinson College of Business

  3.9 GPA

• 2006

  Bachelor of Arts (B.A.)

  Marketing Communications

  Alpha Phi Omega (officer- Pledge Master)

  SGA Member- programming board

  Track & Field

  Campus Ambassador

  Lady Oglethorpe 2009

  Oglethorpe University

  Visual Merchandising

  Customer Relationship Management

  Strategic Marketing

  Exploring Social Media

  Integrated Marketing Communications

  Business-to-Business Marketing

  Retail Operations Management

  Direct and Database Marketing

  Marketing Communications & Promotions

  Product and Brand Management

  Managing the Global Enterprise

  Buyer Behavior

  First Year Experience

  Marketing Management

  Marketing Research

  Essentials of Nonprofit Marketing

  Georgia Center for Nonprofits

  Brand and Customer Management

  Georgia State University

  Blackboard Learning Certifcation

  Gwinnett Technical College

  Email Marketing Core & Master Certifications

  Constant Contact

  Google Tag Manager

  Google

• 2002

  High School Diploma

  Communications

  Debate

  Track & Field

  Basketball

  Math Club

  Volleyball

  Henry W. Grady High School

• 17

  Thanks to more than 2

  000 participating nonprofits

  000 generous donors

  and our amazing sponsors

  funders and media partners

  we raised $2.3 million for Georgia nonprofits in 2014 -- and more than $5 million in our first three years. Let's do it again this November 12

  Georgia Gives Day 2015!

  Georgia Gives Day 2014

  Gwinnett Technical College

  Leader

  I serve as co-leader for Senior Gril Scout Troop 810 after volunteering periodically for a year or so. I enjoy working with high school students to empower them with information for their future. I was a Girl Scout for 10+ years and have decided to give back as it made such a powerful impact in my life. Providing a source of information and venue where young people can be comfortable to voice concerns and learn about life is important to me.

  Girl Scouts of Greater Atlanta

  Inc.

  Business Advisory Council Member

  LaGrange College

  Social Media Marketing Consultant

  ChopArt services youth in homeless situations in Atlanta

  Ga. middle and high school age groups. Through a variety of programs

  ChopArt offers youth facing emotional stress due to their family circumstances a venue to express their feelings in a positive

  enriching atmosphere. This safe atmosphere offers students a voice and stress-free channel among their peers with no pressure or additional real-world issues. I serve as the Social Media Specialist for the organization beginning summer 2013. I attend events and sessions with the students

  take pictures

  and generate content for maintaining the Twitter and Facebook pages.\n

  ChopArt

  Social Networking

  Digital Strategy

  Customer Service

  Email Marketing

  Copywriting

  Social Media Marketing

  Advertising

  Teaching Adults

  Public Speaking

  Blogging

  Marketing Strategy

  Marketing

  Product Marketing

  Marketing Communications

  Photoshop

  Qualitative Research

  Editing

  Newsletters

  PowerPoint

  Microsoft Office

  Unlocking the Digital Code

  Do you ever sit at the computer to draft your social media posts and draw a blank? Do you find yourself at a loss as to what to say when it comes to social media? Are your brand’s social media posts very sales oriented?\n\nSocial media can be confusing

  overwhelming and difficult to grasp. In Unlocking the Digital Code

  Professor Jen Riley introduces the “Campaign Theory” as a winning approach towards social media for small businesses

  nonprofit organizations and entrepreneurs. Come along on the journey as Prof. Riley guides readers through functional steps to build social media campaigns for their brands. Unlocking the Digital Code provides readers with tools and strategies to address the issues that often overwhelm business owners in managing social media platforms. Regardless of the platform

  this book will help you develop a strong digital presence with optimized content. With 10 chapters

  a social media glossary

  frequently asked questions and a resources quick guide Prof. Riley shares valuable insights

  little known industry secrets

  and a step-by-step guide to implementing a successful campaigns. Unlocking the Digital Code is an invaluable tool in today's fast moving online world that will take your marketing to the next level!

  Unlocking the Digital Code

  Prof. Jen

  Riley

  DTM

  Georgia Center for Nonprofits

  Applied Systems

  Aventis Systems

  Inc.

  Alabama A&M University College of Business and Public Affairs

  LaGrange College

  Phoenix Arising Consulting

  InComm

  Georgia Psychological Association

  Gwinnett Technical College

  Kennesaw State University - Michael J. Coles College of Business

  As the Social Media Contractor for GCN

  I maintain an online presence for two subsidiaries: Opportunity Knocks & GA Gives Day. In this role I serve as the brand specialist in social media spaces

  report out on social media analytics and activity

  plan and execute strategies in conjunction with the company's PR firm

  and data analysis. My main responsibilities include:\n\nBuilding energy

  awareness & engagement about GA Gives Day among key audiences via social media outlets; Facebook

  Twitter & Instagram. \nImplement and assist with social media campaign execution \nMonitor platforms by creating daily posts

  and managing activity & audience replies\n

  Social Media Specialist (Contract)

  Greater Atlanta Area

  Georgia Center for Nonprofits

  Greater Atlanta Area

  As the Marketing Coordinator at Aventis Systems

  Inc. I was responsible for for three sectors of the marketing department; eCommunications

  Social Media

  & Public Relations. I collaborated with members of the Sales

  Human Resources

  Operations

  and Field Marketing teams for the planning and execution of the Company’s internal and external communication activities. I drove revenue

  customer relationships

  and brand awareness through various online communication initiatives including but not limited to Social Media and eCampaigns. The scope of responsibilities for this position included research

  strategic planning

  conceptualization

  copywriting

  list management

  template testing

  data analysis

  segmentation and reporting. I developed short and long term Social Media strategies for the organization across multiple platforms including Twitter

  Facebook

  & LinkedIn. As well as developed strategies for the development of Google+

  YouTube

  and Pinterest.\n\neCommunications:\n•eCampaign project manager of research

  planning

  development & implementation \n•Delegate assignments to web developer and other stake holders for campaign assets\n•Utilize Silverpop Engage to manage customer database and distribute an avg. of 2-3 campaign newsletters to approx. 16

  000 customers\n\nSocial Media:\n•Develop and maintain the company brand via LinkedIn

  Facebook

  & Twitter \n•Daily research and posting utilizing HootSuite

  Buffer & Sprout Social\n•Monthly reporting of posts

  event & campaign support

  and follower engagement \n\nPublic Relations:\n•Research and apply for company awards such as Inc. 500 | 5000 list

  Entrepreneur Magazine Entrepreneur of the Year

  Cobb Chamber Top 25 Businesses

  Georgia Trend 40 under 40 and others

  Marketing Coordinator (Contract)

  Aventis Systems

  Inc.

  Greater Atlanta Area

  • Management and development of overall global (US

  Canada

  UK and Ireland) social media strategy and objectives

  including core engagement (by platform and audience)

  reach

  and leads strategy; social advertising strategy; and content development and distribution strategy. \n**Engagement increase of 161% shown in first 9 months\n\n• Manage design and digital team process to curate all image and video content to amplify social engagement. Collaborate with communications specialists to track

  measure and adjust tactics as needed to meet content performance goals.\n\n• Analyze performance of social marketing programs and present feedback as recommendations for future campaign building \n\n• Monitor and manage search engine optimization and online advertising (SEO/SEM/Retargeting) programs and performance (Including Google Adwords).\n\n• Manage online advertising annual budget of approx. $145

  000\n

  Contract Digital Marketing (Social Media & Online Advertising)

  Applied Systems

  LaGrange College

  Adjunct Professor

  Kennesaw State University - Michael J. Coles College of Business

  Georgia Psychological Association

  Support the Georgia Psychological Association's Marketing

  Communications and Public Relations efforts by contributing content

   designing publications

  working with the media to field interview requests

  email marketing

  website management and social media management.

  Communications & Special Events Coordinator (Contract)

  Greater Atlanta Area

  Jen Riley is a college professor facilitating a meaningful learning environment for students of all ages. Professor Riley proactively supports all facets of the learning environment both in and outside of the classroom. In this role

  she provides educational instruction through an interactive learning environment

  hands-on group projects

  and real world field application. Professor Riley believes this process will enable the future graduates to fulfill the evolving needs within the marketplace. She cultivates an environment that values mutual responsibility and respect

  life-long learning and ethics as well as personal and professional development. \n\nProfessor Riley develops custom course curriculums within the Digital Marketing field

  including but not limited to Social Media Marketing

  Email Marketing

  Blogging and Online Advertising & Analytics. \n\nFacilitates an environment conducive to innovation

  positive thinking and expansion.\nPrepares lesson plans for classroom instruction for general core courses. \nEvaluates students’ progress in attaining goals and objectives. \nPrepares and maintains all required documentation for administrative reports.

  Adjunct Marketing Professor

  Greater Atlanta Area

  Gwinnett Technical College

  Greater Atlanta Area

  As a freelance marketer

  specializing in digital marketing (social media

  email marketing and Google properties)

  I work with agencies such as Creative Circle and others as well as nonprofit organizations

  higher education institutions

  member organizations and small businesses. \n\nI provide clients with digital media marketing support via content generation

  social media management

  website development

  content optimization

  SEO

  Google Analytics and beyond. I've developed digital marketing strategies & lead training sessions on social media

  branding

  and website development in addition to conference breakout sessions and keynote addresses. \n\nPast Assignments and Projects include:\nApplied Systems\nUCB\nEmory University Goizueta School of Business\nOglethorpe University Alumni Relations\nVarious Small Businesses & Non-profit Organizations\nDeKalb County Board of Health

  Marketing Consultant

  Phoenix Arising Consulting

  Greater Atlanta Area

  In this role at inComm I managed 19 partner accounts

  supported 8 Product Managers and 3 Directors to execute product launches and marketing strategy of prepaid content cards. I collaborated with a wide variety of internal departments such as Sales

  Reporting

  Data Generation

  Accounting

  Card Production

  Retail Account Managers

  and Marketing. \n\nI established and maintained fruitful customer relationships with partners including Livrada

  Coverking

  Tracer Imaging

  Marvel

  GameFly

  Sony Ebooks

  Safari Books Online

  and others. I worked with a wide variety of partners to bring their products to market in retail locations and online retailers under tight deadlines. Additionally

  I worked with partners to establish a marketing and sales strategy utilizing the \"inComm Best Practices\" to help successfully bring products to market and increase sales of current products. After completing product launches

  I collaborated with partners and retail account managers to establish a marketing strategy for additional retail distribution. I also prepared quarterly business reviews

  trend and sales analysis presentations

  and conducted website & redemption audits.\n\nWhile in this role I was instrumental in training on-boarding employees

  creating tracking systems for internal purposes

  and assisting in updating the \"inComm Best Practices\" marketing guide

  the internal Wiki website and the \"inComm 101\" training guide.

  Digital Content Associate Product Manager

  InComm

  During my time at InComm I created a training guide that was later utilized for new hire reference materials. I compiled contributions by partners and produced the Zeevex monthly newsletter using Silverpop Engage

  to circulate among 75+ users. I also conducted sales analysis to review partner success and created presentations to reflect their progress using MS PowerPoint & Excel. I created tracking systems for partners sales (5+) and best practices guide check list (53+) to ensure partner success in driving customers to an alternative payment method. Additionally

  I developed and managed trackers for internal organization of partner information and maintenance of the department internal wiki page.

  Digital Content Product Manager Intern

  Greater Atlanta Area

  InComm

  Huntsville

  Alabama Area

  Visiting Instructor

  Alabama A&M University College of Business and Public Affairs

  1st Place Table Topics-Club Level 2/2014 \nCompetent Communicator 7/2014\nCompetent Leader 9/2014\nAdvanced Communicator Bronze 10/2014\n1st Place International Speech Contest- Club Level 1/2015\n1st Place Table Topics- Club Level 1/2015\n1st Place Table Topics- Area Level 2/2015\n2nd Place International Speech Contest- Area Level 2/2015\nTriple Crown Award 5/2015\nPublic Relations Inspiration Award 5/2015 \nSuper Achiever Award 5/2016\nOutstanding member 6/2016\nDistinguished Toastmaster 7/2016

  Area C33 Director

  Brookhaven Toastmasters President

  Former Sergeant-At-Arms

  VP of Marketing & PR

  VP of Education Brookhaven Toastmasters

  Toastmasters International

  English

  Advanced Communicator Bronze

  Toastmasters International

  Advanced Leader Bronze

  Toastmasters International

  1st Place International Speech Competition

  Toastmasters International- District 44

  Area C33

  1st Place Table Topics (Extemporaneous Speech) Contest

  Toastmasters International- Brookhaven Toastmasters

  High Impact Award

  Applied Systems

  D44 Shining Star Award 2015 DEC

  Toastmasters International

  Distinguished Toastmaster (DTM)

  The Distinguished Toastmaster award is the highest our organization bestows. The DTM recognizes a superior level of achievement in both communication and leadership.\n

  Toastmasters International

  Small Business Supporter of the Year 2015 (North America)

  Constant Contact conducted a Case Study competition to find the first

  Small Business Supporter of the year 2015! Jen Riley of Phoenix Arising Consulting

  came away from the company's annual OneCon conference a Grand Prize Award winner and the first

  Small Business Supporter of the year for North America. This award is given to a Solution Provider who has gone above and beyond to help a small business succeed.

  Constant Contact

  Advanced Communicator Gold

  Toastmasters International

  Competent Communicator

  Toastmasters International

  Advanced Communication Silver

  Toastmasters International

  High Performance Leadership

  Toastmasters International

  Young Entrepreneur of the Year Finalist

  Gwinnett Chamber of Commerce Pinnacle Awards

  Triple Crown Award

  Toastmasters International- District 44

  Competent Leader

  Toastmasters International

  1st Place Table Topics (Extemporaneous Speech) Competition

  Toastmasters International- District 44

  Area C33

  Public Relations Inspiration Award

  Toastmasters International- District 44

• Unlocking the Digital Code: A Guide to Strategically Master Social Media Marketing (Volume 1)

  Do you ever sit at the computer to draft your social media posts and draw a blank? Do you find yourself at a loss as to what to say when it comes to social media? Are your brand’s social media posts very sales oriented?\r\n\r\nSocial media can be confusing

  overwhelming and difficult to grasp. In Unlocking the Digital Code

  Professor Jen Riley introduces the “Campaign Theory” as a winning approach towards social media for small businesses

  nonprofit organizations and entrepreneurs.

  Georgia Gives Day 2014